Smart Protein Project reposted this
The Smart Protein Project is officially over! 🚀 ✅ After four years of collaborative work, the Smart Protein Project has reached its successful conclusion! This ambitious initiative aimed to develop the next generation of innovative, cost-effective, and resource-efficient EU-produced plant-based products. Building on the incredible efforts of my predecessors at ProVeg International, Kai-Brit Bechtold, PhD, and Verena Wiederkehr, I am grateful for the opportunity to lead the reporting of the second wave of consumer insights for this amazing project! Here are some highlights from our achievements in 2023 and 2024: 📊 Developed 12 insightful industry data points on consumer understanding and offering actionable recommendations, resulting in over 4,627 downloads. 🤝 Collaborated with over 10 industry-leading stakeholders to disseminate and validate our findings, ensuring widespread industry recognition and credibility. 🎤 Featured keynote speaker in 15 key industry conferences to influence decision-making among stakeholders towards supporting the production and distribution of plant-based products, reaching over 3,000 industry professionals. 📰 Featured in over 35 high-impact media stories across 26 countries, including Forbes and the European Commission DG AGRI coverage. Industry Feedback: 🔍 Effectively assessed market viability and validated the importance of transitioning to more plant-based ingredients. 🌾 Accurately identified priority plant-based ingredients most accepted by European consumers. 👥 Greatly enhanced understanding of consumer behaviour, needs, and expectations within the category. 📈 Successfully highlighted strategies for building further trust and momentum in the plant-based category. 👩 The success in establishing the Smart Protein Consumer Survey as a leading resource for plant-based consumer insights in Europe would not have been possible without the support of an incredibly competent and intelligent team of women at ProVeg International: Paloma Nosten, Ajsa Spahic, Bella T F., Marybeth Ubanwa, Victoria Smith, Eileen V., Laura Bermúdez, Gemma Tadman Ⓥ, Mathilde Alexandre and everyone else who contributed to the success of the Smart Protein Project: Listia R., Ilona Faber, Joachim Schouteten, Michael Bom Frøst. Together, we have significantly impacted the future of sustainable food. 🥗 🌐 If you haven't explored this amazing project yet, you can find all the information here: https://lnkd.in/d9cTnHmz. I am excited about what the future holds for my career in driving the future of food towards a more sustainable future! 🌱 In the meantime, I leave you some photos of this amazing journey 📸. Did you encounter the Smart Protein at any events? Share the most useful insights you found to enhance your plant-based strategies! #SmartProtein #PlantBased #Sustainability #ProVeg #Innovation #FutureOfFood 🌱📊🌍 ---
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