Step Change Innovations

Headed to SupplySide West 2024? Don’t miss out on these must-see panels, featuring two of Step Change's top experts in food and retail! From breakthroughs in women's health to reimagining nostalgic flavors for a sustainable future, our team will be diving deep into the trends shaping the industry. Devon Gholam, Ph.D., and Chris Foltz are bringing insights that’ll change the way you think about science-backed ingredients and consumer trends. Here’s where you can find them: 🌟 Devon Gholam, Ph.D. SCI's VP of Science and Innovation - speaking on 2 panels: 1) Women's Health: Ladies Be (Getting Stronger, Talking About Menopause and Spending Money on Health), Tuesday, October 29, 2024, 9:00 AM - 11:00 AM, South Pacific Ballroom F 2) FoodSide Chat: Formulating Nostalgic Flavors for a Healthier, Sustainable Future, Wednesday, October 30, 2024, 4:45 PM - 5:30 PM, Fi North America Theater - Booth #1250 🌟 And Chris Foltz, SCI's Senior Retail Strategist: 1) Pulse Check: Uncovering Supplement Consumer Insights and Trends, Tuesday, October 29, 2024, 1:00 PM - 3:45 PM, Islander Ballroom E ---------------------------------------------------- At SCI, our vision is simple —we aim to make it easier to bring science-backed ingredients into TRULY innovative products. Our folks will be sharing some can't-miss insights on this topic! Will you be at the show? Want to meet up with Joe Bradley, Devon Gholam, Ph.D., Chris Foltz, David Keller, or Joe Muttillo? Comment below or shoot us a message so we can chat. #SupplySideWest #IngredientTechnology #RetailStrategy #WomensHealth #NostalgicFlavors #Innovation

And that's a wrap on our first Ingredient Sales Industry Survey! 🎉 (Get a sneak peek at a couple of our findings here...) We've just closed the doors on the first-ever Ingredient Sales Industry Survey ... and WOW are we excited to package these industry insights together for our industry contacts! Here's an insider look at just a couple of our key findings: 📊 - 42% of respondents said it takes a new sales rep 6-12 months to close their first deal. 📊 - 42% reported that the typical sales cycle lasts 6-12 months, while 39% noted it extends to 12-18 months. These results certainly do not surprise us. They're consistent with what we hear from ingredient sales reps we work with. Which is that: - Selling science-backed ingredients is TOUGH. - It's a technical sale. - With long sales cycles. - That require a ton of persistent outreach. - And with limited opportunities that shake out over time. This is why, at Step Change Innovations, we've developed our Ingredient Magnify program. Magnify helps science-backed ingredient companies accelerate ingredient sales through proactive, outbound sales prospecting. Our US-based team works hard to FIND leads, so your sales reps can spend more time CLOSING leads. We like to say, we take care of the NOs, and hand over the MAYBEs and YESes that your team can more easily take across the finish line. If you're looking to accelerate your ingredient sales, please reach out! We'd love to talk with you about how our US-based program can bring your ingredient into focus. -------------------------- PS.... Stay tuned for the full industry report to be released soon! There's so many great nuggets like this inside. If you'd like to receive the report to your inbox, leave me a message below or shoot us a message and we'll make sure you're included on our list. #ingredientsales #foodingredients #functionalfood #surveyresults #foodtechnology #salescycle

Hey ingredient sales pros - this is your final call! 📣 We'll be closing our ingredient sales industry survey this Friday. If you haven't responded yet ... now's the time to get it done! ➡ Click here to respond: https://lnkd.in/e_dihpbV And don't forget - 1 lucky respondent will win an iPad. 📱 Thanks in advance for your participation! We can't wait to share the results with the industry. #survey #ingredientsales #ingredients #foodtechnology #nutraceuticals #cpg #supplements #dietarysupplements

Ingredient Sales Pros - you're running out of time to share your insights! We’re wrapping up our ingredient sales industry survey on 8/31, and we need YOUR expertise. 👉 Don’t miss out—click the link to participate today. https://lnkd.in/e_dihpbV AND, 1 lucky respondent has the chance to win an iPad! (More details inside.) Later this year, we'll share a summary of insights from ingredient sales people across the industry. If you participate, you'll receive the report directly to your inbox. Thanks in advance for your input! #industrysurvey #ingredientsales #foodtechnology #foodinnovation

Women’s health is HOT🔥 right now. And, pre- and post-natal health is one area of women's health with serious gaps that need addressed ... Devon Gholam, Ph.D., Step Change’s VP of Innovation, recently sat down with several other women’s health experts and Food & Beverage Insider to discuss: 🤰 The specific needs of prenatal and postnatal women as it relates to their health, hormonal changes, and food choices 🥙 How food aversions often make it challenging for women to be properly nourished 🔬 The lack of science and representation of women in clinical trials And perhaps most important of all: ⭐ The innovation opportunity available for the food industry to provide calorically dense yet palliative foods that address some of the challenges women in this stage of life are facing Watch the webinar here: https://lnkd.in/en45PSSz ------------------------------------------------------------------- Are you a science-backed ingredient company wanting to provide innovative solutions in the women’s health space, but unsure where to start? We can help! Step Change helps science-backed companies like yours identify gaps and innovative solutions in the industry. And, we help you bring them to market, fast. Leave us a comment below or shoot us a message and we’ll be in touch! #womenshealth #prenatalhealth #postnatalhealth #foodtechnology #innovation #ingredients #foodingredients #stepchange

If you are in ingredient sales, product development, or leadership please take our survey! We want to hear from you!

ICYMI … We recently launched an ingredient sales industry survey. And YOU should take it 😉 ... If you’re involved in sales of science-backed ingredients, we want to hear from you. ➡ TAKE THE SURVEY: https://lnkd.in/e_dihpbV 👈 We know ingredient sales. 👉 And, we know that YOU know ingredient sales. But when we put them all together into a collective industry outlook on what we’re all experiencing, it’s oh-so-much-more powerful.💪 The 20-question survey will take you approximately 5 minutes⏱ to complete. 📱 And as a thank you for participating, you have the chance to win an iPad! Don't miss out on your chance to win & shape the industry. 👏 Thanks in advance for your help. 👏 #survey #ingredientsales #salessurvey #foodindustry #functionalfoods #salesinnovation #foodindustry

The Step Change team had a great time at the Sip and Savor lastnight! Kudos to Len Monheit, Tim Mizones, and the Industry Transparency Center for a wonderful event. We are here at #IFTFIRST today and tomorrow—please stop us if you see us walking the floor and say hello!

Find Step Change's VP of Science & Innovation, Devon Gholam, on stage next week at IFT! Devon will be talking about the multiple health benefits of KSM-66 Ashwagandha on Monday at 2 p.m. on the IFT Business FIRST Stage.

Selling science-backed ingredients is tough. 😥 🧬 It's a technical sale.  ⏳ With long sales cycles.  🤏 And limited opportunities that shake out over time. We know from our own experiences. But, we still want to know more. So we’re digging deep into the science-backed ingredient sales industry, and we need YOUR insights. We’re excited to announce that we're launching the first Ingredient Sales Industry Survey. 🚀 What are we asking? 🤔 - Biggest challenges ingredient salespeople face? - Common objections from customers? - Average sales cycle length? - Best sources for leads? - Most successful tradeshows? - Emerging industry trends? - And more. Why it matters? Understanding industry challenges and overcoming them is key to your success. 🏆 No other survey gathers and shares ingredient sales knowledge like this. 🐐 Ready to share your insights? 🙋♂️ 👉 Respond to the survey here: https://lnkd.in/e_dihpbV Respondents will get a copy of the compiled industry results later this year. 📊 Your input can help shape the future of ingredient sales! 💫 #IngredientSales #SalesSurvey #IndustryInsights #SalesChallenges #IngredientIndustry #SalesSuccess #MarketResearch #SalesTrends #SalesGrowth #IndustrySurvey