It’s estimated that CosmoProf Beauty Las Vegas welcomed more than 20,000 visitors and 1,100 exhibitors to its 2024 show last week at The Mandalay Bay in Las Vegas.
Exhibitors included manufacturers like B. KOLORMAKEUP & SKINCARE S.p.A. SB - BENEFIT CORPORATION and FIABILA; popular European CMs for color cosmetics and nail product manufacturing; TikTok, which attended to educate brands about its TikTok Shop program; and third-party certifiers like NSF International. But the lion’s share of booths were occupied by recognizable and emerging brands hoping to boost brand awareness or meet distributors and buyers walking the floor show.
Standout events and panels included a City of Hope gala honoring Jessica Phillips, Ulta Beauty’s vp of merchandising, which raised more than $850,000 for the hospital non-profit. Elsewhere, “Cosmo Talk” panels were led by top execs at The Estée Lauder Companies Inc., Summer Fridays and Curie body care.
Top trends on display at the show included AI-powered in-store sampling, powder shampoo and conditioner, and a return to old-world beauty rituals.
In this piece by Lexy Lebsack, we speak to Stephanie Farsht of Small Wonder, Takeshi Nobuhara of Shikohin, and Avner Gal of iRomaScents.