Sharma Brands

“If you’re running a sale, then DPAs (dynamic product ads) won’t know so you need to publish a design to the ad. You can create a dynamic design that will show the original price, the sale price, and the time left.” Dan Pantelo of Marpipe shares his secret for running promos through dynamic product ads. Check out the full clip below!

2 years later and looking back on the DM I sent to Nik Sharma that completely changed my life. 💖👩🏼💻🚀 Forever grateful to be part of the Sharma Brands team. This is a reminder to always believe in yourself and shoot your shot. **Spoiler: he did in fact find a way to work with Canadians 🤣

Introducing Schrödinger’s Cow… MSCHF is back with another mind-bending project, and this time, it’s not just about getting attention—it's about putting our values to the test. "Our Cow Angus," lets you to buy a burger or a handbag made from a calf… OR save its life. 🐮 It’s the perfect blend of social commentary and consumer choice, making us confront the real impact of our actions. In yet another viral stunt, this one taps our environmental and ethical guilt, challenging us to make a choice that reflects our values—or exposes our contradictions. 

Lemme tell you a story… It all started over 13 years ago, when Kourtney Kardashian Barker embarked on a wellness journey inspired by the birth of her first child. Like many, she was overwhelmed by the complex world of supplements—some were too big to swallow, others tasted off, and many didn’t meet her standards for clean ingredients. But Kourtney had a vision: Why can’t something that’s good for you also taste delicious? This vision gave birth to Lemme—a brand that didn’t just aim to fill a gap in the wellness market but flipped it upside down. For five years, Kourtney collaborated with top doctors and scientists to create vitamin and botanical supplements that weren’t just clinically backed but also a treat to take. The result? A line of gummies so tasty, you’d forget they’re packed with powerful, health-boosting ingredients. From the day Lemme launched, the response was nothing short of phenomenal. Within just 16 months, the brand experienced a 25% month-over-month growth and six product sell-outs, earning its place on the shelves of major retailers like Ulta Beauty, Sprouts, Whole Foods, and Target. Lemme Glow, their flagship product for skin, hair, and nails, quickly became a fan favorite, with customers raving about its transformative effects and delicious taste. But what truly sets Lemme apart is how it resonates with its audience. The brand’s playful product names—like Lemme Chill, Lemme Sleep, and Lemme Debloat—aren’t just memorable; they’re aspirational, helping consumers become the best version of themselves. When consumers are more discerning than ever, Lemme has managed to find that sweet spot between wellness and enjoyment, becoming a beloved staple in the skincare and supplement space. As the brand continues to expand with innovative new products, it’s clear that Lemme is here to stay—and glow.

“[For catalog ads] you want to have several images of the product...and then you want to have in-use or lifestyle images” Dan Pantelo from Marpipe sat down with Nik Sharma on the latest episode of Limited Supply to discuss the best practices for setting up catalog ads on Meta.

Remember when hyper-minimalist sneakers ran the gamut? Well, no one led the charge like Ryan Babenzien and GREATS. Launched in 2014, GREATS brought luxury, Italian-made sneakers directly to consumers, cutting out the middleman and redefining value in the process. In an era when the DTC model was still emerging, Ryan capitalized on the inefficiencies of the traditional footwear industry. GREATS focused on timeless design and premium quality, offering consumers a product that was both stylish and authentic. Ryan’s approach with GREATS wasn’t just about selling sneakers; it was about creating a brand that deeply resonated with its audience. By prioritizing the customer experience and building a loyal community, GREATS quickly became known for its innovation and authenticity. After selling GREATS to Steve Madden in 2019, Ryan didn’t just walk away. He took all the lessons learned from GREATS and applied them to a completely new industry: skincare. Enter Jolie—a brand that, much like GREATS, is all about disruption and solving real consumer pain points. Jolie isn’t just a showerhead company; it’s a skincare brand that addresses the root of skin issues by improving water quality. The transition from sneakers to skincare might seem like a leap, but for Ryan, it was a natural progression. Both GREATS and Jolie are built on the same principles: unwavering quality, deep consumer understanding, and creating brands that truly connect with people. GREATS set the foundation, and Jolie is the next chapter in this story of innovation and brand-building excellence. From redefining sneakers to revolutionizing skincare, Ryan Babenzien proves that when you build a brand with heart, the possibilities are limitless.

If you’re not using Intelligems, you’re missing out on one of the best-kept secrets in e-commerce. Intelligems is that secret sauce that turns "gut feelings" into data-driven decisions. It’s the tool that lets you stop guessing and start knowing what works best for your business. Here’s the deal: Intelligems allows you to A/B test just about everything on your store—product prices, shipping rates, campaign offers, content—you name it. We’re talking real-time experiments that let you optimize on the fly, not after the fact. Imagine being able to test whether free shipping actually boosts your conversion rate or if a slight price increase could drive more profit without scaring off customers. That’s the kind of insight Intelligems gives you. Here are just a few ways we use Intelligems. • Price Testing: Find the perfect price that maximizes profit and conversion, without alienating your customers. • Shipping Rate Testing: Discover whether free shipping or a tiered rate gets customers clicking "buy" faster. • Campaign Optimization: Forget blanket discounts—test personalized offers that automatically apply at checkout and see what really drives AOV. • Content Testing: Ever wondered if a new landing page layout would perform better? Test it. Test it all. Bottom line: If you’re serious about scaling your Shopify store, you need Intelligems in your toolkit. It’s the ultimate way to ensure every dollar spent on your store works harder, does more, and drives better results.

Think of your homepage as a storefront on Rodeo Drive—your prime real estate for capturing high-intent traffic. Nik Sharma breaks down how your homepage can be the ultimate landing page to convert organic visitors into loyal customers.

How did Google help Reddit increase its traffic? Almost one year ago, Google dropped their Helpful Content Update last September. And It changed the game. Reddit—a platform often overlooked by marketers—has seen its organic traffic skyrocket. We’re talking about nearly tripling from 132M to 369M monthly visitors. So, what’s driving this? Google is rewarding content rooted in lived experiences and genuine conversations. That’s where Reddit comes in—real users, real discussions, real value. Now, Reddit isn’t just a hidden gem anymore. It’s front and center. Smart publishers are jumping on this wave. Rolling Stone, Newsweek, The Independent—they’re all doubling down on Reddit. It’s not just about posting; it’s about engaging with communities, driving brand affinity, and turning those interactions into traffic and conversions. In fact, some have seen a 132% YoY increase in referrals from Reddit. Christopher-Jacques Morency of edition+partners put it best: "If publishers are doubling down on these 'new media' fan-to-fan platforms—like Reddit forums, podcasts, newsletters, brand-fan social accounts, Discord channels, and curator archives—to reach new audiences, then brands themselves, who are increasingly acting like media companies with their growing presence across social channels and content investments, should be following suit." Brands that are operating more like media companies need to recognize the power of these communities. It’s not just about content frequency—it’s about adapting to the community's terms. Listen more, dominate less. Reddit is where you get raw, unfiltered feedback and engage with audiences who genuinely care.

Imagine a retreat where the sound of relaxation isn't just a soothing melody, but the iconic bang of Taco Bell. That's right—Taco Bell is redefining "retirement goals" with a twist only they could pull off. For one weekend in August, Taco Bell is transforming relaxation into a quirky yet utterly unique experience with The Cantinas in San Diego. Think pickleball, sound baths, and crocheting—blended with a dose of Taco Bell’s signature flair. It's not just about slowing down; it’s about living the retired life regardless of your age, but with a playful Taco Bell spin. What's truly fascinating is Taco Bell’s ability to understand and cater to the shifting dynamics of Gen Z. In a world where younger generations are more about "turning in" than "turning up," Taco Bell has tapped into a goldmine by embracing those quirky, niche interests. The Cantinas isn’t just a retreat; it's a statement that "Live Más" now means early bird dinners, golf, and crochet.