Rockway Exhibits + Events

Your trade show booth might be attracting visitors—but is it converting them into real business? Most companies fall into the same trap at events: ❌ Giveaways, flashy booths, and generic engagement tactics ❌ Crowds stop by, but conversations don’t turn into deals ❌ Leads pile up, but the follow-ups? Inconsistent. The truth? A booth isn't just about looking good—it's about pulling people in, building real connections, and driving revenue. So what actually works? That’s exactly what we’re breaking down in PART 2 of our "Booth Design That Drives Results" series. Join Matt Kleinrock and Coty K Adams LIVE on February 5 at 1 PM ET as they tackle: ✅ How to create engaging booth experiences that go beyond giveaways & games ✅ The smartest booth strategies we’ve seen—what worked and why ✅ Why demo no-shows and weak follow-ups happen (and how to fix them) Want to transform your booth into a revenue driver? Don’t miss this. 👇 Drop a 🔥 in the comments if you're tuning in! #EventMarketing #Events #Tradeshows #BoothDesign #LeadGeneration #MarketingStrategy #EventStrategy #Podcast #EventProfs #Webinar

NEW EPISODE: 126 | Bridging the Gap Between Marketing and Events for Brand Success Crafting a brand story that connects and converts at events can feel overwhelming. From defining your core message to ensuring every team member communicates it consistently, where do you even begin? Without a clear story and unified strategy, your brand risks getting lost in the noise of the event floor—or worse, missing valuable opportunities to build trust and stand out. In this episode, Matt Kleinrock sits down with Laura McKinney, founder and CEO of StrataBrand, to uncover the fundamentals of effective brand storytelling for events. Together, they’ll dive into how to craft a message that resonates, engages, and drives meaningful results. You’ll learn: ✅ Why cohesive storytelling is critical to event success ✅ The role of sensory experiences in creating memorable connections ✅ Proven strategies to align your team and maximize event impact Don’t let your brand blend into the crowd—tune in to learn how to share your story with clarity and impact! 🎧: https://lnkd.in/e_p25DnR #EventMarketing #Events #Tradeshows #Podcast #EventProfs #Branding #BrandStory #BrandSuccess #Messaging #Marketing

Let the product do the talking. Camerican International continues to set the bar for excellence in the food and merchandising industry, sourcing the finest ingredients for the global market. For PLMA 2024, we designed a 20x50 exhibit that immerses visitors in the essence of farm-fresh quality. With wood accents, stone-inspired flooring, and a natural, farm-to-table aesthetic, we created a space where the product takes center stage, resonating with Camerican’s commitment to premium, private label offerings. Thank you, Camerican International, for partnering with Rockway Exhibits to showcase your brand at PLMA. Ready to elevate your next trade show experience? Let’s create something extraordinary together. https://lnkd.in/dCpS3gag #TradeShowExhibits #PrivateLabel #FoodIndustry #ExhibitDesign #Branding #PLMA2024 #Innovation #CamericanInternational #RockwayExhibits #ExhibitSuccess

We’re live today at 12 PM ET! Join Matt Kleinrock, Jon Wolff, and Joe Federbush for a conversation about using data to make smarter event decisions. From collecting the right trade show data to driving ROI beyond the booth, we’ll dive into the insights every event marketer needs for 2025. If you want practical strategies, real-world examples, and actionable advice to take your events to the next level, this is the panel for you. There’s still time to register—don’t miss out! 🔗: https://lnkd.in/eHwkW97k #EventMarketing #Tradeshows #Events #ROI #Data #EventStrategy #Podcast #EventProfs #Webinar

Progress is intoxicating—it pushes us forward, keeps us motivated, and creates results. But when it comes to events, are you just putting on trade shows and getting them done? Or are you chasing something bigger? The key to being a great event marketer is asking the hard questions: What are we trying to achieve? How does this event program contribute to the company’s success? If leadership doesn’t value that mindset, it might be time to rethink where you are. Watch the full clip to learn how progress can drive meaningful results in your event strategy. Listen to EPISODE 116: "If Your Company Doesn't "Get" Events, Do This" 🎧: https://lnkd.in/eCNkENJY #EventProgress #EventStrategy #TradeShowSuccess #EventProfs #MarketingLeadership #DriveResults #EventMarketingTips #PipelineGrowth #EventROI #Podcast #EventMarketing #Events

At the end of the day, being great at event marketing starts with being great at event organizing... You can have all the strategic plans, creative designs, and engaging ideas you want—but if you can’t set realistic expectations and meet them, everything else falls short. ☑ If you don’t deliver on time and to high quality, your strategy won’t matter. ☑ If you don’t make the experience seamless for your clients, you’re not solving their problems. ☑ If you fail to service their needs consistently, they won’t trust you with their brand. The basics are your foundation. As event marketers, our role is to make our clients' lives easier. Nail the basics first—always. That means getting the logistics right, meeting deadlines, and delivering top-tier service without fail. Once those core elements are in place, you can start building on them with strategic engagement and innovation. Thank you, Biocodex, for entrusting us with your brand experience on the show floor. Ready to #Rock the tradeshow floor? Let's talk! 🚀 https://lnkd.in/dCpS3gag #EventMarketing #EventExecution #TradeshowSuccess #EventPlanning #QualityExecution #MarketingStrategy

Most event marketers don’t use data to its full potential. They’re stuck in reactive mode—trying to hit ROI targets without a clear roadmap. But when you use data the right way, everything changes. This Wednesday, January 29 at 12 PM ET, Matt Kleinrock, Jon Wolff, and Joe Federbush will show you how to align your stakeholders with data-backed strategies, turn metrics into decisions that drive real ROI, and get more impact from your event spend—no matter your budget. Stop guessing. Start optimizing. 🔗: https://lnkd.in/eHwkW97k #EventMarketing #Events #Tradeshows #Podcast #Webinar #EventProfs #EventStrategy #Data #ROI #EventBudget

We've seen companies spend upwards of $200,000 on a booth, only to decide not to exhibit the next year. Why? Because it didn’t work. You can’t just focus on creating something visually stunning. Without strategy, purpose, and clear objectives, you’re just throwing money away. A booth without a plan won’t drive results. It’s like building a house without a blueprint—sure, it might look nice, but it’s not going to serve its purpose. The key is to start with a goal. What are you really trying to achieve? What’s your goal (X)? What are the objectives (A, B, and C) that will help you achieve it? Once you’ve defined those, everything else—the design, the setup, the engagement tactics—should support them. It’s not about making a booth that everyone thinks is great. It’s about creating an experience that drives results and delivers value. The process is tough, but when you think differently from the start, you’ll see how much more effective your exhibits can be over time. Let’s rethink the way we approach trade show design. 👉 https://lnkd.in/dCpS3gag #TradeShowSuccess #ExhibitDesign #EventMarketing #BoothStrategy #MarketingExecution #BrandAwareness #TradeShowGoals #EventEngagement

NEW EPISODE: 125 | Booth Design That Drives Results: A Blueprint For Success One of our most attended live shows—now streaming on our podcast! When it comes to designing tradeshow booths that deliver results, there’s no room for guesswork. And judging by the flood of questions and red-hot engagement during this live show, it’s clear that event marketers are craving actionable, no-fluff strategies for standing out in 2025. 💪 In this episode, Matt Kleinrock and Coty K Adams break down the step-by-step plan for creating booths that don’t just look great—they deliver ROI. Here’s what you’ll learn: ✅ Aligning booth goals with stakeholder expectations (because alignment is EVERYTHING). ✅ Key design principles that balance functionality and unforgettable impact. ✅ Post-show strategies to turn leads into pipeline and prove ROI to leadership. If you missed the live event, now’s your chance to catch up. Press play and get the blueprint to crush your 2025 event goals. 🎧: https://lnkd.in/eyfdWFZX #EventMarketing #Events #Tradeshows #Podcast #Replay #EventProfs #EventStrategy #TradeshowTips #Blueprint #BoothDesign #ROI

Feeling stuck, overwhelmed, or constantly running from event to event without a strategy? That’s where the EMC Framework comes in. It’s not about logistics or coordination—it’s a strategy-driven approach designed to help you ask the right questions, align leadership, and drive real results for your events. Whether your event is in two weeks or three months, this framework helps you zero in on what matters most and sets the direction for success. Created with insights from top event marketers, it’s a living tool that evolves with you. Want to elevate your events? Reach out to us to get the framework! Listen to EPISODE 116: "If Your Company Doesn't "Get" Events, Do This" 🎧: https://lnkd.in/eCNkENJY #EventMarketing #Events #Tradeshows #Podcast #EventStrategy #TradeShowSuccess #EventMarketingTips #EventProfs #MarketingLeaders #StrategicPlanning #EventFramework #DriveResults #EventSuccess