The Juice

What's the sort of content that makes you feel alive? Today, The Juice is launching our newest feature, Topic Pages 🧃 We don't want our Sales & Marketing pros sifting through noisy content any longer. Topic Pages give you unlimited access to resources from industry-leading brands and creators that are personalized for your role and experience. And we can guarantee it'll make you feel something 💯 Follow the Most Popular Topic Pages for Marketers 🧃 Content Strategy: https://lnkd.in/gqBEpkpW Growth Marketing: https://lnkd.in/giZCzr8s  Social Media Marketing: https://lnkd.in/gYWcN_qp Follow the Most Popular Topic Pages for Sales Professionals 🧃 Prospecting: https://lnkd.in/gK7E-rm8 Sales Template: https://lnkd.in/g26s5cpk  Cold Email: https://lnkd.in/gFHRWaCz Start Juicing the brands that are making our hearts sing 💚 Brave Software, Agorapulse, MarketMuse, Responsive, Hotjar, Aprimo, Compose.ly, Goldcast, Bynder, Jebbit, Tourial, Trava, Crimson Park Digital, Influitive, Keap, CoHost, Narvar #b2bcontent #marketing #sales #contentmarketing

Holiday chaos or customer connection? Data can decide. Patrick Reynolds of BlueConic, joins us on this Content Cocktail Hour episode, to see how first-party data turns Black Friday chaos into connections that last. Plus, Patrick reveals how AI is helping marketers ditch the busywork and focus on what really matters: creativity and strategy. We've got hot takes on... 🔥 How to create data-driven, personalized experiences that cut through the holiday noise 🔥 Why empathy matters in a world of data 🔥 How AI can unlock time for game-changing strategy and creativity Juice the full episode here 🧃 👇 https://lnkd.in/g5NfXrmQ

Think influencers are just ‘likes’ in your feed? Think bigger. On this episode of Content Cocktail Hour, Tanya Alain, VP of Marketing at Upfluence, explains how influencer marketing transforms brands from good to unforgettable. She breaks down the dos and don’ts—choosing voices that hit home with your audience and letting authenticity spark engagement. And the twist? How Upfluence does it and why AI is ready to shake up the whole game. Juice to learn: ✅ Key tactics to make influencer marketing work for you ✅ How authenticity builds brand trust ✅ The AI revolution in content and influencer marketing Start Juicing 🧃 https://lnkd.in/gkC3XXFU

AI: innovation or integrity—why not both? Join the AI Marketing Alliance’s AI Ethics in Marketing: Balancing Innovation and Integrity. This isn’t your typical AI talk—this is the summit for truth and tactics. Get ready for top insights from Daniel Hulme (WPP Chief AI Officer), Olivia Gambelin (Ethicist & CEO), and Kerry Sheehan (UK Government AI Policy Lead). They’ll tackle AI ethics, policy, and enterprise applications—no fluff, just practical insights you can use. Want to lead in AI and keep your integrity? Juice and register juice https://lnkd.in/gdRivKny #AI #Ethics #Innovation #AIinMarketing #ResponsibleAI

Why are more founders swapping full-time CMOs for fractional ones? 🤨 In this Content Cocktail Hour, fractional CMO and advisor Shannon (Sweeny) Curran shakes things up for early-stage founders 👀 Shannon breaks down the reasons for why fractional CMOs are becoming the growth secret in B2B. Get the goods on: ⚡ Why fractional CMOs are a founder’s best friend in scaling fast 🎯 Budget-friendly strategies for real impact, from storytelling to smart spend 🪄 The magic of founder storytelling as a brand accelerator People, these aren’t just theories—they’re hard-hitting strategies any founder can run with. For B2B companies looking to make smart moves and get scrappy with growth, this episode is for you to Juice on 🧃 https://bit.ly/40qUDQr

From engineering bones to building brands. This episode of The Content Cocktail Hour features powerhouse Elaine Zelby—CRO, co-founder of Tofu and a true master of growth 💪 Elaine reveals her pivot from biomechanics to B2B marketing and how her top-of-funnel platform is shaking up how companies drive growth. She hits hard on: ✅ Why tool overload and siloed workflows drag teams down ✅ How AI can rebundle and streamline lean marketing ✅ The real role of content as the heartbeat of every stage in the funnel Juice the deets on scaling smarter, not harder—this one’s packed with strategy from start to finish 🧃 https://lnkd.in/e2ceiVeP

👻 Is Ghostwriting a Trick or Treat? 🎃 The lines are blurring between transparency and strategy in content marketing—especially when it comes to ghostwriting. Does it help brands maintain a clear voice, or is it a shortcut that compromises authenticity? Join Jonathan, David J Ebner 🥸, Bridget Poetker 👽, and Kate Gahimer as they dive into the pros, cons, and future of ghostwriting in content marketing. Whether you're a fan or a skeptic, this discussion will shed light on how ghostwriting can shape a brand’s influence. 🔗 Read more and join the conversation: Is Ghostwriting a Trick or Treat? https://lnkd.in/gQYK5rWG #ContentMarketing #Ghostwriting #TheJuice #ContentStrategy #MarketingTrends

Surely this isn't news to you, but AI is in fact shaking up the sales game. In this episode of The Content Cocktail Hour, Alina Karnaukh, Head of Marketing at AISDR, shows us how AI-powered SDRs are transforming outreach. Juice and learn more on: 🧃 Streamline sales outreach and save time with AI 🧃 Perfect the balance between human SDR personalization and AI automation 🧃 Experiment and scale your marketing strategies with AI at the helm Listen to the full episode and discover how AiSDR is leading the charge in AI-driven sales and marketing 💯 🎧 https://lnkd.in/gazp2qvy

New year, same challenge for eCommerce brands—cutting through the holiday noise. Want to know the secret to standing out in 2025? Human connection. Join us on Tuesday, October 29 at noon (ET) as The Juice teams up with Pamela Erlichman (Chief Evangelist, Jebbit) and Bill Aicher (CEO, Growth Spark) for “Making eCommerce More Human.” We’ll break down: 🧃 Cutting Through the Noise: Create content that builds lasting relationships. 🧃 Power of Personalization: Drive loyalty with truly personalized experiences. 🧃 Focus on Data That Matters: Target every interaction with precision. Plus, a LIVE Q&A to help you level up your 2025 strategy. Can't make it live? Register to get the replay and deck. https://lnkd.in/gcsitCJ8 Let’s make eCommerce human. #eCommerce #Personalization

Want to turn your content into a funnel-driving machine? Last week, we sat down with Christie Horsman, VP of Marketing at Thinkific, and we dove into how customer education can supercharge your funnel. Juice and learn: 🧃 How customer education influences every stage of your funnel 🎯 🧃 The power of repurposing long-form content to work harder for you 💡 🧃 Why quality trumps quantity in content creation every time 🔝 Plus, we explore how Thinkific uses courses to build killer brand content. Start Juicing 🧃 https://lnkd.in/gAefENBy #MarketingStrategy #ContentCreation #CustomerEducation #GrowthHacks