SMITH & JONES

We are nearing the end of August 😫 and that means the fall conference season will soon be upon us! It just seems like yesterday when we were all at #HIMMS24 #ViVE2024 #HMPS24 #NESHCo24 and other conferences in the spring. So as you get ready to dust off your carry-on luggage or order a new batch of booth giveaways, why not refresh your memory of the healthcare marketing conferences that happened this past spring. Check out this great summary from Katie Sorce, MS from SMITH & JONES. https://lnkd.in/gksZwfF4 #hcmktg #healthcaremarketing

Smith & Jones/Overit Director of Digital Ryan Kilgallon was recently featured on the Healthcare Rap Podcast! Ryan talks about website user experience techniques so your users can find exactly what they’re looking for. Thanks for having us Jared Johnson and Shift Forward Health! #HealthcareMarketing #CX #UX #ConsumerExperience #PateientExperience

This spring, we returned to the NESHCo Annual Conference. Covering a wide range of digital marketing, storytelling, and branding topics, we were reminded to embrace the age-old advertising tenets, while also looking forward to the future. Our favorite takeaways: - To understand your brand truth, you must first understand your audience - We must balance expectations around AI - To have your messages heard, you need to consider the audience #HealthcareMarketing #HealthcareBranding #HealthcareAI #AIforHealthcare

Featured Work Friday is back! When Ellis Medicine and Roswell Park joined forces in 2021, Ellis turned to the Smith & Jones team to help get the word out that nationally-ranked cancer care was now available in the Capital Region. Watch the video: https://brnw.ch/21wLvN9 #HealthcareMarketing #ServiceLineMarketing #CancerCareMarketing

Have you read our new article for Swaay.Health Marketing Community? We break down four key takeaways from this year’s MASHSMD and NESHCo Conferences. Which one resonates the most with you? #HealthcareMarketing #HeathcareMarketingConference #HealthcareBranding Katie Sorce, MS NESHCo Mid-Atlantic Society for Healthcare Strategy and Market Development

My new article for Swaay.Health Marketing Community is up! I talk about four takeaways from this year's #NESHCo and #MASHSMD Conferences. Featuring: Chris Haas, rater8, Reputation, Colleen Jones, Martin Communications, Inc., Paul Fahey, SMITH & JONES, Argus, Lacey Reichwald, Aha Media Group. Thank you all for your thoughtful insights! NESHCo Mid-Atlantic Society for Healthcare Strategy and Market Development #HealthcareMarketing #HealthcareBranding #AIforHealthcare

We hope everyone is having an enjoyable summer! Our summer kicked off with attending healthcare marketing conferences and we’re excited to share some of our insights with you! Fresh on the blog, we have four takeaways from the MASHSMD Annual Conference… - Your brand is bigger than you think - Don’t be afraid to ask for reviews! - Don’t let AI strip your authenticity - Have a social media crisis communications plan ready Read now: https://hubs.ly/Q02FBk-k0 Mid-Atlantic Society for Healthcare Strategy and Market Development Katie Sorce, MS Paul Fahey #HealthcareMarketing #MASHSMD24 #HelathcareBranding

Hello from NESHCo! This morning we had the pleasure of sponsoring the opening keynote and introducing the fabulous keynote speaker - Olympic swimmer Elizabeth Beisel! Stop by our booth today and tomorrow to chat with Dan Dinsmore, Alex Tancredi, and Katie Sorce, MS! #NESHCo24 #HealthcareMarketing #HealthcareMarketingConference

We’re excited to return to the NESCHo Annual Conference next week as an exhibitor and sponsor! We'll have hard copies of our book and trends report at our table. If you’re not registered, there’s still time to sign up! This will be a great opportunity for healthcare marketing leaders to learn from each other and make valuable connections. Learn more: https://brnw.ch/21wJZ6f NESHCo #HealthcareMarketing #HealthcareMarketingConference #HealthcareMarketingEducattion #NESHCo24

This morning Paul Fahey presented at #MASHSMD24 on the role of patient journey in brand perception. It's not just the job of your marketing department to drive your brand—It's the job of every single employee and each touchpoint (digital and physical) the patient goes through. Mid-Atlantic Society for Healthcare Strategy and Market Development #HelathcareMarketing #PatientExpereince #PatientJourney #HealthcareBranding