TGI Sport

TGI Sport are delighted to be working with VfL Wolfsburg who have taken the next step in virtual advertising, realising new revenues through the expansion of their advertising inventory. This article in SPOBIS GmbH looks in further detail at our innovative technology and the impact it is having: https://lnkd.in/eBtQQj_d

Exciting opportunity to join us at TGI Sport UK as an experienced Account Manager within our Partnerships & Events team. If you are passionate about sport, enjoy working in events and live production, and are looking for a new challenge, get in touch!

Grateful for the opportunity to have shared the stage with Massimo Magrì, TGI Sport‘s CCO, Michele Ciccarese from the Lega Seria A and David Cushnan from Leaders in Sport to discuss the exciting evolution of virtual advertising in football and how we as rights holders have embraced the technology. It‘s incredible to see how far the technology has come - from hardware-based systems to seamless, software-driven solutions. Looking forward to the continued innovation and growth in this space as new revenue potential will be unlocked. On top, a big thank you to Leaders in Sport for organizing such a fantastic summit, which provided so many valuable insights into the sports industry - it was great to learn, connect and be inspired! #leadersweek

Lega Serie A participated in Leaders in Sport's “Leaders Week London”, one of the world's leading events in the fields of marketing and sports business, which took place at the iconic setting of Allianz Stadium, Twickenham, in London on 16 and 17 October. On Wednesday, Lega Serie A Marketing and Commercial Director Michele Ciccarese spoke on a panel titled "Virtual Advertising: Transformative Technology, Real Revenues" alongside Massimo Magrì from TGI Sport, Tabea Wagner from the DFL Deutsche Fußball Liga and David Cushnan from Leaders in Sport, to illustrate how virtual advertising can help a company increase revenues and expand its business model. Also present at the event were two Lega Serie A ambassadors, Marco Materazzi and Gianfranco Zola, who took part in a Meet & Greet and a press conference with Michele Ciccarese entitled: "A Symphony of Calcio: The Serie A Journey through Passion, Innovation, and Made In Italy". On Thursday, after participating in Leaders in Sport, ambassadors Materazzi and Zola paid an institutional visit alongside a delegation from Lega Serie A to the residence of His Excellency the Italian Ambassador in London, Inigo Lambertini.

As a week, which has seen many of our senior management team from around the world come together, draws to an end we reflect on our involvement at Leaders in Sport, London. Attracting 3,000 attendees from the global sports industry at the Allianz Stadium in Twickenham, it was a productive networking and business opportunity for TGI Sport, led by our Global CEO Martin Jolly. As a main sponsor of the conference, we were also delighted to host our own panel session looking at the commercial revenue opportunities and growth of the virtual advertising industry. A huge thank you to Tabea Wagner from DFL Deutsche Fußball Liga and Michele Ciccarese from Lega Serie A, for their fantastic contribution during this session as they joined Massimo Magrì, TGI Sport’s Chief Commercial Officer, on stage in front of a packed audience. It was wonderful to hear from both Tabea and Michele, two of European football’s commercial leaders who have been at the forefront of adopting virtual advertising across the sport. Their confirmation of the reliability of TGI’s technology and its ability to increase revenues, validates the growth strategy we are implementing globally.

As a main partner of Leaders Week, London 2024, we look forward to welcoming our guest speakers Tabea Wagner (DFL) & Michele Ciccarese (Serie A), alongside TGI Sport's Massimo Magrì, to our panel discussion on the Tech & Innovation stage next Wednesday (16th Oct). If you are attending, we hope you can join us.

We're seeking talented Associate Legal Counsel and Senior Legal Counsel to work with some of the most exciting properties and talent in sports. If you would like to join our team at TGI Sport, apply here: Associate Legal Counsel: https://lnkd.in/dJPh5MJR Senior Legal Counsel: https://lnkd.in/drR7xA-c

TGI Sport has announced a strategic partnership with the Big 12 Conference. The Big 12 will incorporate our state-of-the-art LED systems into AT&T Stadium in Arlington, Texas where the Dr Pepper Big 12 Football Championship will be played on 7 December between the two highest-finishing teams in the Conference. We will also be providing our innovative LED technology at the Phillips 66 Big 12 Men’s & Women’s Basketball Championship in March 2025 at the T-Mobile Centre in Kansas City, Missouri. Here we will be implementing a new level of technological advancement with exciting, impactful dimensions to hospitality and fan engagement, as well as building crucial revenue streams. This new partnership unlocks untapped revenue streams for the rightsholders and provides opportunities for the Big 12’s corporate partners to further engage with their coveted fan base across both sports.   Paul Sterbenz, CO-GM/ VP Accounts at TGI Sport, said: In today’s evolving collegiate landscape, we understand that conferences face the constant challenge of driving incremental revenue and providing sponsors with added value opportunities. By introducing our innovative technology & dynamic solutions to the Big 12, we can deliver crucial new commercial inventory & assets whilst enhancing the fan experience. We are excited to announce this partnership and look forward to successfully working together for years to come.”   #SportBusiness #SportTech #FanEngagement

Thank you VfL Wolfsburg for trusting TGI Sport as your exclusive Virtual Advertising Supplier. As part of this extended partnership, TGI Sport AIR® will be included on second row placement for the first time at the Club's matches. We can't wait for our cutting-edge AI-based virtual advertising technology to help Wolfsburg monetise its global audience even more effectively. #TGISportAIR #VfLWolfsburg #VirtualAdvertising #SportTech #SportBusiness

Over the past month, during the FIFA international break, we successfully virtualised both LED signage and 3D carpets across all 10 matches played in South American countries as part of the FIFA 2026 World Cup Qualifiers. This resulted in 14 feeds, all managed remotely from our production hubs in Italy and Toronto. In addition, we delivered 250 meters of conventional LED signage for the FIFA 2026 World Cup Qualifiers, where Chile’s national team hosted their matches. A big thank you to the entire TGI Sport Tech team for making this happen. #SportBusiness #VirtualAdvertising #Technology #SportTech #Football