Look out for this new global campaign we’ve been working on for the past six months! This one took us around the world 🇺🇸->🇫🇷->🇯🇵. Another collaboration in the books with Alex2Tone, the Vans team and all the amazing athletes 🛹❤️🙏
Today, we’re unveiling our “Always Pushing” Brand Anthem, a new approach to our brand’s global storytelling. An ode to the free-spirited mindset of progression and youthful optimism that drives skateboarding culture, Always Pushing is a tapestry of content that spans cities worldwide from Paris to LA to Tokyo. Developed in partnership with creative director ALEX/@TONE and featuring music by Paris Texas, the anthem embraces the ethos of the next generation of creatives and their fearless commitment to pushing culture forward. Check out the hero story below and read more about the making of Always Pushing in this Hypebeast interview with ALEX/2TONE: https://lnkd.in/gWmBRCjA