The BrandLab

The BrandLab

Non-profit Organizations

Minneapolis, MN 7,341 followers

Changing the face and voice of the marketing and advertising profession.

About us

The BrandLab’s mission is to change the face and voice of the marketing and advertising profession. We envision people of color launching sustainable careers in workplaces of inclusivity and belonging. We serve young professionals ages 15-25 from Indigenous, Black, Brown, AAPI and Hispanic/Latinx backgrounds who are interested in creative careers through job programs, professional development, mentorships and more. In addition, we work with the industry to place young talent, and ensure that both the workplace and work being produced are culturally competent and equitable. We operate our programming in the Twin Cities, Kansas City, Milwaukee, and Chicago.

Industry
Non-profit Organizations
Company size
11-50 employees
Headquarters
Minneapolis, MN
Type
Nonprofit
Founded
2009
Specialties
DEI&B, Exposure, Access, Opportunity, Equity, and Changing the face and voice of the Marketing and Advertising industry.

Locations

Employees at The BrandLab

Updates

  • The BrandLab reposted this

    View organization page for Ovative Group, graphic

    12,201 followers

    In our most recent #PerspectiveSeries, Kelli Williams shared her experience as the CEO of The BrandLab, whose mission is to change the face and voice of the marketing and advertising industry. Kelli shared pieces of her journey, emphasizing how she grew in awareness of her worth and power. Our favorite insights included: ◼️ Removing the masks or facade you use to protect yourself takes time ◼️ Surround yourself with community that helps you find your power ◼️ You're allowed to have complicated feelings during tough issues Thank you, Kelli, for your vulnerability and for inspiring our team! Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/4dh7Cal

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  • View organization page for The BrandLab, graphic

    7,341 followers

    🌟 Introducing Our 2024 Ignite Gala Lineup! 🌟 This year, we're celebrating a milestone - our 15th anniversary! 🎉 Join us for an unforgettable evening, emceed by the amazing Miss Shannan Paul. ✨ Highlights of the night include:  🔹 A 15th Anniversary Panel  -Brenna Smithson, Planner at Carmichael Lynch and early member of the Board of Directors -Cindy Olson, co-founder of The BrandLab and incoming member of TBL's Board of Directors member -Christine Fruechte - CEO of Colle McVoy and TBL Advisory Board member -Ellen Walthour, founding team member and former CEO of The BrandLab -Kevin DiLorenzo, President & CEO of Rise and Shine and Partners and TBL Advisory Board member -Mark Addicks, CEO, Partner, Manova Summit, and former Chief Marketing Officer at General Mills 🔹 An Alumni Fireside Chat  -Mia V. Jennings, current TBL intern at Thrivent and student at the University of Minnesota -William Xiong, Marketing Coordinator at The BrandLab and 2016 The BrandLab alumnus -Vlad G., Senior Account Executive at Grey Group and 2013 The BrandLab alumnus 🔹 Live and Silent Auctions 🔹 Dinner, Dancing, Live Music, and Much More! Come celebrate a night of impact and innovation with us! All funds raised will support our programming and empower our mission. Don't miss out on this incredible event! Early bird tickets are on sale until August 16th. Secure your ticket today using the link in the comments. #IgnitaGala2024 #AnniversaryCelebration #ImpactAndInnovation #GetYourTickets #TBL #Event #Gala #Minnesota #TheBrandLab 🎟️

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  • View organization page for The BrandLab, graphic

    7,341 followers

    🌞 3rd Summer Monday Highlights! 🌞   What an eventful day for our interns! They enjoyed a presentation from an HR recruiter, heard from a panel of marketing and advertising leaders, rotated through feedback stations, got their professional headshots, and met with their wonderful summer coaches.   We are so proud of our interns and grateful for the opportunities they have to learn and grow in such a dynamic environment!   #InternshipLife #MarketingLeaders #ProfessionalDevelopment #Summer2024 #TBL #TheBrandLab #Marketing #Advertising #Internship #Interns #summermonday

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  • The BrandLab reposted this

    View profile for Kelli Williams, graphic

    The BrandLab CEO | Keynote Speaker | Board Director | Change Maker | Community Investor | Personal Branding Enthusiast

    Today is a big day as we continue to celebrate the 15th anniversary at The BrandLab! Today we had an anniversary announcement + beautifully hand lettered version of our poem displayed on page 9 in the Minneapolis/St. Paul Business Journal (MSPBJ)! Thank you Whitney-Lehr Koening for the amazing opportunity and Leah Meilander for your amazing creativity! #15years #anniversary #changingthefaceandvoice

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  • View organization page for The BrandLab, graphic

    7,341 followers

    Celebrate Our 15th Anniversary at The 2024 Ignite Gala! 🎉 We’re inviting you to be a part of our milestone celebration by sponsoring our gala or donating items for our live and silent auctions. By sponsoring our gala, you and your team can celebrate with us and be part of this milestone event. Donating auction items will directly support our programming and empower our mission. 🌟 Sponsorship Benefits: -Celebrate with your team at our anniversary event -Showcase your commitment to our cause -Enjoy exclusive event perks and recognition 🎁 Donation Perks: -Contribute to our silent and live auctions -Support life-changing programs -Make a lasting impact in our community Join us for this special evening and help us continue to make a difference. For more details on how to become a sponsor or donate auction items, contact Michael Wurth (MNM), mwurth@thebrandlab.org. Learn more about the event by navigating to our Ignite website listed in the comments. Thank you for considering your support! Together, we can ignite change. 🔥✨ #IgniteGala2024 #15YearsStrong #SupportOurMission #AuctionForACause #TBL #TheBrandLab #Marketing #Advertising #DEIB #Gala #Event #Anniversary

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  • The BrandLab reposted this

    View profile for Kelli Williams, graphic

    The BrandLab CEO | Keynote Speaker | Board Director | Change Maker | Community Investor | Personal Branding Enthusiast

    𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: What will you be doing on September 26th? Please say you will be attending The BrandLab’s Ignite Gala! I am excited to invite you to an unforgettable evening as we celebrate 15 years of our radical mission to change the face and voice of the marketing and advertising profession. 📅 Date: Thursday, September 26th 📍 Location: Heritage Center of Brooklyn Center 🕒 Time: 5:00-10:00 p.m. Come and be part of a night filled with inspiration, celebration, and impact. Let's honor our journey and ignite the future together! Why Attend? ✨ Celebrate our 15-year milestone ✨ Connect with passionate change-makers ✨ Enjoy amazing entertainment, food, and drinks ✨ Support our mission and future impact {2023 recap by my 13 year old daughter!} 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗹𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 - 𝗿𝗲𝘀𝗲𝗿𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁 𝗻𝗼𝘄 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝘂𝘀 𝗳𝗼𝗿 𝗮 𝗻𝗶𝗴𝗵𝘁 𝘁𝗼 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿! #IgniteGala #Celebrate15Years #ChangingTheFaceAndVoice #InspiringTheFuture

  • View organization page for The BrandLab, graphic

    7,341 followers

    Congratulations Emely Cruz! We are so proud of you. Good luck on your role. We can’t wait see all the amazing things you’ll accomplish! 🎉

    View organization page for Fresco Marketing , graphic

    459 followers

    We're excited to welcome her to the Fresco team. She is proudly from Honduras and is ready to bring some serious creativity to our projects. When she isn't busy crafting stellar campaigns, you'll find her watching her favorite TV show, 'Modern Family,' or getting creative with her crochet projects. Fun fact: Emely has an unusual talent for swimming and a quirky collection of lip glosses! She can't resist a good breakfast and loves overplaying songs she likes. Plus, she has a soft spot for Rauw Alejandro. Give Emely a warm welcome and drop a '👋' in the comments! #WelcomeToFresco #befresco #TeamFresco

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  • View organization page for The BrandLab, graphic

    7,341 followers

    Fellow community partners, high school educators, and interested organizations! A friendly reminder that our SPARK Classroom registration is open for Fall 2024! Our first info session will be on July 24th from 1-2pm CST! 🍂✨   We've revamped our curriculum with engaging marketing and advertising workshops, designed to introduce students of color to the profession. Did we mention it's FREE? 🙌   What to expect: 📚 New modules like Why Representation Matters, Branding and Marketing, and Career Pathways in Marketing and Advertising 🤝 Industry volunteers facilitating hands-on, interactive sessions   Ready to register or want to learn more? Contact Abby Wenzel or use links in the comments below for more information!   #TBL #TheBrandLab #SPARK #SPARKClassroom #Workshop #learning #Highschool #Marketing #Advertising

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  • View organization page for The BrandLab, graphic

    7,341 followers

    Mark your calendars for September 26th and join us at the 2024 Ignite Gala as we celebrate 15 incredible years! 🎊 🥂 This year's gala promises an evening to remember, celebrating the youth we've served across the Midwest and raising essential funds for The BrandLab's programming. ✨ What's in store: -15th Anniversary Panel -Alumni Fireside Chat -Live and silent auctions -Live music, dancing, dinner, and much more!! Reflect on our transformation and renewal journey, and let's commit to positive change in the profession together. 💚 Secure your ticket today using the link in the comments! Early bird tickets sales end 8/16! 🎟️ #Ignite2024 #TheBrandLab #CelebrateYouth #DriveChange #15thAnniversary #TBL #Marketing #Advertising #Gala

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  • View organization page for The BrandLab, graphic

    7,341 followers

    🌞 2nd Summer Monday Highlights! 🌞   We had an inspiring and insightful session with Michelle Lawless from Media Minefield, who shared her expertise on the role of AI in marketing and advertising. Her talk opened our eyes to the incredible potential and transformative power of AI in our industry. 🚀   Our interns also had a productive day, meeting with their coaches for an internship check-in. These sessions are crucial for their growth and development, ensuring they are on track and making the most of their time with us. 💼✨   Thank you, Michelle, for your invaluable insights, and kudos to our interns for their dedication and enthusiasm! 🌟   #SummerMondays #AIinMarketing #MediaMinefield #InternshipLife #TheBrandLab #TBL

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