Walnut

Ever come across a file named "DO NOT TOUCH!", "final", or "the most final, new new" in your organization’s shared folders? 🤦♂️ Well, that's probably one of my worst nightmares, yet weirdly, it's also one of my passions. You might find it odd, but I actually love trying to bring structure and process to this common mess. 🫣 We're no different at Walnut; we've navigated (and maybe still are—right, Elana Charles? 😂) this all-too-familiar chaos with our extensive library of demos. As the demo platforms space evolves, making it easy to create tailored demos for any need, suddenly managing multiple demos for specific features, use cases, or even customer segments became a similar challenge. From these experiences, we've gathered insights on how to create, organize and maintain an efficient content library in the PLS era. I've detailed the strategies that worked for us in a recent blog post. <Link in the first comment> And just for fun, if you have the guts, share the most bizarre or funny file name you've seen in your organization's file library. Let’s see who has the most chaotic file names out there! 📁😄 #ContentManagement #SalesEnablement #FileManagement #TeamCollaboration #WorkplaceHumor #OrganizationalChallenges #TheMostUpdated #UseThis #DoNotTouch

Interactive workshops... Engaging speakers... Hundreds of GTMers in one place... And don't forget the breakfast tacos....🌮 GTM2024 is here! From Oct. 14th-16th Pavilion is hosting their annual GTM conference exclusively for go-to-market leaders. And the best part? Team Walnut will be there! Or at least a few of us 😉 I've been a Pavilion member since 2019, and I can say with confidence that no one puts on a better event. The content and the caliber of attendees is always world-class, and I have a feeling this year will be their best yet. Still need your ticket? 📣 If you want 10% off GTM2024, comment with “Boost my GTM” and I’ll shoot you a DM!

𝗔𝗜 𝗶𝘀 𝘀𝗲𝘁 𝘁𝗼 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗲 𝗕𝟮𝗕 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗯𝘂𝘆𝗶𝗻𝗴 - 𝗯𝘂𝘁 𝗵𝗼𝘄 𝗲𝘅𝗮𝗰𝘁𝗹𝘆? I recently read a thought-provoking article from Andreessen Horowitz (link in the first comment) about the future of sales and the potential risks for GTM solution providers. AI could radically transform the landscape, turning current processes upside down. Beyond the AI revolution, two clear trends in B2B sales stand out: • 50-90% of the B2B buying process is completed before a buyer even interacts with a sales rep. This shift emphasizes the critical role of early-stage marketing and automation. • Most CRMs fail to capture the full sales process. The abundance of data points and lack of seamless updating make deal management based on CRM data nearly impossible. ___________________________________ 𝗧𝗵𝗲𝘀𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝗶𝗲𝘀 𝗸𝗲𝗲𝗽 𝗺𝗲 𝘂𝗽 𝗮𝘁 𝗻𝗶𝗴𝗵𝘁, 𝗽𝗼𝗻𝗱𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗚𝗧𝗠 𝗺𝗮𝗿𝗸𝗲𝘁. 𝗜'𝗺 𝗰𝘂𝗿𝗶𝗼𝘂𝘀 𝘁𝗼 𝗵𝗲𝗮𝗿 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀: • How will AI transform not just selling, but also buying in the B2B space? • Could AI make traditionally sales-led processes as automated and "no-touch" as product-led ones? • What skills will be crucial for sales professionals in this AI-driven future? Whether you're in sales, marketing, product, or a buyer - I'd love to hear your perspective. #AIinB2B #FutureofSales #B2BEvolution

I’m sorry… But the old B2B sales process can’t come to the phone right now. Why? ‘Cause it’s dead. In all seriousness, any revenue leader can tell you that the tactics you got away with up until 2022 just won’t cut it anymore. A seller-centric experience that ends when a buyer signs on the dotted line will fail. Because B2B buyers expect better. And this has placed more importance than ever before on the post-sales process.  In fact, according to Gartner: -58% of respondents said their org is replacing, modifying, or right-sizing software more often since the beginning of 2023. -And 3 in 5 buyers want to upgrade recently purchased SaaS. Failing to meet these needs can lead to: - Missed upsell opportunities. - Drops in buyer satisfaction. - Higher churn. - Poor reputation within the industry. The GTM teams that succeed in today’s market understand this. And provide support long after the deal is done. AKA post-sales as a service. Curious what other end-to-end revenue leaders are seeing? And how are your teams finding new ways to meet evolving buyer expectations post-sale?