SS+K

It’s Shopper vs. Daughter in our new grocery-guessing quiz show for Shipt, hosted by the hilarious Hannah Berner. Watch ‘em all here: instagram.com/sskny

Our CEO Nadja Bellan-White (she/her/ella) was once again at the center of an important and timely conversation for our industry, taking the stage at Blackweek in New York City yesterday alongside Jerri DeVard to talk about how investing in diversity is a business imperative. The panel discussion, “Diversity as a Competitive Advantage” highlighted the fact that diverse consumers command $5 trillion in spending power and represent the fastest-growing segment for most brands. Nadja and Jerri made the case that CMOs need to understand and prioritize cultural diversity in every phase of their work, from sourcing suppliers and vendors to empowering creative and strategy professionals, if they hope to connect with today’s audiences. #Blackweek #DEI #Marketing #Diversity #CMOs

Our own Stevie Archer and Kevin Skobac, joined by Sophie Lean, led ‘Creative Advertising’ for M&C Saatchi Group’s Open House. Check out a recap below! #mcsaatchi #openhouse #creativity #careers #advertising #strategy

How can brands navigate the rocky shoals between their commitment to diversity and the current backlash against DEI? How do you get it right while staying true to your brand purpose? These are questions to which our CEO Nadja Bellan-White (she/her/ella) has been providing powerful insights, and she did it once again last week at Advertising Week New York, where she moderated a discussion with Christine Capone, Rana Reeves and Tyrone G., each of them leaders in our industry and important voices on this timely topic. Titled “Post-Election 2024: How Brands Can Combat the DEI Backlash and Commit to Diversity,” the panel focused on the difference between true diversity - of thought, of background, of people, of experiences - and empty signaling. Nadja engaged her colleagues in detailed discussions of what it takes to build diverse teams that can create authentic work and help brands steer a true course even as the increasingly bitter political rhetoric creates dangers. Here at SS+K, we specialize in helping guide our clients in the highly charged and often polarized cultural landscape. Kudos to Nadja and the whole panel for a meaningful discussion! #AWNY2024 #Diversity #Election2024 #marketing

Last Thursday, Rob Shepardson, founding partner of SS+K, spoke with Andrew Craft from FOX about the true impact and effectiveness of political ads from the Harris and Trump campaigns. The FOX segment features various political ads alongside Rob’s expert insight and commentary on the messaging used by both candidates. Watch the interview here! https://lnkd.in/eSQp-nhn #PresidentialElection2024 #HarrisCampaign #TrumpCampaign #PoliticalAds

Congratulations to our CEO Nadja Bellan-White (she/her/ella), for being selected as an honoree on the Campaign US 2024 40 Over 40 List, which celebrates senior leaders who have built meaningful careers that rising stars can look up to. Thank you, Rhonda Hiatt, CEO, Clear M&C Saatchi, for accepting the award on Nadja’s behalf at last month’s ceremony and to the Campaign US team for an inspiring evening. #CampaignUS40Over40 #mcsaatchi #leadership

On October 10 at 11am ET, our CEO Nadja Bellan-White (she/her/ella) will be moderating the panel “Post Election 2024: How Brands Can Combat the DEI Backlash & Commit to Diversity” at Advertising Week New York! As DEI initiatives face increasing backlash, Nadja and panelists from MKG - Experiential Marketing, Madwell and RanaVerse will discuss the importance of committing to diverse teams and inclusive cultures, regardless of political rhetoric. Tune in by registering HERE: https://lnkd.in/emJxyA29 #AdvertisingWeekNY #AWNY #DEI #Diversity #PoliticalRhetoric

Thanks to Sydney Sladovnik of Inc. Magazine for this coverage of our Fast Company Innovation Festival event featuring Darren Leon Mckoy and our own Stevie Archer. #ssk #mcsaatchi #fastco #fastcompany #docmartens

📸 A few shots from last week’s Fast Company Innovation Festival event featuring our own Stevie Archer and our friend Darren Leon Mckoy from Dr. Martens plc. Thanks to everyone who joined us for “Cultural Re-Boot: How Dr. Martens Has Transcended Trend to Become a Cultural Icon.” #ssk #mcsaatchi #fastco #fastcompany #docmartens

Our CEO, Nadja Bellan-White (she/her/ella), recently participated in a panel at Ad Age’s Business of Brands, with  Ad Age Editor Jessica Wohl, The Harris Poll CEO Will Johnson, and Edelman Executive VP/Head of Strategy Courtney Miller. The discussion centered on how marketing professionals can navigate the complexities and sensitivities around this year's election and what impact that has on brand messaging. “Marketers should think of their brands as a tree that could bend in different environments but also have foundational strength… The work we are seeing is brands are saying ‘No matter what, I need to stay true to my values.’” Read more about the panel here: https://lnkd.in/gfCvVGq9