Trailblazing Sports Group

Tonight's #trailblazingtuesday is all about celebrating. Celebrating the new WNBA Portland team. Celebrating the Women's Sports Foundation's 50 years of impact. Celebrating all my friends who were honored as @ SBJ Game Changers this past week. AND celebrating that Trailblazing Sports Group is turning 3 this October. So much to celebrate in the world of women's sports, and so Trailblazing Sports Group, along Sports Innovation Lab's The Women's Sports Club, our WSC Powered By Partners, and our event partners are turning the Women's Sports Club into CLUB WOMEN'S SPORTS for one night only during Advertising Week. We will be joined by our Trailblazing Marketplace partners at X featuring Margaret (Midge) Purce and Alexis Ohanian Sr. discussing their new NWSL series everyone will be watching this month: The Offseason FC 🔥⚽️https://lnkd.in/gRUamHcM DM me to discuss partnership opportunities! If your a supporter of women's sports and are committed to increasing marketing, media, and sponsorship investment in storytelling, athletes, media companies, teams, and leagues, your invited! See the link 👇 for more details & let's celebrate! 💥 https://lnkd.in/gWAyGEiu

Tonight's #trailblazingtuesday is a throwback to last week when I joined the legendary LA ballers Los Angeles Sparks Cam Brink, University of Southern California's JuJu Watkins, National Women's Soccer League (NWSL) commissioner and visionary, Jessica Berman, and the incredibly talented Julia Boorstin at the CNBC x Boardroom Game Plan conference. We spoke about the value of the women's sports fan, the business case for brands to invest more in sponsorship and women's sports media, and how female athletes are changing the game and are creating an "athlete era". Shout out to our Trailblazing Sports Group partners OneTeam Partners who are out front leading the athlete era on behalf of female athletes and player associations! Angela Ruggiero, you were missed on the panel, and we all appreciate the Women's Sports Club and the Sports Innovation Lab Fan Project & the ROI of Women's Sports reports that guide us all in this work we are doing. Check out the highlights from the inspiring day in the link below - it was one of those rare conferences where every panel was a must see! Kudos to the teams who pulled it off and thank you Alexa Pozniak for making the day so easy and enjoyable. With over 30 sponsorship and media women's sports opportunities to invest in - Trailblazing Sports Group is ready to help your brand/agency invest in the fastest growing space in sports! 🔥💥💰📈 https://lnkd.in/g4RSrRHD

What drives modern-day sports fans? The Female Quotient was thrilled to cover Game Plan, CNBC and Boardroom’s high-powered event with industry leaders, visionaries, and influencers to explore the intersection of business, sports, music, and entertainment. As Colie Edison, WNBA (Women's National Basketball Association), shared, "We’re seeing a confluence of positive momentum. We have generational talents and their followings that translates into viewership at the professional level. We’re elevating it from “women’s sports” to fans of sports who are tuning in to the WNBA. And we’re just getting started — the sky is the limit." Say it louder for the people in the back 📢 Sara Gotfredson, Trailblazing Sports Group

This is what trailblazing looks like. Tonight's #trailblazingtuesday celebrates the legacy of #13, and her accomplishments off the pitch in the fight for equal pay. 💥 In April of 2016 Alex Morgan was was one of the five national team players—alongside Hope Solo, Carli Lloyd, Megan Rapinoe and Becky Sauerbruun—who originally filed a wage discrimination lawsuit against the United States Soccer Federation (USSF). 💥 Alex was a active leader on the Players CBA Committee in 2017 and in 2021-22, and on May 18, 2022 (six years after the first filed suit) an historic CBA was signed between USSF and the USWNT and USMNT players. Under these agreements, U.S. Soccer became the first Federation in the world to equalize FIFA World Cup prize money awarded to the USWNT and the USMNT for participation in their respective World Cups. Equally as important, the new CBAs improve non-economic terms, including player health and safety and maternity benefits. 💥 In December of the same year, The Equal Pay for Team USA Act passed the House and Senate, requiring all athletes representing the United States in global competition to receive equal pay and benefits in their sport, regardless of gender. Credit was given to Morgan and the USWNT players for standing up for equal pay and paving the way for this legislation to be signed. Here's to you, Alex, for blazing trails and leaving a legacy that will inspire generations to come. 🥂

Tonight's #trailblazingtuesday is all about celebrating the summer, welcoming the fall, and cherishing the moments in between. As we gear up for a non-stop fall with WNBA Playoffs starting this month, the NWSL back in full swing post Olympics with gold medals in tow, and upset drama and 🇺🇲 domination at the US Open, I continue to feel grateful for the industry we are privileged to work in, the colleagues over the years who have become lifelong friends, and the experiences I get to share with my daughters. I loved spending Labor Day week and weekend watching both of our hometown Los Angeles Sparks & Angel City Football Club get W's with my little ballers even if they are reppin' NY LIBERTY shirts (Sabrina fans for life...Go Ducks!). Hope you all had a restful Labor Day weekend, and are ready to #trailblaze into the fall by supporting, investing, and watching women's sports!

There's only one word to describe the new NWSL CBA between the league and the Players. TRAILBLAZING. Tonight's #trailblazingtuesday celebrates the groundbreaking agreement and applauds the leaders from the league, and the NWSLPA, and the players who worked tirelessly for months to create a CBA that will shape the future success of the NWSL for years to come. One thing I have loved during this entrepreneurial journey of starting Trailblazing Sports Group has been learning different aspects of the sports ecosystem. When we started working with OneTeam Partners on women's sports partnerships for the NWSLPA, the WNBPA, and the USWNTPA, my knowledge of Player Unions was limited, but after a year, I am in awe of what these organizations do and how they change the game for the athletes we all love to watch. Congratulations to Jessica Berman & Meghann Burke and the collective group of NWSL Players on this trailblazing CBA! For a deeper dive on the CBA, check out our Trailblazing Marketplace partners The Athletic's coverage & Full Time with Meg Linehan podcast. https://lnkd.in/dRNR8Zaj https://lnkd.in/dUGrRYFv AND rep your NWSLPA merch here 👇 https://lnkd.in/dbNv6SuN Not sure there has ever been a better time than to #partnerwiththeplayers! #trailblazingcba #wesaidnow

Storytelling + Athletes + Media Exposure = Results. Now if we repeat this equation for NWSL, WNBA, Women's NCAA Hoops, Golf, Rowing, Tennis, Rugby, Lacrosse, Field Hockey, Track and Field, imagine how quickly we will stop talking about the ratings and focus on the achievements of these athletes. 🏆 Until then, tonight's #trailblazingtuesday focuses on the huge ratings for the women's Olympic events and reminds us all about a very simple playbook in sports - tell the stories, shine a light on the athletes, and provide the event the media coverage they deserve and the FANS WILL FOLLOW. 💥 Now let's all watch the USWNT ⚽️ take GOLD v Brazil on Saturday at 8am PT! 🥇 Trailblazing Sports Group #ifyoubuildit #trailblazingplaybook #goingforgold