Senior Source Consulting Group (SSCG)

We are interested to hear your thoughts -- which of these do you feel carries the most weight with prospects? (Or other awards as the poll limits the choices to four.) Thank you in advance for sharing your feedback!

Looking for a different type of mystery shop? Maybe, one that digs deep into every aspect of the Customer Experience? Competitive Comparisons? Value Proposition? Partnership and Positioning Opportunities? A mystery shop that provides Actionable Insights and Well-Researched Recommendations to help you make the most of all these things? At Senior Source Consulting Group (SSCG) we take a different approach that brings more value. We put our hearts and souls into EVERY SINGLE Shop and Report. Our sole goal is to HELP! Client Questions Answered in Recent Shop Reports. - Did the competitors tout or have available any cutting-edge technology (wandering/resident safety/etc.), scientific research, specialized staff training or other ALZ programming that stood out or would elevate the resident & family experience? How are the competitors leveraging this during the sales process? - How does the move in criteria compare at the client community vs the competitors. Do the findings indicate that the client community may be moving in residents that are too frail and discharging quickly? - Is it possible the community's website and overall online presence (FB/reviews/Community profile & pictures/etc.) is negatively impacting the number and quality of leads to the client community? What changes need to be made? - What should the client community do to boost conversion rates from Inquiry to Tour and Tour to move in? If you have a community that is keeping you up at night, please reach out. Let's talk it through and determine together the best next steps. Please use my Calendly link to schedule some time. I look forward to hearing from you! Libby L. Lauer, MS https://lnkd.in/gqCMTatK

💻 Digital! Digital! Digital! Senior living has embraced digital advertising and the results are clear! According to a new benchmark report published by Aline - senior living inquiries reached an "all-time high in 2023. Across all reported care types, communities are seeing an average of 38 inquiries per month, marking a 6% increase from 2022," states Erin Hayes president of Aline. With prospects responding to digital advertising campaigns so successfully, how are teams managing the additional infusion of inquiries? What does the #customerexperience look like for the prospects who decide to inquire via a community's #website? 💠 How long is a prospect's wait time for a response? 💠 Is the response generic or personal? 💠What is the prospect's impressions of automated responses? 💠 Are there additional follow up attempts beyond the first response? 💠Do the responses encourage further interest and in-person visit or not? Let our team answer these questions and more. The SSCG "secret sauce" makes this mystery shop like getting two in one! One of our clients just signed up for two web inquiry mystery shops for each of their Life Plan communities...one during regular business hours and one on the weekends to be sure their #speedtolead is where it should be AND that responses are of high quality and encourage ongoing interest and a deeper connection even before the prospect visits! At $445 for each shop, this client is thrilled to be sure they aren't losing millions and can easily ensure teams are capitalizing on the influx of leads. Words from this client... "It’s a no-brainer!" 📣 Let's chat! Set a time on Amy McKinley's calendar. ⬇ ⬇ https://lnkd.in/eykxBmZm Let us help you know these "digitally-derived" prospects are having the very best experience during their search for a new home. To download a copy of Aline's #benchmark report, click here: https://lnkd.in/eSd9uHcK Senior Source Consulting Group (SSCG) #digitalmarketing #seniorliving #websites #customerjourney #salesprocess #mysteryshop

Digital leads are where it is at for senior living. For so long sales teams felt these leads weren't as viable as others. The speed to lead was slow and, in some cases, non-existent. NOW, so many providers and vendors are focusing on how to drive higher quality website leads. Providers are spending thousands and thousands of dollars on building amazing websites, incorporating chat functions, etc. and increasing their digital advertising budgets. This is all exciting! NOW it is MORE IMPORTANT than ever to be sure these leads are handled perfectly! When a prospect finally decides to inquire... - How long is their wait time for a response? - Is the response generic or personal? Does the response further encourage interest or not? - Are there additional follow up attempts beyond the first (almost always automated) response? If so, what was the quality of those follow up attempts? - Does the salesperson response encourage an in person visit? Let our team answer these questions and more. The SSCG Difference...Our shoppers will keep an eye on follow-up for 5 full days! They will take the returned call from the salesperson (or be sure to return their call) and evaluate the quality of that call...it is like getting two mystery shops in one! We just signed an agreement with a client to conduct web inquiry mystery shops for each of their communities...one during regular business hours and one on the weekends, to be sure their speed to lead is where it should be AND the responses are of high quality...encouraging on-going interest and a deeper connection to the community, before they even visit! This client is spending an easy $455 for each (extremely thorough) shop to be sure they aren't losing millions! Words from the client... "It is a no-brainer!" Libby L. Lauer, MS Sherpa is now Aline https://lnkd.in/eMqjG4VV Use my Calendly link to set up a time to discuss your needs and to see a sample report! https://lnkd.in/gqCMTatK

"Nearly 72% of those shopping for a senior care environment are ready to jump right in — either right now or within a year." (Source: Senior Housing News) Oftentimes, prospects reach out by submitting a "Contact Us" form on a #seniorliving community's #website. Is your team capitalizing on all #website leads to effectively turn them in to sales? -- do you know the answers to these questions? 🖥 When a prospect submits a contact form - how long does it take for them to get a response from a member of the sales team? 🖥 How many personal attempts is the salesperson making in the first 5 days of receiving that inquiry? 🖥 Are automated touchpoints helpful or confusing to the prospect (such as emails coming from multiples names?) Senior Source Consulting Group (SSCG) has developed a #website inquiry #mysteryshop for clients to better understand the quality of the sales process and the overall Customer Experience during website inquiries. Our shoppers inquire via the website and monitor responses FROM the community (emails, calls, texts, etc.) for 5 business days to determine the quality of the follow up and how the interactions and communication made the shopper feel. 🥇 The feedback and insights will help you know if your team is already knocking it out of the park, or if a few tweaks can help improve the prospect experience. Schedule a time to discuss options with Amy McKinley and to see a sample completed website mystery shop report of recent findings: ⬇ ⬇ ⬇ https://lnkd.in/eFt_TbTF #assistedliving #website #contactusform #customerexperience #forthewin

Why not end Friday on a high note, right? We've been working with a talented and motivated team at a rental CCRC in the mid-west since January. IL occupancy is their biggest challenge, so our team stepped in to help. Our client knew what they wanted, but #TIME and having enough of it, was their biggest obstacle. ✔ They knew they wanted new informational fliers and handouts, so we created some for them. ✔They knew they wanted to add scrolling photos to the top of their website and wanted to add a "Lunch and Tour" button, so we logged in and took care of that. ✔They knew they needed some ideas for IL prospect focused events, so we helped them brainstorm and put together a list of events they could rally around. ✔They also knew they wanted to learn how to better tackle business development particularly to boost IL leads, so we held 5 coaching sessions to help them know where to focus their time and energy. And the results? ☑ In 2023, they had a total of 11 (IL) sales for the entire YEAR. ✅ In 2024, they had a total of 8 (IL) sales just in the FIRST quarter alone. Their efforts have paid off greatly thus far! And if things stay on track, they are primed to make 32 (IL) sales in 2024. WOW. Many of our clients may think of Senior Source Consulting Group (SSCG) for our comprehensive #mysteryshop research, but our talented team of amazing consultants bring soooooo much more to the table. If you have a community that is struggling to gain #sales momentum, schedule a time to chat by clicking on Amy McKinley's calendly (calendar scheduler) link below ⬇⬇⬇. Tell us your challenges and what support would be helpful to you -- from Ops to Sales - and we absolutely have a resource (or two…or three…) that can help. 💻 https://lnkd.in/eFt_TbTF #seniorliving #boostsales #marketingstrategy #seniorlivingconsultants