United Talent Agency

TIME has recognized our clients Tefi Pessoa, George Lopez, Tanya Saracho, and María Zardoya on its 2024 “Latino Leaders” list, tied to Hispanic Heritage Month. Here’s a glimpse of how each client are trailblazing their respective fields: • Creator Tefi Pessoa interweaves her Colombian and Brazilian heritage in her pop culture reporting and storytelling across social platforms. • George Lopez continues to be a dominant figure in Hollywood with his NBC sitcom, “Lopez vs Lopez,” and advocates for end-to-end Latino involvement in the creation of entertainment. • Tanya Saracho, a screenwriter and the founder of the production company Ojalá, is committed to ensuring Latinx voices have a seat at the writer’s table. She co-founded the Untitled Latinx Project to increase Latinx representation in entertainment. • María Zardoya, the lead singer of The Marías, fuses Latin and indie influences into her music and has won mainstream attention through the group’s collaborations with other Latino artists like Tainy and fellow UTA client Bad Bunny. Read more about our clients’ work via TIME below. 📷: Raul Romo; Christa Holka; Aldo Chacon; Jaxon Whittington https://lnkd.in/dUcEBVUE

🎶 Turn Up the Volume for AWNewYork's Wrap Party! 🎶 Get ready to immerse yourself in the electrifying beats of Latin Music as we celebrate Advertising Week’s 20th Anniversary with RIMAS Entertainment & UTA. Join us for an unforgettable night at the AD SOME MUSIC: AWNewYork WRAP PARTY featuring the sensational Latin GRAMMY-Winning, Multiplatinum Rapper & Singer-Songwriter Eladio Carrión, the dynamic Latin GRAMMY Best New Artist Nominees Latin Mafia and the iconic D.J. and radio personality Alex Sensation, the voice of US Spanish-language radio. https://bit.ly/4esUW1a 📅 Mark your calendars for October 10 at Terminal 5 — doors open at 7:30PM. @eladiocarrion and @itslatinmafia *Open to all Super Delegates or strictly by invite only United Talent Agency and Rimas Music #AWNewYork24

According to PQ Media, spending on product placement is expected to reach around $41.5 billion by 2026. Today's complex entertainment ecosystem, however, can make it difficult for brands to understand the impact of these deals, with viewership being just one of many factors to take into account. Learn how the team of product placement and data experts within UTA Entertainment Marketing — who work on integrations spanning film ("Barbie"), television ("The Bear"), and music videos — partner with marketers to evaluate the true value of a #productplacement deal, leveraging their own framework of rigorous measures. As UTA's Victoria Anorve shares, “What makes our approach innovative is how we interpret the data. We give clients the ability to evaluate an integration holistically and, as their partner, help quantify the overall value."

Join us in congratulating our UTA Music colleagues recognized on this year’s Billboard Latin Power Players list, which celebrates agents and executives who are driving Latin music's success. Jbeau Lewis (Partner & Agent), Nigel Meiojas (Partner & Agent), Toni Wallace (Partner & Head, Music Brand Strategy & Partnerships), and Carlos Abreu (Agent) were highlighted for advancing “exponential growth in media value” for clients including Karol G, Bad Bunny, Ángela Aguilar, Young Miko, Rauw Alejandro, Anitta, and Rosalía. and for their focus on helping clients land exceptional partnerships. Latin music continues to be one of the fastest growing genres in the world, with Latin artists continually making history on various Billboard charts. As “one of the most emotive and dynamic music genres, [Latin music] is breaking down global barriers… in a way that has never been done before,” Wallace says. “Language doesn’t matter — the music is something that you feel, and that feeling connects with fans in a way that transcends borders and boundaries.” See the list at link below.

At TwitchCon in San Diego, UTA hosted some of Twitch’s biggest streamers, UTA Creators clients, brands and industry executives at a special event at Ace Porter, inside the Omni San Diego Hotel. Twitch continues to be one of the dominant platforms in the creator economy: Earlier this year, it garnered more than 3 billion site visits in just three months, according to data reported by Yahoo Finance.

The documentary short “The Turnaround,” co-directed by our two-time Oscar winning client Ben Proudfoot, is coming to Netflix, just in time for the MLB postseason. Proudfoot’s latest — which follows his Oscar-winning “The Last Repair Shop” — tells the story of Philadelphia Phillies’ superfan Jon McCann, who inspired an unlikely 2023 standing ovation for shortstop Trea Turner. That show of support helped turn the team around amid a troubling season. Netflix’s acquisition demonstrates streamers' growing investment in short films, especially ahead of awards season. The documentary was produced by Proudfoot’s Breakwater Studios and directed by Kyle Thrash. Executive producers include Barack and Michelle Obama through Higher Ground, DICK’s Sporting Goods’ Cookie Jar & A Dream Studios, and MLB Studios. Read more below.

Greta Gerwig is this year’s recipient of the Pioneer of the Year award, handed out by the Will Rogers Motion Picture Pioneers Foundation. The award is “bestowed upon esteemed and respected members in the motion picture industry whose leadership, service to the community, and commitment to philanthropy are exceptional.” Gerwig is one of the most successful female filmmakers in history, critically and at the box office. She’s the only woman to receive Best Picture Oscar nominations for three solo directorial achievements and her last film, “Barbie,” grossed nearly $1.5 billion at the global box office. The WRMPPF, which has operated since 1951, provides financial aid, resources, and business subsistence to film industry professionals. See more of Gerwig’s acceptance speech via Deadline below.

“High Potential” is living up to its name. The crime drama series — created and executive produced by Drew Goddard and starring Kaitlin Olson — saw a massive spike in viewership when accounting for Hulu, Hulu on Disney+, and digital platforms. In the three days following its premiere, views skyrocketed from 3.6 million to 11.5 million — the highest for an ABC drama series since 2020. The story follows Olson’s character Morgan, a single mom with three kids and an exceptional mind, as she helps solve unsolvable crimes for the LAPD Major Crimes unit. Additional UTA client involvement includes showrunner and executive producer Todd Harthan; director and executive producer Alethea Jones; executive producer Sarah Esberg via Goddard Textiles; executive producer Diane Ruggiero; co-executive producers Jordana Lewis Jaffe Kassia Miller, and Dennis Saldua, with Marqui Jackson as consulting producer; director of photography Simon Chapman; with Taran Killam recurring and featuring Melanie Liburd, Ken Marino, and J.D. Pardo.

UTA has partnered with Curtis Brown Group and C&W Agency to launch the Andromeda Award, an inaugural writing prize for unpublished, unagented novelists, and it is now open for submissions! 📖🖋️   The Andromeda Award is open to anyone based in the U.K. or USA with a full-length manuscript in any genres within science fiction, fantasy, and speculative fiction. 📕 First place: A cash prize of $5,000 📗 Second place: A cash prize of $3,000 and a place on Curtis Brown Creative's nine-week Writing Fantasy course 📘 Third place: A cash prize of $1,000 and a place on a six-week online Curtis Brown Creative course of their choice (such as Writing Science Fiction, Writing Gothic & Supernatural Fiction and many others) The deadline to submit is December 18, 2024.   Learn more about the contest, the judging panel, rules, and more here: https://lnkd.in/g3P22w-5

“As someone who barely got bar mitzvahed and retained nothing from it, I did feel a responsibility. The representation feels heavier on me,” Adam Brody tells The New York Times about his latest role as an unconventional rabbi in the new Netflix comedy series “Nobody Wants This.” The show follows Brody’s character, Noah, as he forms an unlikely relationship with an irreverent, outspoken, agnostic woman played by Kristen Bell. TV audiences might clock similarities between Noah and Brody’s fame-making role: Jewish heartthrob Seth Cohen from “The O.C.” Indeed, when casting “Nobody Wants This,” creator Erin Foster, says, “it felt really exciting to show him as this ‘adult version of Cohen.’” However, Brody himself has similarities with this new character, too — specifically his insecurities. Delivering a sermon doesn’t feel that different from acting. “Publicly performing as a job, putting yourself out there like that, it still makes me insecure,” he said.   Read the full New York Times feature below. https://lnkd.in/gvNA8kTV