Ticket to Biotech

We decided to announce this early in hopes of first-mover advantage in the calendar competition for #JPM25 ... T2B is partnering with FleishmanHillard’s Health & Life Science Team for our second annual T2Bmeet @ JPM, at their office right near Union Square. It’s hard to overstate how big of a step up this is from last year, which was our very first in-person event (IYKYK)! Thank you, Heather Pierce, Mary Ellen Green, Kristin Kryway Hollins, Marc Longpre, and the FH team for making this possible! Like all our meetups, this will be a casual space for biopharma communicators to be among your people. Whether you identify as corp affairs, corp comms, IR, PR, media relations, or anything in between, you're invited. Local Bay Area industry comms folks should come, too. Contribute as you wish — half of all proceeds will go to Life Science Cares, which is doing phenomenal work harnessing industry resources to fight poverty. Life Science Cares Boston Life Science Cares Bay Area 🎟️ Details + RSVP: https://lu.ma/JPM2025

Beyond our #JPM25 reception, we're also hosting something a little different: 🧘 Get some Zen Before JPM at a private yoga class and small-group mixer for biopharma communicators on Sunday, January 12th. 🪷 We’ve rented out a studio near downtown SF, and the session will be led by Nirel Salazar (Rillera), a local biotech scientist who’s a certified yoga instructor. 🎟️ Reserve your spot: https://lu.ma/zenb4jpm

Check out this webinar next week featuring T2B Media Minds Roundtable member Ellen Murphy. Open to HBA members ($10) and nonmembers ($20) alike, regardless if you're a biopharma communicator in your day job.

When we talk about leading others, we don't only mean direct reports. As communicators, that often means managing colleagues who we don't actually "manage" on paper. We manage up, down, and sideways our functional counterparts, internal partners, clients, and leadership teams, to name a few. In week 4 of our Corporate Advisor Series, executive coach Carly Goldsmith, PCC asked us to consider the ways that we inadvertently diminish our own power by holding onto things -- both tasks and also in the metaphorical sense -- that we may not need to.

“Just a few years ago, institutions of all kinds — from multinational corporations to centuries-old universities — were routinely weighing in on the social justice debates of the day. Now, the calculus is changing.” - excerpt from a recent edition of Axios Communicators. But when there is a direct tie-in to the business, we need to be prepared to engage and educate, according to guidance shared at one of the Fierce Biotech Summit PR/Comms panels yesterday.

It's the last day of the month (and of Q3!), so T2B Monthly is out! In this edition: 📸 T2B Programming Snapshot (also available on the T2B website homepage) 🎉 Big Reveal! T2Bmeet @ JPM 2025 🌪️ Taking the Northeast by Storm 🔍 Next Week: Policy, Politics, and Public Perception 🍓 Level 2 of 5 to AGI 📰 Collaborative Reporting Opps ✍️ Science + Poetry = ? 📣 Seeking Volunteer Cohort Leads 👀 Seen on Social To access: 📬 Check your email inbox -- all T2B members are subscribed, so if you're not getting our emails, please contact us.

Jonah Comstock, of pharmaphorum, says the best PR people focus on relationship-building. With varied industry coverage opportunities spanning video, podcast, company-sponsored reporting trips, and everything in between, being knowledgeable about Jonah's approach is essential. We've got you covered with the September edition of Biopharma Beats Bulletin, our monthly media Q&A -- now available in T2B Slack!

Wow, what a week! We hosted our first T2Bmeet @ NY — huge thanks to the Real Chemistry team for their thoughtfulness and care to ensure our inaugural event in the Big Apple was super special. Then, we held our second T2Bmeet @ Boston at Third Rock Ventures’s home base in the Fenway, with support from Ten Bridge Communications. With 50+ biopharma communicators, we had an even bigger crowd than our first Beantown event this summer! At both meetups, we partnered with Life Science Cares Boston to assemble food bags for Henry Street Settlement and CASPAR. Integrating these give-back opportunities whenever possible is core to the T2B ethos. And tomorrow, T2B founder Lynnea Olivarez is headed to the PR & Comms Track at the Fierce Life Sciences Events Biotech Summit, which we’re proud to support. Will we see you there?

👀 We're planning something BIG with the FleishmanHillard Health & Life Science Team at our home base in San Francisco ... Find out what it is in the September edition of T2B Monthly, coming to your inbox on Monday.

The final session in our AI Open Forum mini-series this month is TOMORROW! We'll share tips and tricks for using AI tools like ChatGPT to do media prep and FAQs. Don't miss it! 🗓️ Friday, September 27th 🕧 12:30-1 p.m. ET / 9:30-10 a.m. PT 📍Zoom 🎟️ RSVP: https://lu.ma/b8l1t3lw