Path to Purchase Institute

The Path to Purchase Institute's LIVE event is soon upon us. Attendees will have the opportunity to choose from dozens of informative sessions, including this discussion on loyalty programs. Our very own Lori Pugh will sit down with Brandmovers' Chris Galloway, Hector Fernando Pages, and Oliver Mitchell to share real-world examples where consolidating customer value delivery produced real results. #loyaltymarketing #P2PILIVE #personalization Learn more at p2piliveexpo.com

Exciting news: Jordan Berke, CEO of TOMORROW, will be moderating a panel at Path to Purchase Institute Live & Expo, the largest retail media conference of the year! The event runs from November 12-14, with Jordan’s session scheduled for the 14th at 10:15 AM, diving into Consumer Engagement in the Digital Age. Join Jordan Berke, Derek Correia - ReserveBar, Mike Boswell - Breakthru Beverage Group, and Katie Quinn - DoorDash as they explore how brands, retailers, and platforms are adapting to evolving consumer expectations, especially in the rapidly shifting BevAlc category. This session will unveil compelling trends and discuss the pivotal role of digital media in driving it all: ✨ Gen Z is reshaping BevAlc norms — They are moving away from drinking as a social must and often bring just a can or two for themselves, pushing BevAlc companies to evolve their offerings. 🚀 On-demand consumption continued to preveil — Driven by last-minute plans and intimate gatherings, brands must adapt their strategies to capture these spontaneous consumer moments. 💡 Innovation is key — Brands that co-create and experiment with new consumption occasions gain an edge by setting and shaping the trends. Join us at Path to Purchase Institute and tune in for a thought-provoking discussion that will move the needle on how BevAlc categories approach consumer engagement in the digital age, where product innovation fits in, and the pivotal role of digital media in driving it all!

Let's take out our crystal balls and see what the future of retail media has in store. (𝘚𝘦𝘦 𝘸𝘩𝘢𝘵 𝘐 𝘥𝘪𝘥 𝘵𝘩𝘦𝘳𝘦?) On Nov. 14 P2PI's own Jacqueline Barba will moderate a lively discussion featuring The 98 co-founder Lynda Clarizio and Mirakl's head of sales Mark Schwartz. They'll explore the latest trends shaping retail media and how brands and retailers can maneuver a rapidly evolving retail media landscape and keep ahead of the competition. Learn more at p2piliveexpo.com #retailmedia #P2PILIVE #commercemarketing

Keen Decision Systems is sponsoring Path to Purchase Institute's Live & Expo November 12-13. Bradley Keefer, Keen's CRO, will be leading the "How to Use Marketing to Scale a Challenger Brand in a New Category" panel discussion with the leaders from poppi, Athletic Brewing Co. and Wpromote on Tuesday, November 13th. Learn more about the event here:➡ https://bit.ly/4fa22If #marketingmix #CPGmarketing #CMO #retail #ecommerce

If you didn't catch the webinar last week, guess what?! You have another chance to hear me speak!😅 Next week, I’ll be at Path to Purchase Institute's P2Pi LIVE in Schaumburg, and this time, I’m diving into "20 Lessons to Succeed in a Fragmented Retail Media Ecosystem." If you’re in retail media and feeling the challenge of keeping up with the continuously changing landscape, I think you’ll find these insights useful. Find me on Wednesday, November 13, at 3:45 PM (CST) in the Utopia CD ballroom—I’ll be sharing what SMG x Threefold has learned from 15+ years of building and managing retail media networks. No fluff, just honest lessons on what works (and what doesn’t!). And #P2Pi LIVE is always packed with great people in commerce marketing, so if you’re going to be there, let’s connect! Drop me a message, or come say hi! #RetailMedia #commercemedia #advertising

Driving Real-Time Brand Impact – Proximo Spirits, InMarket & Five Eighty are taking the stage at #P2PILIVE! WHEN: Nov. 14, 2024 WHO: Mitch Cristol, David L., Tommy Shaw & Max Leonesio WHAT: The group will discuss how the relationship between data-driven #commerce, always-on brand experiences & real-time reach unifies the consumer journey to maximize growth & drive share across an entire brand portfolio. WHERE: Renaissance Schaumburg Convention Center Hotel, IL Save time & $$ by registering before Nov. 9: https://lnkd.in/gEUcNqYx

Thrilled to be partnering with Jenna Steele, MBA at P2Pi Live this year to talk about closed-loop measurement beyond retail media.

We're headed to Schaumburg, Illinois for P2PLive! Join Snipp's Christopher Cubba and Brendon Lemon on November 13 from 10:00 to 10:30 AM for an engaging session that blends humor with actionable strategies to combat the decline of traditional brand loyalty. "Laugh, Learn, and Lead" dives into the challenges brands face in an inflation-driven market, showing how to leverage data, consumer insights, and innovative marketing to foster meaningful connections. This session will equip you with the tools to build value and loyalty in a rapidly changing consumer landscape. Take advantage of this opportunity to learn from our promotions, data, and loyalty experts! 👉 https://bit.ly/40mZbHl #P2PILive #ShopperMarketing #CPG

Our flagship event, #P2PILIVE, is a smidge over a week away. The agenda is packed with insightful sessions, including this one featuring Danielle Murray from Stanley Black & Decker, Inc. and Esteban Gamboa from Stackline, who'll discuss how the right mix of intelligence, partners and processes can help brands reach their target audiences. #ecommerce #digitalmarketing Learn more at p2piliveexpo.com

I’m excited to join an incredible panel at Path to Purchase Institute's Live Expo on November 13th with Andrew Katz from Athletic Brewing Co., Andy Judd from poppi and Bradley Keefer from Keen Decision Systems. We’ll dive into the unique challenges of scaling in highly competitive categories—covering everything from strategic marketing investments to balancing short-term objectives with building long-term brand love. If you're looking to see how challenger brands are breaking through, this session is for you!