ROI·DNA

Our POV: AI Can Be Your Ally, Not Your Replacement In the world of content creation, a new ally has emerged. 🤖 But before you start worrying about being replaced by our robot overlords, hear us out. AI isn't here to steal your job; it's here to make your job EASIER and your content BETTER.

By leveraging AI's vast data-crunching capabilities, you can ideate topics that resonate, craft messages that hit the mark, and deliver personalized experiences that engage your audience - all at a scale. But here's the catch: AI works best when it's working WITH you, not instead of you. 🤝 Your industry expertise, creative flair, and editorial prowess are still the secret sauce that ensures your content is top-notch. Join ROI·DNA for our perspective on AI and personalization at scale in a time when people already don’t trust everything isn’t AI-generated. Watch the webinar here 👉 https://hubs.li/Q02Lmcrh0

📣 Exciting News! 📣 We're thrilled to announce that longtime ROI'er Surj Gish has officially stepped into the role of Managing Director at ROI·DNA. Since first joining in 2011, Surj has been instrumental in shaping our teams and business. He has 20+ years in digital marketing with over a decade client-side; this combined with his agency and consulting background gives him a keen understanding of what it takes to deliver exceptional results for our clients. Surj has worked with some incredible brands: Virgin America, Figma, Dropbox, Github, SourceClear, Malwarebytes, and many others. Not to mention his community contributions, from teaching digital marketing at UC Berkeley Extension to raising money for Alameda County CASA to his advocacy on motorcycle safety legislation. Surj will lead the charge in delivering our business plan and setting the strategic vision for ROI·DNA's future. Join us for fist bumps and high fives to welcome Surj as our new Managing Director! 🚀 #Leadership #DigitalMarketing #ROIDNA #WelcomeSurj

Say goodbye to the one-size-fits-all emails that get lost in the shuffle. Our content and MarTech experts craft strategic, personalized campaigns, ensuring your content reaches the people who matter most, driving engagement and conversions like never before. 📥 With ROI•DNA's data-driven approach, your email marketing will become a powerful tool that establishes your brand as an industry leader. 🏆 Want to learn more? Reach out! #EmailMarketing #PersonalizedCampaigns #IndustryLeader

Leveraging AI for your content and SEO needs? Here's our take: While AI tools may be able to generate content and provide basic SEO recommendations, they can't match the value of a trusted (human) partner like the experienced team like ROI·DNA. Our insight, creativity and holistic strategic thinking means we analyze the full picture to develop comprehensive strategies for maximum impact. We don't churn out generic content, and our SEO expertise goes beyond plugging in keywords. We craft messages that resonate with and reach your target audience. Our integrated approach ensures that compelling content and SEO fit seamlessly into a broader omnichannel strategy spanning social, email and paid media. And it’s backed by advanced data analytics to keep a pulse on your audience. In short, AI has its place as a tool. But to drive real results, you need the strategic human element. That's why teaming up with seasoned pros makes all the difference for sustained success. Ready to go beyond just AI and unlock your brand's full potential? Let's connect to discuss how ROI·DNA can help you achieve your goals.

We've got a pretty simple philosophy: No a$$holes allowed. 🙅♀️ We've assembled an incredible team of marketing pros with an average of 12+ years of experience. Our tech-savvy, data-driven, knowledge-hungry marketing nerds LOVE to geek out over building seamless buying journeys and personalized customer experiences for cool brands and smart people like you. 🤓 But we're not here to impress you with fancy jargon or complicated strategies. We're here to be your partner, to understand your unique challenges, and to help you achieve your goals. Because when YOU win, WE win. 🏆 So if you're looking for a marketing partner who keeps it real, has the experience to back it up, and is just a genuinely awesome group of people to work with, look no further than ROI•DNA. Let's make some GINORMOUS things happen together! #marketingnerds #noa$$holes #revenuegeneration

Big thanks to Claire Ebben and Qualified for hosting this insightful conversation with Surj Gish and Juanita Baker on how human supervision is vital to success when using AI for marketing personalization in a world wary of AI. Check out the conversation to learn how to harness this powerful technology. #personalization #AI #marketing #contentcreation

Did you know that ROI·DNA is a Teal level partner with 6sense? 😎 But we're not here to brag about our partnership level. We're here to supercharge your ABM game, get smarter with your sales, or have better email conversations. 🚀 Think seamless buying journeys, hyper-personalized customer experiences, and revenue generation that will make your CFO do a happy dance. Let's chat about how we can leverage 6sense to take your marketing to the next level. Reach out! #ROI•DNA #6sense #TealLevel #ABM #SalesIntelligence #ConversationalEmail #PartnershipGoals

Personalization isn't just about using someone's name in an email. It's about leveraging data, insights, and creativity to craft content that truly connects with your audience across multiple touch points. 🤝 Whether it's social media, email, web, or beyond, every interaction should feel like a warm, personalized conversation with your brand. At ROI•DNA, we help our clients harness the power of content personalization to drive engagement, build trust, and ultimately, boost conversions. 📈 Our team of experts knows how to weave personalization into every aspect of your Omnichannel Strategy, creating a seamless, cohesive experience across every interaction and touch point. So, if you're ready to take your content game to the next level, let's chat! 💬 We're here to be your partner in all things marketing. #ContentPersonalization #OmnichannelStrategy #ROI•DNA

You need a partner proven to boost revenue and help you crush your goals with the power of 6sense! 💪 Our deep expertise spans three key areas of the 6sense platform: 1. Account-Based Marketing (ABM): We can help you identify and target high-value accounts, personalize your marketing efforts, and align your sales and marketing teams for maximum impact. 🎯 2. Sales Intelligence: Gain a competitive edge with insights into your prospects' behavior, intent, and engagement. Our team can show you how to leverage this data to prioritize accounts, tailor your outreach, and close more deals. 🕵️♀️ 3. Conversational Email: Build stronger relationships with your prospects and customers through personalized, engaging email conversations. We'll guide you in crafting compelling content and automating your email campaigns for optimal results. 📧 With ROI•DNA and 6sense by your side, you'll be generating revenue like never before. So, what are you waiting for? Let's join forces and make some GINORMOUS things happen! #ROIDNA #6sense #ABM #SalesIntelligence #ConversationalEmail #RevenueGeneration #B2BMarketing

We don't just crunch numbers - we transform raw data into actionable insights that drive GINORMOUS revenue-generating decisions. 🚀 We're not about vanity metrics or fancy reports that collect digital dust. We're here to empower you with strategic decisions that make a real impact across ALL your digital channels and touchpoints. Because when it comes down to it, data should always lead to one thing: MORE REVENUE. 💸 If you're ready to partner with a team that knows how to turn insights into action, give us a shout. https://lnkd.in/g8R9whTM. #Analytics #DataDriven #RevenueAcceleration #ROI•DNA