Tonal’s Post

Introducing the new ATHLETE30®! ATHLETE30 is an innovative, athlete-inspired, interval based workout coming to health clubs and YMCAs this fall. Create excitement and stand out from the competition ... LET'S TRAIN! Learn all about ATHLETE30 on our upcoming webcast this Friday, August 16 at 9:30 am ET. During this 45-minute webcast, Cathy Spencer - Browning, our VP of Training & Programming, will cover how and why ATHLETE30 can transform your schedule and your group fitness population, meeting the needs of athletes training off the field, and movers who are ready to get in the game! Webcast topics will include: 1. ATHLETE30's program design and philosophy 2. Inspiration and integration of the Institute of Motion's 4Q™ Model 3. The importance of athlete-specific training 4. Equipment needs, room setup, and training specifics 5. How to get started and next steps Learn more about ATHLETE30 and register for the webcast at: https://lnkd.in/esaegvMh

In the dynamic world of commercial gyms, member retention is key. Keeping members engaged and coming back requires a multifaceted approach. Investing in state-of-the-art equipment and creating a community-focused environment can make a huge difference. Personalized fitness programs, regular member feedback, and hosting community events are just a few strategies that can boost retention. What innovative strategies have you seen gyms implement to keep members engaged and loyal?

It's so disheartening when you've poured your heart and soul into designing your program but your clients aren't tapping into what's available to them. If they don't show up, you can't help them...and you know how far they could go if only they did. But just like your unused gym membership, there's a few reasons why your clients are ghosting...and no, it's not 'cos they hate you! They might have: Had unrealistic expectations Struggled to do it alone Found it irrelevant to their situation Felt lost, overwhelmed or unsure how to do it for themselves Or maybe life just got in the way But when you follow my REFER Method we can design a program that is carefully tailored to the needs of your clients, one that empowers them to be self led, to take ownership and to stay the course! If you're ready to design a program as bingeworthy as Bridgerton, pop the name of your fave TV show below and I'll ping over the link to my brand new quiz, which will provide you with customised recommendations for how to engagement boost your course, program or educational membership!

How your gym looks on the inside matters. It creates a visual representation of your brand and hoists a giant flag letting certain people know, "This place is exactly what I've been looking for", while turning off others. Think of the most vanilla, boring doctor's office, gym, retail store, etc that you've visited. If it doesn't make you want to take pictures and videos to share with the world, then what have they accomplished? Here's a recent clip on this topic with Kory Keefer @korykeefer, founder of Core24 @core24gym

Is your gym building relationships, or burning them? Short-term hype won’t keep clients coming back. It’s the gyms that foster resilience and community that thrive in the long run. - Gyms focused on competition only create pressure and burnout. - Pushing clients too hard without guidance leads to injuries and cancellations. - Building connection and open communication builds lasting trust. - Tracking personal progress through data delivers results that last. Boutique gyms and personal trainers already know this: people stay where they feel supported. Are you running your gym for today’s sales, or tomorrow’s loyal members? #PulseFitMarketing #FitnessBusiness #GymOwnerTips #ClientRetention

One of the panels I'll be moderating at AusFitness in Sydney is on Elevating Your Group Fitness Experience. Creating successful group fitness business models can be a tough gig, and finding the right people to drive your model can be even tougher. It’s fair to say recruitment and group fitness management are not what they were five to ten years ago. To truly understand the business model, you need to be hands-on every day. I was asked to participate in the new report from Les Mills International, which focuses on nurturing the next generation of rockstar instructors and where to find them. We already know they’re in our clubs and classes, and we know they’re on a variety of social media platforms, talking about their lifestyle, they advocate for better health, we provide consumers that opportunity. As an industry, we need to identify, approach, and mentor them. We need to adapt to change, think smart about our programming, and not let ego or a "I can do it better" attitude stand in the way of success. That attitude can also become a very expensive exercise. One program, one rockstar trainer can bring a whole new audience to your business—and once they're in the door, the upsell begins. You can download the report at https://lnkd.in/geP-Ps2r. Grab your ticket to the show Register now & save $50 https://bit.ly/4d2uBq0 11-12 October, ICC Sydney Co-located with AusFitness Expo 11-13 October. Jo Bryce Ian Jensen-Muir Mark Duffee Jessie de Vries Nicole Grainger Darren Wrigley (Daz) Hylton Drake Ryan Hogan Helen Stamatiou Nigel Benton James Infantino Tahlia Day Andrew Ng Sam Merza Analee Gale Sam Winter Daniel Pollard Alissa To'omata Shaun Krenz Glen Taylor Adam White #groupfitness #leadtheway #GenZ #openyourminds #experience #business

One thing I’ve learned from interacting with fellow gym owners is that for the most part all of us face similar challenges. Here are just a few: - Unresponsive landlords when something in the facility needs fixing - Noise complaints from neighbors about music or dropping weights - Frequent membership holds and cancellations - Difficulty finding coaches available for early mornings and weekends Does any of it sound familiar? I’ve experienced my fair share of these struggles, and I know many of you have too. But here’s the silver lining: we’re not alone. Gym owners worldwide—and likely in your own community—are dealing with the same obstacles. This is why connecting with other gym owners is so important. Sharing ideas, solutions, and lessons learned can save time, energy, and resources while providing invaluable support. Together, we’re all working toward the same mission: helping people lead healthier, fitter, and happier lives. Let’s lean on each other’s strengths and wisdom to grow and thrive—not just as individual businesses, but as a collective. If you need help if getting connected, message me and I'll help you get started. #GymOwner #FitnessIndustry #SmallBusinessSupport #CommunityOverCompetition #FitnessEntrepreneur #GymLife

Would you do this for your clients? On the weekend I attended the Christmas function hosted by Vision PT-Penrith, the gym I go to 5 or 6 days a week. It was barefoot bowls (outdoor) at Penrith Bowling & Recreation Club. There was probably 20 clients there plus some partners. There was ample finger foods provided along with plenty of finger food and beverages. Not only was it a fun event, it was great to see people in non-gym gear, meet their partners and just "shoot the breeze", I was amazed/surprised everything was covered by Vision PT-Penrith. I had gone along expecting to pay for my food and drinks and something towards the cost of the activity. After all it was my gym (a more personal service gym not a 24-hour behemoth), so not a large business. Adding this to my overall experience since I joined in late June, certainly built on my intention to remain client. The owner, Chris Gross, and his team of trainers, take time to get to know us, our goals and things which may be going on in our personal lives that may impact our training. They care! Everyone (trainers and clients) greets you by name and say "good-bye" as we come and go. A group of us (everyone is welcome) go for coffee & a bit to eat (don't tell the trainers about the raisin toast) after our Saturday morning session. Each month they run a seminar about all sorts of topic, not just on fitness and eating, but on things related to mind, body and soul. The Vision PT-Penrith team have built a true community. Sure it may be small but in today's world your customers are looking for a "sense of community". Such communities can have a massive impact on the success of the business. They create very loyal customers because it is no longer just about the product or the service. Are you building a sense of community with your customers/clients? Please share ideas, and what has and has not worked.

Would you do this for your clients? On the weekend I attended the Christmas function hosted by Vision PT-Penrith, the gym I go to 5 or 6 days a week. It was barefoot bowls (outdoor) at Penrith Bowling & Recreation Club. There was probably 20 clients there plus some partners. There was ample finger foods provided along with plenty of finger food and beverages. Not only was it a fun event, it was great to see people in non-gym gear, meet their partners and just "shoot the breeze", I was amazed/surprised everything was covered by Vision PT-Penrith. I had gone along expecting to pay for my food and drinks and something towards the cost of the activity. After all it was my gym (a more personal service gym not a 24-hour behemoth), so not a large business. Adding this to my overall experience since I joined in late June, certainly built on my intention to remain client. The owner, Chris Gross, and his team of trainers, take time to get to know us, our goals and things which may be going on in our personal lives that may impact our training. They care! Everyone (trainers and clients) greets you by name and say "good-bye" as we come and go. A group of us (everyone is welcome) go for coffee & a bit to eat (don't tell the trainers about the raisin toast) after our Saturday morning session. Each month they run a seminar about all sorts of topic, not just on fitness and eating, but on things related to mind, body and soul. The Vision PT-Penrith team have built a true community. Sure it may be small but in today's world your customers are looking for a "sense of community". Such communities can have a massive impact on the success of the business. They create very loyal customers because it is no longer just about the product or the service. Are you building a sense of community with your customers/clients? Please share ideas, and what has and has not worked.

The biggest mistake I see fitness professionals make? Trying to be everything to everyone. Here's the science-backed alternative. Just as specificity drives adaptation in training, specificity drives success in business. One gym owner I interviewed doubled his revenue after narrowing his focus to powerlifting-specific programming - contrary to the common belief that more services equal more revenue. Key lessons from successful specialists: *Master one specific service *Build systems around that specialty *Let your reputation grow organically Want to learn how to find your specialty? Read more here: https://lnkd.in/gxP5_jUa"