Twogether

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘁𝗮𝗸𝗲 𝘁𝗼 𝗯𝗲 𝗮 𝗕𝟮 𝗔𝘄𝗮𝗿𝗱 𝘄𝗶𝗻𝗻𝗲𝗿? Exceptional insight and creativity, extraordinary business growth, and exemplary results. That's why we're delighted to have won 4x B2 Awards! Including: 🥇𝗚𝗼𝗹𝗱, Account Based Marketing. A powerful new way forward, LSEG (London Stock Exchange Group) 🥇𝗚𝗼𝗹𝗱, Lead Generation: Large Enterprise The Safe Place, Hitachi Vantara 🥈𝗦𝗶𝗹𝘃𝗲𝗿, Demand Generation: Large Enterprise The Safe Place, Hitachi Vantara 🥉 𝗕𝗿𝗼𝗻𝘇𝗲, Agency Promotion The Tech Marketing Podcast, Twogether Huge congratulations to the talented teams involved in each campaign. To our clients, peers, and friends that made this possible, thank you! Stay tuned for more from the Masters of B2B Marketing Conference. Including Season 2 of The Masters of B2B Podcast... #B2BMarketing #AgencyLife #ANAB2 Association of National Advertisers

𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀: 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵? Discover the three core elements driving success in today’s competitive market: 𝗕𝗿𝗮𝗻𝗱, 𝗗𝗲𝗺𝗮𝗻𝗱, 𝗮𝗻𝗱 𝗔𝗕𝗠 Our latest insights will help you unlock these pillars to accelerate growth, entice new customers, and outperform competitors. Dive into "The Growth Trifecta" to explore best-in-class examples. ✨https://lnkd.in/emtPCQte #GrowthTrifecta #DemandGeneration #B2BMarketing

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗖𝗙𝗢 𝗼𝗻 𝗯𝗼𝗮𝗿𝗱 𝘄𝗶𝘁𝗵 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁? You’re not alone. In B2B, creative impact isn’t always easy to quantify – but it’s essential. Especially amongst a creativity crisis where 77% of ads generate no sales at all. But fear not! Jump into this blog to discover actionable insights on how to translate creative value into language your CFO will understand. Build the case for creativity with metrics that matter! Read the blog now: https://lnkd.in/eze5zVAk #B2BMarketing #CreativeStrategy #MarketingROI

𝗪𝗶𝘀𝗵𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗼𝘂𝗹𝗱 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗽𝘀? This isn't just a (literal) pipe dream... Tune in to hear how Kate Smiley (Rodgers), Global Brand Media Director at GE HealthCare, achieved just that through the power of storytelling. Kate also touches on: • GE HealthCare's pivot to impactful storytelling during the pandemic • How compelling narratives boost demand generation and sales • Creating a lasting legacy through strategic brand management 🎙️ Listen now, wherever you get your podcasts: https://lnkd.in/ezp-7WKV #b2bmarketing #marketingpodcast #MastersofB2BMarketing

𝗨𝗻𝗹𝗼𝗰𝗸 𝗳𝗶𝘃𝗲-𝘀𝘁𝗲𝗽𝘀 𝗳𝗼𝗿 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event. Listen in to discover how first-party data, when used right, can be your secret weapon for achieving ambitious company growth. Achieved through a simple yet powerful five-step framework: 𝗔𝗰𝗰𝗲𝗽𝘁𝗮𝗻𝗰𝗲, 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻, 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗔𝗜. Other key takeaways? It’s all about high-quality data for AI success and reimagining your content strategy to build trust and lasting connections. Tune in now, wherever you get your podcasts! 🎙️https://lnkd.in/gN6tfMt4 #data #marketingpodcast #b2bmarketing

𝗛𝗼𝘄 𝗰𝗮𝗻 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗹𝗲𝗮𝗱 𝘆𝗼𝘂 𝘁𝗼 𝗴𝗿𝗼𝘂𝗻𝗱 𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀? David Evert, CRO of WeGo Golf shares the incredible story of how Cisco, Dimension Data and WWF crafted the ultimate collaboration to stop rhino poaching using creativity, partnership and technology. A cause close to Twogether hearts too 🦏💙 🎙️ Tune in wherever you get your podcasts. #b2bmarketing #marketingpodcast #ecosystem

𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆 ServiceNow needed a new way to identify capability gaps and redefine their partner relationships. The result? A comprehensive assessment strategy that delivered tailored reports, precise scoring methodologies, and actionable recommendations that had the partner's success at the heart. Discover how ServiceNow transformed their partner relationships: https://lnkd.in/en82HrSv #B2BMarketing #PartnerMarketing #PartnerEngagement

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘁𝘂𝗻𝗲𝗱 𝗶𝗻𝘁𝗼 𝗼𝘂𝗿 𝗠𝗮𝘀𝘁𝗲𝗿𝘀 𝗼𝗳 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Twogether and the Association of National Advertisers have teamed up to bring you a fresh podcast series straight from the ANA Masters of B2B Conference. 👉 https://lnkd.in/eZpSiypm This season, enjoy insights from top B2B marketers at leading brands including: Xerox, Evidenza, Siemens Healthineers, SMART Technologies, GE HealthCare, Type 2 Consulting and Association of National Advertisers Episodes cover trending topics from cracking the AI code to the magic of brand storytelling, and so much more. Tune in now: 🎙️ https://lnkd.in/eZpSiypm #ANA #MastersofB2BMarketing #B2BMarketing #MarketingPodcast | Sonia David | Jon Busby

𝗛𝗼𝘄 𝗮𝗿𝗲 𝗺𝗲𝘁𝗿𝗶𝗰-𝗱𝗿𝗶𝘃𝗲𝗻 𝗖𝗠𝗢𝘀 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀? As marketing budgets are being worked harder than ever, evaluating relevant metrics becomes crucial. And the emergence of 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 signals an important change. So, here are the three major considerations for CMOs who are just beginning to evaluate the potential of attention metrics, and what they could mean for the future of targeted marketing. → Read the full blog now: https://lnkd.in/eMqmnZ8v Courtesy of our brilliant Media Strategy Director, Erin Dunsford. #b2bmarketing #mediastrategy

𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝘀𝗮𝗹𝗲𝘀, 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝗳𝗳𝗶𝗰𝗮𝗰𝘆. This week on the pod, the brilliant Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions joins Jon Busby behind the booth. Ksenia's fascinating background in biochemistry and psychology give her a truly unique perspective on marketing strategy. And, there's even debate around whether MarTech is really delivering bang for buck when it comes to how much it's improved marketeers effectiveness. This episode touches on so much more, including the critical role of data and analytics in driving business results. 🎙️Listen now, wherever you get your podcasts: https://lnkd.in/eegd5QXf #MarTech #MarketingPodcast #B2BMarketing