Sol Insights

🍷 Gary Vaynerchuk said years ago, that if he had been able to give away samples from his wine business, he would have done so all the time. 💪 So when I read Alex Hormozi's $100 Million Dollar Leads, that's what I knew was a huge missing part to my business success at Sol Insights. 📞 It's so much more fun to 1:1 Warm (networking) or 1:1 Cold (outbound sales) these days with the new lead magnet I have developed. 🔬 We're beta testing with a select few clients right now, but I'm excited to share it with y'all (1:Many Free) soon! 🎁 What's it going to solve? Too many small businesses are struggling to scale and protect profit margins (in great part) because they don't know where to focus resources on the biggest profit centers. What if you could SEE A. specific segments of where your biggest profits are coming from, B. how you could replicate that in customer acquisition, and C. how you could also develop the value and extend the relationship with existing customers? 📈 That is exactly what the new Sol Insights tool is going to do. Stay tuned... #tacticalmarketing #growthmarketing #acquisitionstrategy #scaleyourbusiness

🌑☀️ Sol Insights: The right information about your customers can usher in a bright new day for your business. Behind the brand part II: How Jose Gil developed the contrast between a strong, professional night blue and the golden brightness of the yellow. #branding #behindthebrand #solinsights #growthmarketing

Behind the brand: Sol Insights ☀️ 📈 I started this company right before COVID (yay) with the mission to Empower Small Businesses to Hear, Know, and Lead Their Market. I’ve learned so much since then, but the mission remains. Now more than ever, the companies that KNOW their customers better than their competitors, and learn from their marketing investments will lead the market. Data-driven growth is not just for the big fish anymore. I’ll make sure of it. #branding #missiondriven #knowyourcustomer #customercentricity

In 2024, we will have limited resources and lots of competition. What’s your strategy? I go to Atlanta Braves games once every couple of years. I expect that the Braves baseball org will treat me well as I will spend around $1000 every 5-7 years with them. But should the Braves prioritize their limited resources on making me happy the same way they do their season ticket holders? If their goal is long-term profits, the Atlanta Braves should not treat me with the same degree of service as the season ticket holder. Especially in small business, we instinctively want to make everyone happy and grow through a reputation of excellent customer experiences. I too strive for that. But the mistake is giving your bottom 1% customer the same CX ceiling ⬆️ as your top 1% customer. Is this the way you treat your personal relationships? Remember you are limited. Your company is limited. Wisdom would say prioritize accordingly. At Sol Insights, I strive to have a high customer service floor, but not every client gets my ceiling. The more a business spends with me, the more frequently they work with me, and the more recently they have hired me to serve them helps me prioritize who gets my CX ceiling. IMO, this approach is the future. Many of us are trying to win with economies of scale and operational proficiency (Walmart). Others are trying to have the most desireable product (Apple). In the data-rich market of markets where everyone wants to find their own tailored experiences, I recommend the customer-centric, data-driven approach. It’s worked out pretty well for Amazon 📦 How will you grow in 2024 📈? #customercentricity #scaleyourbusiness #strategicmarketing #smallbusinesstips