Walnutโ€™s Post

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We also love pontificating about the future of B2B buying...and selling!

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VP Product at Walnut

๐—”๐—œ ๐—ถ๐˜€ ๐˜€๐—ฒ๐˜ ๐˜๐—ผ ๐—ฟ๐—ฒ๐˜ƒ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐—ถ๐˜‡๐—ฒ ๐—•๐Ÿฎ๐—• ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐˜‚๐˜†๐—ถ๐—ป๐—ด - ๐—ฏ๐˜‚๐˜ ๐—ต๐—ผ๐˜„ ๐—ฒ๐˜…๐—ฎ๐—ฐ๐˜๐—น๐˜†? I recently read a thought-provoking article from Andreessen Horowitz (link in the first comment) about the future of sales and the potential risks for GTM solution providers. AI could radically transform the landscape, turning current processes upside down. Beyond the AI revolution, two clear trends in B2B sales stand out: โ€ข 50-90% of the B2B buying process is completed before a buyer even interacts with a sales rep. This shift emphasizes the critical role of early-stage marketing and automation. โ€ข Most CRMs fail to capture the full sales process. The abundance of data points and lack of seamless updating make deal management based on CRM data nearly impossible. ___________________________________ ๐—ง๐—ต๐—ฒ๐˜€๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—ถ๐˜๐—ถ๐—ฒ๐˜€ ๐—ธ๐—ฒ๐—ฒ๐—ฝ ๐—บ๐—ฒ ๐˜‚๐—ฝ ๐—ฎ๐˜ ๐—ป๐—ถ๐—ด๐—ต๐˜, ๐—ฝ๐—ผ๐—ป๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—š๐—ง๐—  ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜. ๐—œ'๐—บ ๐—ฐ๐˜‚๐—ฟ๐—ถ๐—ผ๐˜‚๐˜€ ๐˜๐—ผ ๐—ต๐—ฒ๐—ฎ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜๐˜€: โ€ข How will AI transform not just selling, but also buying in the B2B space? โ€ข Could AI make traditionally sales-led processes as automated and "no-touch" as product-led ones? โ€ข What skills will be crucial for sales professionals in this AI-driven future? Whether you're in sales, marketing, product, or a buyer - I'd love to hear your perspective. #AIinB2B #FutureofSales #B2BEvolution

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Catie Ivey

Revenue Leader ** Tech Enthusiast ** Diversity Advocate

4w

...50%-90% of B2B buying happening before they even speak to a rep ๐Ÿ˜ฎ

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