Tonal

Tonal CEO Darren MacDonald sat down with Tonal Coach Kendall Wood for an in-depth discussion of what brought him to Tonal, his vision for the future, and more. Key Takeaways: 🌟 The product market fit for Tonal is unlike anything else. 🏋️ We're leveling up to improve the experience in ways that really matter to our member community. 💡 Innovation doesn't stop. Tonal is continuing to innovate on new modalities, ways of working out, accessories, and software experiences. Watch the full video on YouTube, and be sure to subscribe for more Tonal content. https://lnkd.in/gmCqrN63

"I've worked as the director of fitness videos for nearly a decade and have tried out hundreds of workout classes and programs. The programming on Tonal is top-notch." PS Fitness & Wellness Video Director Genevieve Farrell shares why Tonal 2 is the best at-home fitness machine: 👏 Ease of use: "I didn't have any moments of throwing up my hands and saying, 'I just can't even' — an expression I have had countless times while setting up kids' car seats." 📷 Visual coaching cues: "This is so helpful to improve my form as a I build strength after having my second child." ⏰ Time savings: "As a mom of young children, getting to the gym can be challenging. That extra 15 minutes to drive and park can be the dealbreaker when I want to squeeze in a workout." Read the full article here: https://lnkd.in/gnd6NUAr

The magic is real, from loading weight at the tap of a button, to science-backed programming, to being a part of our amazing member community. Members traveled from as far as Alaska and Hawaii to check out our Tonal Training Lab pop-up in NYC, meet our coaches IRL, and try Tonal 2. Get a taste of that Tonal life for yourself. Book a class at TonalTrainingLab.com through Feb. 28 for an incredible workout experience.

We’re still buzzing from the excitement of launching Tonal 2 and our Tonal Training Lab in NYC. Here's a look back at our incredible launch event, where the reaction of people trying Tonal 2 for the first time did not disappoint. Huge shoutout to Jack Taylor who helped pull off the event, and Pranto Podder for the 📹. 🌟 Plus our team members who brought the event to life, and shared their passion for Tonal with attendees: Darren MacDonald, Joe Rodonis, Ashley Wilking, Farman Syed, Tim Landicho, Jonathan Shottan, Kendall Wood, Troy Taylor, Ackeem Emmons, Molly Ritterbeck, Meg Douglass, Alysa Frostdale, Kristina Centenari, Tanysha Renee Smith, and Christopher Hunt. Our Tonal Training Lab pop-up fitness boutique is open until February 28, grab your favorite workout buddies and book a class at TonalTrainingLab.com.

As a busy professional, you probably don't have a ton of time to dedicate to training. That's why Tonal 2's new features are game-changing, making your workouts efficient, effective, and something you actually look forward to doing. 💪 Troy Taylor, our VP of Performance Innovation, worked with our engineering and product teams to bring these features to life. "The new Tonal 2 features are a testament to teamwork and cross-functional collaboration. The Performance Innovation team and I worked in lockstep with our Engineering and Product teams from beginning to end—ideation and first proof-of-concept testing, to testing and launching the final product. It’s been incredibly rewarding to see the excitement everyone has for the new features!" #PowerProgress #Tonal2 #NewFeatures

What does it take to build a pop-up boutique fitness studio with the new Tonal 2? "The Tonal Training Lab (TTL) started as an idea and a white box, but with the collaboration of so many amazing partners we turned into the first of its kind in-person training type on Tonal," said Tonal Director of Retail, Heather Lucchese. 👀 This behind-the-scenes look at the Tonal Training Lab gives just a glimpse of the efforts of our Logistics & Field Ops, Retail, Performance & Innovation, Design, Marketing, and Talent teams. "In just four quick days, stands were loaded in, walls and graphics went up, and furniture was delivered. Just like that the TTL was born! Now we pass it over to our amazing Coaches who will be at the forefront creating unforgettable training experiences for our members," continued Heather. Members Week launches TODAY! We can't wait to see our members, and to meet new fitness enthusiasts who will experience Tonal for the first time. To learn more (or sign up for a class), visit https://lnkd.in/gbEZ87gY. 📹 Video by our very own Devon Calla Reese who has been capturing this huge moment for our team.

Live from New York, it's Tonal 2 in Times Square! We celebrated the next generation of powering progress this morning with Nasdaq. 🤝 🚀 It was incredible to see the culmination of our team's work on the big screen. Pictured are: Tonal VP of Business Technology and PMO Lindsay Smith, VP of Product Farman Syed, Coach Joe Rodonis, Chief Product & Content Officer Jonathan Shottan, CEO Darren MacDonald, VP of Marketing Meg Douglass, Coach Ashley Wilking and VP of Revenue Alysa Frostdale. Learn more about Tonal 2 here: https://lnkd.in/g9tzEtMX #PowerProgress

At Tonal, we're constantly innovating the fitness experience, and today, we're excited to announce that the next generation of Tonal is here: Meet Tonal 2. The smartest strength training system in the world just got even stronger. We're powering progress with some exciting new features: ☑️ Adaptive weight that now goes up to 250 pounds ☑️ A new modality called Aero that perfectly blends cardio and strength ☑️ Drop Sets to help you push your muscles to the limit ☑️ Built-in Smart View to deliver personal coaching cues ☑️ A sleek look you can't wait to show off ☑️ A smooth feel that makes lifting even more enjoyable Learn more at Tonal.com Can't wait to try it? Experience Tonal 2 for yourself at our Tonal Training Lab pop-up fitness boutique in NYC. Book your class at TonalTrainingLab.com. #PowerProgress #FutureofFitness #NewRelease

Next week, we're kicking off 2025 with Four Week Fast Track: Accelerate. 🏎️ What is Four-Week Fast Track (FWFT)? Tonal's massively popular workout series that puts our members on the fast track to achieve their goals. ⚡ Accelerate is our January Challenge program that will quick-start your journey to all-around improved fitness featuring two tracks: Level 1 and Level 2. "The programming for FWFT: Accelerate was strategically designed to give members a solid fitness foundation for the year ahead, no matter where they are in their fitness journey," said Tonal Fitness Programming Specialist Jenna Moore, MS, CSCS. 🎯 Whether you're new to lifting or an experienced weight lifter, the program created by our fitness experts emphasizes movement quality and goal-focused training. "Week after week we will build on the progress made, eventually leading up to some sweat-inducing, heart-pumping workouts. These workouts should leave members moving better, breathing easier, and feeling stronger than before." 💪 Tell us in the comments, what are your fitness goals for 2025?

2024 is coming to an end, and it's a good reminder to look back and celebrate our community's wins. We crunched the numbers for our Year in Review. Our members made HUGE progress on their health and longevity goals, lifting a collective 69 BILLION pounds in 2024! 💪 Here's to 2025, and continuing to #PowerProgress together!