Twisted Lily

We are thrilled to express our deepest gratitude to Jill Manoff, Editor-in-Chief of Glossy, for featuring Twisted Lily in the recent enlightening story about Pinterest's emerging role as a groundbreaking advertising platform. Pinterest has become a new frontier in advertising, offering unique and creative ways to connect with our audience. And thanks to Jill Manoff's insightful coverage, this pivotal shift in the advertising landscape has been brilliantly highlighted. “Pinterest is becoming a crucial platform for luxury brand promotion,” said Olya Bar, head of digital strategy and communications at Twisted Lily. The multi-brand e-commerce site sells luxury fragrances, including Byredo, with prices topping out at $3,000. “We’re seeing great engagement and a lot of interest in our products on the platform. So, going into 2024, it will be a huge part of the marketing strategy and the budget. We’re diving deep.” "For its part, Twisted Lily has been leveraging Pinterest as part of a plan to revamp its positioning since being acquired by fragrance distributor Europerfumes in March 2020 — it was formerly a physical retail store located in Brooklyn. On top of revamping its product curation, the company has launched a diversified marketing mix that also includes Google, Facebook and Instagram ads, as well as a new TikTok channel, PR, and substantial influencer and affiliate programs."  Thank you, Jill and Glossy, for spotlighting Twisted Lily in this significant narrative. Your support plays a crucial role in our journey, and we're excited to continue making waves in the industry! Elaine Keay Olya Bar Elaina Herpel Melanie Berra Amanda Murolo Felicia Tirone Kiersten Wittmann Peter Ocheret Europerfumes #glossy #pinterestmarketing #digitalmarketing #digitaltrends #fragranceindustry #trends2024

We’re all about that perfect date-night scent, but picking "The One"—whether it's your fragrance or your date—can be a challenge with so many choices. So, we’ve curated some top contenders that are swipe-right worthy! FUGAZZI Fragrances INITIO Parfums Privés Etat Libre d'Orange Montale Parfums

🌟 Exciting Announcement! 🌟 We’re thrilled to unveil our latest product page at Twisted Lily, featuring exclusive Virgo Season Fragrance Picks curated in collaboration with the fabulous @eliselovessmells! ♍️ As Virgo season is upon us, we’ve teamed up with Elise to bring you a selection of fragrances that perfectly capture the essence of this meticulous and thoughtful time of year. Together, we’ve handpicked scents that embody precision, elegance, and a touch of introspection—just like the Virgo spirit. 🌸 What’s in store? Curated Fragrance Picks: Elise shares their top choices that align with the Virgo vibe—refined, sophisticated, and deeply calming. Exclusive Insights: Discover why these fragrances resonate so well with Virgo energy and how they can enhance your personal space. 👉 Explore the Virgo Season Fragrance Picks and find your perfect scent for this introspective season at https://lnkd.in/emi4jkar Here’s to embracing Virgo season with elegance and grace! #VirgoSeason #FragrancePicks #InfluencerCollab #SeasonalScents #EleganceInEverySpritz

BAD MOOD SCENTS? Do you have a go-to fragrance for those days when you're feeling down, needing to calm your nerves, or just embracing an evening of melancholic reflection?   We’ve tapped into our customers’ feedback and discovered a few key ingredients that work wonders. Green tea, lavender, vanilla, and geosmin consistently come up in various conversations. Scents have an uncanny ability to lift our spirits and shift our emotions. So, we’ve curated our top picks to help you do just that. #Vanilla, with its warm, sweet scent, is like a cozy hug in a bottle. It’s comforting and a mood booster, triggering the release of endorphins, those natural feel-good chemicals that instantly lift your spirits and calm your mind. Montaleparfums Vanilla Cake smells exactly what it sounds like and is guaranteed to put a smile on your face. #GreenTea - the scent that brings instant calm to your mind and soul. It's refreshing, soothing, and effortlessly transitions from day to night without ever feeling too much. Hermetica Paris Bloomtea packs not one but two universally soothing ingredients—a precious White #Lavender, more feminine and delicate than its blue sister, and an aromatic and fresh green tea extract. #Geosmin - often dubbed a melancholic scent, captures the earthy, almost haunting aroma that rises after a fresh rain. Rooted in chemical compounds called terpenes, it's a fragrance that speaks to the soul, perfect for those who find a certain poetry in rainy days and the bittersweet embrace of gentle sadness. Etat Libre d'Orange Hermann is a cool, sheer, and woody blend that is unlike any other. Whoever compliments you will need to know which fragrance you’re wearing. #badmoodscents #twistedlily360 #perfume #digitalmarketing #montale #hermetica #etatlibredorange

We're pumped to introduce the Twisted Lily "I Smell Good" Atomizer—our first-ever portable fragrance accessory. Keep your favorite scent always within reach with this sleek, leak-proof, and ultra-durable design, complete with a velvet pouch. Whether you're jet-setting across the globe or just heading out for a night on the town, this atomizer is your perfect "Smell Good" companion. #smellgood #TLISmellGood #newlaunch #twistedlily https://lnkd.in/eymSX3RE

Lime green is stealing the spotlight, thanks to Charli XCX’s hot new album, “Brat.” What started as an iconic album cover has morphed into a full-blown lifestyle. Gen Z and millennials have dubbed it the season of the #brat, a trend marked by wild party vibes, cool-girl style, and lime green everything. While "brat" might bring back memories of middle school angst, brat summer is all about owning your imperfections and embracing the chaos. We've got the scents to match that attitude, and to unleash your inner brat! BYREDO BDK Parfums Vacation Inc. Goldfield & Banks Australia #bratsummer #digitalmarketing #ecommerce #twistedlily #perfumes

In the last two decades, fragrance has transformed from a special occasion accessory to an everyday essential. We now expect our scents to be functional and transition seamlessly from day to night, boosting our mood without overwhelming our cubicle neighbors. Check out our top picks to beat the heat, feel good, and easily freshen up for those after-work drinks. ESSENTIAL PARFUMS FUGAZZI Fragrances EAUSO VERT #officeattire #creativemarketing

Today marks the official kickoff of the 2024 Summer Olympics in Paris, and we're hyped for our countries to bring home the gold! The Olympics, a global athletic showdown since 1896, rotate locations every four years. This year, France is buzzing with excitement as athletes from around the world gear up for 32 sports and 329 events. The Olympics are the ultimate stage for sports, bringing together diverse cultures and sports fans from across the globe. While everyone has their favorite event, the shared feelings of patriotism, unity, and anticipation make the games truly special. With the world watching, let's celebrate with a scent of victory! 🏅🥂 Montale Paris Maison Margiela MATIERE PREMIERE Xerjoff Group S.p.A. Zoologist Perfumes https://lnkd.in/eCdYPQee

Introducing Vacation® - Your Ticket To An Endless Summer! Vacation® combines modern skincare science with a sensory experience designed to transport you to paradise and elevate your poolside lounges with the power of scent. Collaborating with Carlos Huber of ARQUISTE Parfumeur and Rodrigo Flores-Roux, Vacation® created "the world's best-selling sunscreen scent." The resulting fragrance in the Vacation Inc.® Eau de Toilette, Vacation® Candle, Shimmer Oil SPF30, and Classic Whip SPF30 is a summer teleportation device. It blends classic sunscreen notes of creamy coconut, ripe banana, pineapple, and orange blossom with poolside aromas of pool water, pool toy, and swimsuit lycra, capturing the essence of summer and treasured memories. #newlaunch #fragrance #nostalgiamarketing #ecommerce

Introducing the latest fragrance house in our curation. If there's one brand that's bound to grab your attention with its names and marketing, it's BORNTOSTANDOUT, a Korean fragrance house that's taken the perfume world by storm. With provocative and playful names like Dirty Rice, Fig Porn, and Indecent Cherry, this house is sure to pique your olfactory interest. Embracing a strong belief in not fitting in, the brand rebels against norms, hence the name: BORNTOSTANDOUT. The perfume bottles are a modern twist on Joseon white porcelain, with bold crimson-red letters that showcase the brand's rebellious spirit. #newlaunch #fragrance #twistedlily360 #borntostandout