SJSU Marketing Association

Thank you to our guest speakers - Venu Vittaladevuni from Genentech, Krishna Sunkammurali from CVS Health, Bhuvana Himakunthala from Stanford Health Care, Nina Salman from Alameda Health System, and Cheryl Mesick from Gilead Sciences - for sharing insightful advice with us at our Healthcare & Business: A Case Study Workshop! This workshop was a great opportunity for members to explore the critical intersection between essential business skills and the evolving healthcare industry! Here are some key takeaways from our workshop: 1. Technology improves healthcare operations by allowing remote consultations for patients with limited accessibility, but it should not be a replacement as it loses the connection between the doctor and the patient. 2. Business intelligence and management tools assist healthcare professionals in monitoring and creating reports to keep track of real-time patient data effectively.  3. As a business leader, the main goal is to create a line of direct communication for patients whose urgent requests are unable to be met due to the high demand.  4. For business professionals that want to enter the healthcare industry, focus on making a positive impact on patients while utilizing your business skills to help healthcare facilities.  5. To show passion for healthcare, find a genuine or personal connection that creates empathy between business professionals and patients. Thank you for attending! We look forward to seeing how our members incorporate these insights into their career development. 

Thank you to Cecily Hastings from LinkedIn for sharing her knowledge and insights at our LinkedIn Workshop: Unlocking Your Professional Potential! This workshop was an incredible opportunity for members to learn how to navigate through LinkedIn to search for job positions and create a solid profile about their professional experience and career goals. Here are some key takeaways from our workshop: 1. When setting up your profile, it is important to consider what recruiters are looking for in their candidates and tailor your profile based on your shared skills, goals, and objectives. 2. To gain more visibility, follow companies you have worked with and are interested in applying to as recruiters use filters that allow them to see you better when following specific companies. 3. To search for jobs, use filters such as location, job titles, and career commitments to specify the job you want to apply for. 4. Reshare articles and blogs, utilize hashtags, include personal reflections, and engage and reshare posts you are tagged in to create more engagement and increase your visibility. 5. Create a story that describes your professional and personal life in the About section of your profile. Make sure to mention what makes you unique to make you stand out from others. Thank you to all of our attendees! We are excited to see how our members will leverage these strategies to advance their careers.

Join us for the Annual DEI Panel to explore the importance of diversity, equity, and inclusion in creating inclusive communities! 🌍✨ Featuring industry professionals who specialize in DEI initiatives, we’ll dive into allyship, anti-racism, and how YOU can help shape a culture of belonging!🙌 Engage with our speakers Trisha Ramirez, Kristin Nicole Dukes, Ph.D., Jazmin Eusébio (she/her), and Jeremiah Reyes at the panel moderated by Dean Rangapriya (Priya) Kannan and LILAC Exec Shambhavi S.! Your voice matters, our experiences matter. Together, we can drive change. Let’s make them heard! 🔊 In partnership with: Lucas College and Graduate School of Business at SJSU, SJSU Career Center, Management Information Systems Association at SJSU, SJSU GBSA, San Jose Consulting Group, SHRM at SJSU, Financial Management Association of SJSU, Black Business Student Association (BBSA)- San Jose State University, Hospitality Financial and Technology Professionals (HFTP®), Institute of Management Accountants (IMA), SJSU Women in Business, SJSU Marketing Association, Latino Business Student Association - San Jose State University, Spartan Real Estate Association, ALPFA SJSU, Spartan Analytics, and Institute of Industrial and Systems Engineers @SJSU🌟 #DEI #InclusionMatters #SJSU #CultureOfBelonging

Thank you to our alumni guest speakers - Briana Orozco from Nutanix, Kevin Shim from Simplify, Manit Dassani from Moss Adams, and Michelle Bejarano from Cisco - for sharing insightful advice with us at our workshop, Connecting with Confidence: Making Memorable First and Lasting Impressions! This workshop was a wonderful opportunity for members to learn how to build connections, make solid first impressions, and maintain meaningful relationships with industry professionals. Here are some key takeaways from our workshop:  1. To make a strong first impression, prepare for interviews and thoroughly research the company while also asking questions and learning about the professional’s background to find common ground with them.  2. To build successful connections that lead to further career opportunities, make an effort to continue reaching out to the professional after meeting them, learn from them and their experiences, focus on being authentic, and relate personal traits to professionalism.  3. Maintain meaningful connections over time by checking in and asking for updates, reaching out to people even if you don’t need anything months in advance, setting up coffee chats from time to time, and engaging with them on social media.  4. To prepare for interviews, make sure to research the company and its employees beforehand to understand the company’s missions and goals. 5. Focus on getting to know one another and build a genuine relationship by being yourself while staying professional before asking for a reference.  6. Practice for interviews constantly and record yourself to self-evaluate to gradually build confidence and build stronger professional connections over time. We are excited to see our MA members implement these insights into their professional lives and make a memorable first impression! 

Our first workshop of the Fall 2024 semester was a success! We would like to thank the wonderful panel of industry professionals– Jim Salas from Stellar Solutions, Christopher James Manalili from EY, and Gina Geraci from Illumio. They shared their insights on resume and interview techniques and provided valuable advice for students seeking internships and job opportunities. Here are some key takeaways from our workshop: 1. A strong elevator pitch should be concise, audience-focused, and impactful, incorporating a hook, enthusiasm, and personal connection while remaining genuine and authentic. 2. Show company knowledge and interest during and after interviews by asking insightful questions, researching recent news, and sending a follow-up thank-you email. 3. For resumes, incorporate relevant keywords, use the STAR method, keep resumes concise and focused, and ensure they pass through Applicant Tracking Systems (ATS) effectively. 4. Align your resume with the company's mission and values by using language that reflects their values. 5. Use data and metrics to illustrate the impact of your experience on your resume, and be prepared to discuss the significance of your achievements in interviews. 6. Focus on transferable skills, emphasize projects and achievements, and address gaps by relating past experiences to the job requirements. We look forward to seeing how these insights will help MA members elevate their job search and career development.  Stay tuned for more workshops and resources!

For students, by students! 🔊 Introducing SJSU LILAC (LCOB Interorganizational Leadership Advancement Committee)! We are here to provide all business students and clubs with a medium to connect and grow professionally! Our focus is on developing events that resonate with students, in conjunction with LCOB academics and organizations. Students will soon have the oppurtunity to attend new fireside chats, company tours, DEI panels, collab events, and so much more!! We are so thrilled to be partnering with the Management Information Systems Association at SJSU, SJSU GBSA, San Jose Consulting Group, SHRM at SJSU, Financial Management Association of SJSU, Black Business Student Association (BBSA)- San Jose State University, Hospitality Financial and Technology Professionals (HFTP),  Institute of Management Accountants (IMA), SJSU Women in Business, SJSU Marketing Association, Latino Business Student Association - San Jose State University🌟 Thank you Lucas College and Graduate School of Business at SJSU, SJSU Career Center, and San Jose State University Alumni Association for providing LILAC clubs with the many opportunities to come this Fall! Follow us on Instagram @sjsulilac to learn more!

We're very excited to share Issue #4 of The MAgazine! This edition is packed with fresh inspiration, captivating stories, and noteworthy achievements. Dive into the full version (and previous issues!) here: https://lnkd.in/grsbJt8d. For the best experience, we recommend exploring it on desktop! Inside this issue, you'll discover engaging interviews with thought leaders, comprehensive recaps of our latest events, insightful articles on current trends, celebrations of our community's successes, and so much more! A heartfelt thank you to our exceptional Marketing Committee - Abbasali Saiyed, Danrielle Cruda, Jesse Flaris, Charlene Cordero, Agatha Jane R., Aleon Abude, Andrei Nicole Sebastian, Anshu Guntur, E. Ryan Santamaria, Gabriela Tadeo, Gwen Vu, and Lilian Wang - who brought this issue to life. Your dedication, creativity, and hard work are evident on every page! Don't miss out— explore and get inspired by the incredible work of our team!

We would like to give a round of applause to our guest speaker Dandrew Cruda for sharing his knowledge and insights how marketing is transforming through AI at our workshop: The Future of Marketing! Through this workshop, it was a wonderful opportunity for members to learn the extensions of AI tools. Our speaker provided insights on how marketers on the job use AI, what the main objectives of certain AI tools are, and how to stay updated about AI. Here are the key highlights from the workshop: •Create a balance of utilizing AI in the creative building process. •Familiarize yourself with AI tools for marketing. Our guest speaker noted the following: open AI, GONG, Midjourney, Runaway, Glean, and Jasper. •AI is changing marketing through social media, digital media, email marketing, content marketing, sales/marketing alignment, product marketing, videos, and brand marketing. •Stay ahead of the curve by focusing on being human. Understand how you stand out in terms of how you are as a colleague and your interpersonal skills. Take advantage of your expertise and personal experiences to fuel your creativity. •Stay up to date with new AI tools and trends and anticipate what comes up ahead. Embrace AI! Understand how it can make your life and career easier. Thank you to our guest speaker and to our aspiring members. We’re excited to see how our members will navigate and apply AI to their personal and professional lives!

We would like to extend a warm thank you to our speakers Anika P., Sachi Tolani, Dylan Chang, Kevin Shim, and Julia Liu for sharing their knowledge with us at our workshop, Unlocking Opportunities: Internship and Interview Mastery! This workshop was an incredible opportunity for our members to hear from current officers and alumni who were in their shoes not too long ago. Our speakers provided insights into navigating the internship process from the first steps of searching for the ideal position to the final steps of succeeding in the interview. Here are the main highlights from the workshop: • Utilize a variety of platforms to search and apply for internships to expand your search pool. Our speakers recommended the following: Otta.com, Simplify, LinkedIn, WayUp, RippleMatch, and Levels.fyi. • Develop a master resume and cover letter that you can utilize when applying to internships and only use the experiences that are most relevant to the position, ensuring that keywords from the job description are highlighted throughout. • Perform research on the company before going into an interview and ensure that you understand their company’s mission and values. • Don’t be afraid to reach out to those working in the company you’re interested in for coffee chats to gain valuable insights into their position or company, as it can give you a chance to ask for a referral and to establish connections for the future. • Have mock interviews with fellow peers as a way to get familiar with interview questions and try to tailor your answers to the company and position that you are applying for. • Be willing to set time aside specifically for searching and applying for internships and don’t feel discouraged if you are not hearing back from companies. Keep your momentum going! We’re excited to see how our members can take what they learned from this workshop and apply it to their professional lives!

A huge thank you to our amazing speakers, Mahelet Abraham from LiveRamp and David Poirier from SJSU Career Center, for sharing their expertise at our Resume and Interview Workshop! They provided our members with valuable insights and strategic guidance, fostering a deeper understanding of effective resume building and interview preparation. A special acknowledgment to our engaged members for their active involvement. We hope the knowledge gained will empower each attendee, instilling greater confidence in their professional pursuits. Here are the key takeaways from the workshop: • Ensure clear articulation of the impact of your actions and skills on projects or roles while avoiding excessive emphasis on others' actions, and instead, focus on personal development and initiative. • Craft multiple tailored resumes for various job opportunities, incorporating keywords from job descriptions to align with specific role requirements, and emphasize a "show don't tell" approach with concrete examples and quantifiable metrics. • Emphasize value by highlighting achievements, such as zero complaints or errors, and maintain legal accuracy in describing ongoing projects by using the present tense and aligning with job description details. • Behavioral interviews focus on understanding past behavior and experiences, situational interviews address hypothetical scenarios, and technical interviews evaluate specific technical skills relevant to the job. • Demonstrate enthusiasm and positive energy in the interview, leaving a lasting impression, and showcase genuine interest through effective pre-interview research on the company and interviewers. • Practice responses rather than memorizing answers for adaptability to various interview questions, and use the "Tell me about yourself" question to connect your personal story and motivations with your professional journey.