📢 SUPPORT CIRCULAR ECONOMY COMPANIES IN FASHION 📢 Enough with the lip service.
Every time I think we’ve moved a step forward, we take two steps back and I’m over it.
Yesterday, Renewcell, an award-winning textile-to-textile recycling company, filed for bankruptcy. Now, “the real question with Renewcell is not what they did wrong, but why the industry allowed it to happen” - Rachel Cernansky
So. Here’s a quick list (not comprehensive at all, but starts with Renewcell) of some of the brands you can support innovating in this space. Save this. Share this. But MOST OF ALL. Support these companies PLEASE.
And if you are a circular company, please share so I can follow your work!
♻️ Circular materials
Renewcell and Circulose - Dear fashion brands: BUY. IT. NOW!!!!!
Thanks to the US dream team Tricia Carey, Shannon Welch, and Amber Härkönen.
♻️ Other circular materials and innovation
Circ®, Kintra Fibers, TômTex Co., Lenzing Group, FABSCRAP
🔧 Repair
MendIt, Inc., FXRY, SOJO, The Seam, Save Your Wardrobe, Recyck, LLC Hemster, alternew
🛍️ Resale
Recurate, Trove, Treet, Arrive
🔍 Traceability, Digital Passports
EON, Evermore, ABLE ecosystems
🎓Education on the circular economy and why it matters
Ellen MacArthur Foundation, Cradle to Cradle Products Innovation Institute
Other ways to support as a citizen -
Rent, buy vintage Manhattan Vintage, check tags for recycled fibers, properly recycle textiles
Other ways to support as a brand -
Sustainable Packaging and Zero-Waste Design, Digital Fashion and Virtual Sampling, reverse logistics like Tersus, Debrand, Retail Reworks, Bleckmann
What am I missing?
Asking the experts (follow them for more) Cynthia Power, Laura Novich, Amy Rauen, Michelle Gabriel, Chana Rosenthal, Dana Davis (she/her), Tara St James