Twisted Lily

We are thrilled to express our deepest gratitude to Jill Manoff, Editor-in-Chief of Glossy, for featuring Twisted Lily in the recent enlightening story about Pinterest's emerging role as a groundbreaking advertising platform. Pinterest has become a new frontier in advertising, offering unique and creative ways to connect with our audience. And thanks to Jill Manoff's insightful coverage, this pivotal shift in the advertising landscape has been brilliantly highlighted. “Pinterest is becoming a crucial platform for luxury brand promotion,” said Olya Bar, head of digital strategy and communications at Twisted Lily. The multi-brand e-commerce site sells luxury fragrances, including Byredo, with prices topping out at $3,000. “We’re seeing great engagement and a lot of interest in our products on the platform. So, going into 2024, it will be a huge part of the marketing strategy and the budget. We’re diving deep.” "For its part, Twisted Lily has been leveraging Pinterest as part of a plan to revamp its positioning since being acquired by fragrance distributor Europerfumes in March 2020 — it was formerly a physical retail store located in Brooklyn. On top of revamping its product curation, the company has launched a diversified marketing mix that also includes Google, Facebook and Instagram ads, as well as a new TikTok channel, PR, and substantial influencer and affiliate programs."  Thank you, Jill and Glossy, for spotlighting Twisted Lily in this significant narrative. Your support plays a crucial role in our journey, and we're excited to continue making waves in the industry! Elaine Keay Olya Bar Elaina Herpel Melanie Berra Amanda Murolo Felicia Tirone Kiersten Wittmann Peter Ocheret Europerfumes #glossy #pinterestmarketing #digitalmarketing #digitaltrends #fragranceindustry #trends2024

The holiday season is here, and so are our epic fragrance gift sets! Unbeatable value and exclusivity—these limited-edition sets that won’t stick around for long.    Treat your loved ones (or yourself 😉) to the best scents of the season. These sets are packed with holiday cheer and that perfect wow factor. Check out the full curation on twistedlily.com Maison Francis Kurkdjian Miniature Set Etat Libre d'Orange Ghost & People Set Parfums Juliette has a Gun Juliette + Not a Perfume Set #twistedlily360 #holidayshopping #holidaygiftsets #giftsets

Buckle up! Two rebellious forces in the world of fragrance, BORNTOSTANDOUT and FUGAZZI, are shaking things up. A secret rendezvous where desire runs wild and the night blurs reality. This fragrance captures that electric thrill, the magnetic pull of forbidden love. It opens with a bold, provocative warmth, leads into a sensual, untamed heart, and finishes with a seductive, lingering allure. It’s a scent for those who crave excitement, rebellion, and indulgence. Why settle for one when you can have double the fun? This scent opens with a creamy wave of milk, cut through by the brightness of grapefruit and mandarin. Smoky incense and spicy cumin add a touch of mystery. As it evolves, the rich, powdery iris takes center stage, softened by smooth suede and grounded by the earthy green of vetiver. Saffron brings a hint of spice, giving the fragrance a sensual, animalic undertone. In the dry-down, sweet vanilla and balsamic styrax wrap around warm ambroxan, musk, and moss, leaving a cozy yet seductive trail. It’s creamy, smoky, and deeply intimate—an unforgettable blend of comfort and allure. FUGAZZI Fragrances #twistedlily360

The bewitching hour has arrived! This week, we dared you to step into our Haunted House of Fragrance – a place wrapped in mystery, where every shadow held a hidden treasure. Did you take the plunge? Within the haunted walls lie four doors, each concealing a unique collection of scented potions that enchant and intoxicate your senses. From the dark allure of poisonous flowers to the wild essence of night creatures lurking in the shadows, forbidden fruits, and gothic romance, each day, a new door creaked open at midnight, revealing tantalizing aromas that beckon you closer. For those who dared to enter, a handpicked collection awaited – and one lucky order got a Mystery Fragrance surprise! 🎃 We’re all about a wicked Halloween twist. If you followed along, you got to join the thrill; if you didn't, you are at risk of being haunted by what you missed until next year... Goldfield & Banks Australia BDK Parfums AMOUAGE Montale Paris Parfums Juliette has a Gun Akro Fragrances by Olivier Cresp ROJA Jusbox Perfumes EAUSO VERT Xerjoff Group S.p.A. MATIERE PREMIERE Olya Bar Elaine Keay Melanie Berra

 YOU GOT PARTIES, WE GOT PERFUMES With Halloween just around the corner and a season full of parties—whether it’s laid-back family gatherings, wild nights with friends, or sleek corporate events—we've got the perfect perfumes to match every vibe and occasion. Ready to be the best-smelling guest? OFFICE PARTY = OF TRUE MINDS Liis FANCY DINNER = VANILLA POWDER MATIERE PREMIERE COSTUME PARTY = OUD STALLION Maison Crivelli CASUAL FRIDAY = OSMO Andrea Maack #marketing #ecommerce #holidayseason #twistedlily360 #emarketing

Hair is having a serious moment, and we’re here for it!    From scalp treatments to luxurious oils and now hair perfumes, the beauty world is stepping up with next-level formulas. All are packed with less alcohol and more nourishing oils, bringing shine, strength, and an irresistible scent to your daily routine.   These hair perfumes are our go-to for elevating your strands. And the price is just right for a little self-indulgence without the splurge. BDK Parfums Maison Francis Kurkdjian Parfums de Marly BYREDO #hairperfume #hairfragrance #twistedlily360 #latesttrends #trendwatch

Today is World Mental Health Day, a cause close to our hearts. Last year, we were touched by heartwarming stories from our customers about the connection between scent and mental health. Many shared how fragrances helped them heal, evoke beautiful memories, and find light during dark times of depression and pain. This year, we’ll be donating a portion of today’s proceeds to an organization of your choice—your voice matters! Our community is incredible and filled with kindness and support. We want to mobilize efforts and emphasize the importance of mental health awareness, which impacts countless lives and families every single day. Together, we can make a significant difference. Head over to our Instagram to cast your vote for the organization you'd like us to support. Let’s shop for a cause and create change together! #worldmentalhealthday #givingback #mentalhealth #emotion #fragrance

ON THAT NOTE: Let's chat about patchouli.   #Patchouli is an iconic ingredient with a rich history in perfumery. Originating from Southeast Asia, this aromatic leaf grows on a bush that is harvested three times a year. Once cut, the leaves are dried and distilled into a stunning amber-colored essential oil, renowned for its powerful, enveloping fragrance. With an earthy, woody, and musky scent, patchouli offers a uniquely intoxicating bouquet, used in a variety of fragrances. While it belongs to the mint family, its aroma diverges dramatically, placing it firmly in the woody fragrance category. Its sensual, rich character makes it a versatile companion, blending seamlessly with both bold and subtle scents. As a result, you’ll often find its musky notes gracing floral and fresh perfumes and colognes, awakening the senses and sparking curiosity. Here is a curation of patchouli centric fragrances you need to get your nose on. Maison Crivelli ESSENTIAL PARFUMS EAUSO VERT Escentric Molecules #onthatnote #blogseries #twistedlily360

The wait is over! Introducing one of the most anticipated launches of the year - Story of Your Life, the latest fragrance from Etat Libre d'Orange that hits like love, warmth, and the longing for the connection. The scent of fresh brioche, the feeling of skin against skin, and the embrace of someone you can't let go of. Head to our site for a full-page takeover and unlock the story, exclusively on Twisted Lily. Olivier Mariotti Etienne De Swardt Elaine Keay Olya Bar Felicia Tirone Caroline Vargas Melanie Berra https://shorturl.at/9Aeub

The love triangles, the characters, and the fragrances. We know it's not exactly high art, but the fashion is killer, the love triangles are messy, and the drama? Totally addictive. Google and Netflix even teamed up to let people shop the Emily’s fashion choices—proof that this show’s a cultural guilty pleasure. With part two of Season 4 dropping yesterday, we're bracing ourselves for the finale. No spoilers if you’re ahead of us! But until we get the answers we need, here's our take: the perfect fragrance to match each character's vibe. P.S. With Baccarat Rouge 540 making a cameo this season, we’re just relieved that in the real world, under the genius of Francis Kurkdjian, it didn’t end up heart-shaped. Jusbox Perfumes Parfums Juliette has a Gun MATIERE PREMIERE Maison Francis Kurkdjian BornToStan BTS Netflix Vogue https://lnkd.in/ggatvxxG