Sercante

#Trailblazers arriving today for Dreamforce 2024, we'll see you tonight for the Marketer's Meetup! 6:00 - 9:00 PM @ Yerba Buena Bar Come and connect with old friends, make some new ones, and mingle with industry leaders, Marketing Champions, and MVPs! Sip on your favorite beverage and enjoy lite bites as you meet the people you'll be seeing all week at the conference and get inspired while you swap stories about your latest ideas and experiences. #DF24 #MarketingChampions RSVP here: https://lnkd.in/eezCeQAX

Cara Clanton Pope walks us through how to build a custom recipe in B2B Marketing Analytics using Campaign Influence and how to feel confident about the data you have on your CRM Analytics dashboards on The Spot. Step 1: Selecting the objects in the recipes Step 2: Selecting joins Step 3: Output and review Check out her article, Create a Custom Recipe in B2BMA with Account Engagement Campaign Influence Model, to get all the details on each step along with screenshots. If you feel like you need to take a couple of steps back and get a better grasp on what first comes out of the box with B2BMA and how it can be used to visualize your marketing campaign results, join us for our upcoming workshop on September 26. Sign up here: https://lnkd.in/e7JTiSMV #salesforce #training #b2bma

"If you really want to maximize your growth, you need to have sales, marketing, and customer success working closely together." - Kirsten Schlau, VP of Technology Marketing, sales, and customer success each have touchpoints throughout the customer journey. Therefore, if teams are going to be able to deliver the tailored, frictionless experiences that today's customers expect, they need to be closely aligned across their strategy, data, technology, and processes. If you're headed to Dreamforce this week and want to maximize your growth, stop by the Growth Lounge at the Yerba Buena Bar to chat with Kirsten and the rest of the Sercante team. It's the hub for sales, marketing, and customer success teams to connect, recharge, and learn about the latest strategies and solutions to create personalized, seamless interactions that drive growth. The Growth Lounge opens tomorrow morning at 8 a.m. #DF24 #GrowthLoungeDF24 RSVP here: https://lnkd.in/erqJsB6T

Is your Account Engagement email not coming through correctly when render testing in dark mode? Do you have dark mode meta tags in the code? As Katy Hege shared in her article, Help! My Account Engagement Email Looks Broken on The Spot, "dark mode meta tags provide hints to the browser or email client about how the content should be displayed when the user is in dark mode." This is just one little fix that can save you time and frustration, and when you have a knowledge of HTML and CSS code, you can make quick fixes like this without breaking a sweat and can avoid the breaking from happening in the first place. Join our Code School for Marketers course starting on October 2 and get the foundational HTML and CSS coding skills to become a more efficient marketer and create beautiful emails that delight your audience and drive results. Learn more: https://bit.ly/3MD0LwA #salesforce #emailmarketing #codingtraining

Marketers headed to San Francisco for #DF24, we'll see you at the Marketer's Meetup tomorrow at the Yerba Buena Bar from 6:00 - 9:00 PM! Join us to reconnect with old friends, make some new ones, catch up as you swap stories, and get inspired with new ideas to elevate your customer experiences. It'll be a fun mix and mingle as you sip your favorite beverage, enjoy lite bites, and have engaging conversations with industry leaders, Marketing Champions, and Salesforce MVPs. RSVP here: https://lnkd.in/eezCeQAX #DF24 #MarketingChampions #GrowthLoungeDF24

For all of the #trailblazers headed to Dreamforce 2024 this week. We wish you safe and smooth travels! As you arrive in San Francisco and get acquainted with where everything is, we wanted to share this simple map for how to find us at the Growth Lounge, located at the Yerba Buena Bar. We'll be there all week to give sales, marketing, and customer success teams a home away from the conference buzz to connect, recharge, and learn about the latest solutions and strategies to create personalized seamless customer experiences that drive growth. Learn more about the Growth Lounge here: https://lnkd.in/erqJsB6T #DF24 #GrowthLoungeDF24

In just 3 days, Day 1 of Dreamforce 2024 will be here, how do you plan to celebrate and build deeper relationships with the connections you make at the conference? Join us in your best blue and white outfits at 715 Harrison for In The Clouds! 🎸 Sway to the smooth tunes of the live band, Mustache Harbor 🍸 Sip on your favorite beverages 😋 Enjoy mouth-watering hors d'oeuvres 💃 Jam out to the top hits played by the DJ with special guest appearances by Marketing Champions, Brandon Walton, ☕️Stephen S., and Kirsten Schlau RSVP Here: https://lnkd.in/eA5Uq6iS #DF24 #MarketingChampions #GrowthLoungeDF24

As we live in a world where a new AI tool is coming out every day, and organizations are purchasing sales, marketing, and customer success technology at a fast rate to scale up, it's imperative for leaders to focus on team enablement, alignment, and unifying data and processes, so that their teams are set up to deliver the personalized, seamless experiences that today's customers expect with the latest solutions available. To help sales leaders succeed in this digitally driven world, Craig Dempster, the CEO of Trilliad has shared the five keys to focus on: 1. Reskill and streamline sales teams. 2. Unify sales and marketing technologies. 3. Align sales and marketing for seamless collaboration. 4. Leverage data for performance and predictive insights 5. Provide leadership sponsorship for transformation. Get all of the details on each one in his Forbes article: https://lnkd.in/eekt8CJv

Here are 6 takeaways you can expect to get when you take the Account Engagement (Pardot) Admin Bootcamp course starting October 1st. 👇 Learn more and sign up here: https://lnkd.in/ei4D76Ec #salesforce #marketers #training

📣 Attention marketers using Account Engagement (formerly known as Pardot): Code School is back! You've all experienced how a little code can go a long way and when you have the foundational skills of HTML and CSS in your back pocket, you can create and design beautiful emails that capture your audience's attention and foster conversion. Whether it's knowing how to make quick changes to the code when your email looks broken during render testing or creating custom enhancements, we've got you covered to be more efficient and confident when working with emails in Account Engagement. Join us for this six-week HTML and CSS coding deep-dive starting, October 2! #salesforce #emailmarketing #training Learn More: https://bit.ly/3MD0LwA