We’ve officially launched Avatar Studio! Now creators will be able to design and customize Avatar items using advanced 3D software, with tools identical to those used by Rec Room devs. We kicked things off by having the creators from Sawhorse Interactive test Avatar Studio out, and their amazing new items are now available in Rec Room. We look forward to bringing more creators and brands into the fold via Room Studio. Want to learn more about Avatar Studio? Get the details here: https://bit.ly/3YT2HIU
Sawhorse Productions brings the First User-Generated Avatar Clothing to Rec Room! Get ready for a new era of digital fashion! We introduced our own Sawhorse-branded avatar items yesterday, available in Rec Room. These Sawhorse goodies are the first ever (!!!) user-generated clothing for Rec Room. So, what’s in this drop? The Rec Room community told us that they really wanted more choice over their style. Check out the trailer to see what you can get (and more coming soon!), all priced within 563 - 1125 tokens: 🎩 Trucker Hat 👕 Interactive Fridays Hawaiian Shirt 🧦 Socks 🦋 Doodle Wings In just ONE day, Rec Room players leveled up their looks with more than 12k purchases and over 8M tokens earned, pushing our items into the top 9 by sales volume! This is a big deal for us and demonstrates that there is a world of opportunity for creators and brands in avatar UGC. More Opportunity for Brands and Creators with Avatar Items We know there is a lot of potential for creators and brands with UGC digital fashion. We’ve seen this come to life in Roblox, for example, with experiences we’ve created like Alo Yoga and Fenty Beauty. It’s an accessible entry point for brands – especially those in fashion, beauty, and tech – to engage with new audiences. And the creation of avatar items gives even more talented UGC creators the chance to get into the game. This is why we were so excited when Rec Room came to us to collaborate on the first UGC avatar items. We’ve seen the great work Rec Room is doing to evolve its avatars with full-body and to build out its developer tools to make it easier to create on their platform. So, we were excited to preview these tools to see what kind of magic we could make for the community and learn along the way. We started by going deep (as we always do). Sawhorse is known for immersing ourselves in communities to really get to know how the platforms work and what their users value. Most importantly, we work with UGC artists who are deeply connected in these worlds. For Rec Room avatar clothing, we listened to both creators who know the space and passionate Rec Room players to answer the question: What do you want to see? And the answer was: Avatar clothing options that offer more self-expression and are affordable. We’re excited to continue exploring, creating, and bringing new items to Rec Room. And we’re eager to introduce more brands to the platform through digital fashion and accessories. Thank you to Morgan, Nick Fajt and the team at Rec Room. Head over to featured creations in the Rec Room watch store to level up your looks with Sawhorse gear. More drops coming soon! #recroom #ugcgaming #digitalfashion #sawhorse #metaversemarketing #innovation