United Talent Agency

Congratulations to our UTA Creator clients who are featured on The Hollywood Reporter’s “50 Most Influential Influencers” list! This year’s honorees include Brittany Broski, Kai Cenat, Camila Coehla, Charli D’Amelio, Alix Earle, Adam Faze, Evelyn Ha, Nico Heller, Tefi Pessoa, Mark Phillips, Kareem Rahma, Mel Robbins, Bretman Rock, Delaney Rowe, Jake Shane, Sturniolo Triplets, and Jimmy Tatro, as well as Digital Brand Architects client Aimee Song. We also congratulate the co-heads of UTA Creators — Ali Berman, Damon Lau, Raina Penchansky, and Oren Rosenbaum, who are also recognized for their industry leadership. “UTA’s roster includes some of the biggest names in their respective digital fields — from YouTube to podcasting to general domination,” THR writes. https://lnkd.in/gp76n8S9

Agents Curt Motley and Nick Barnes sat down with Billboard to discuss how UTA's Nashville office is growing artists’ careers beyond music, bolstered by multigenerational fan bases and the surging popularity of country and Christian genres. “An artist’s career should be multihyphenate to have longevity. We are starting earlier than ever in artists’ careers to find opportunities outside of touring to broaden their reach,” Barnes says, referencing film, television, and branding. They also spoke about how country artists are expanding into international markets, the evolving economics of touring, and unlocking career longevity. “Artists have to be conscious of the market to have the best chance at success,” Motley says. Earlier this year, the duo led the development of NBC’s televised tribute to the late Toby Keith, “Toby Keith: American Icon,” which became the network’s most-watched primetime entertainment special of 2024. Read the full story below.

Netflix’s rom-com series "Nobody Wants This" — showrun and executive produced by our client Craig DiGregorio and led by fellow client Adam Brody — claims the top spot on Luminate’s weekly viewership rankings for streaming original television. The show, which follows an unexpected love story between an agnostic sex podcaster (Kristen Bell) and a newly single rabbi (Brody) has been praised by critics and audiences. Currently, it has a certified fresh score of 95% on Rotten Tomatoes and is racking up millions of views on TikTok, on both Netflix’s account and on fan edits. Additional UTA client involvement includes director and executive producer Greg Mottola; executive producer Steve Levitan and Danielle Stokdyk via Steve Levitan Productions; stars Tim Simons and Michael Hitchcock; co-executive producers Jane Becker, Lindsay Golder, Neel Shah, and Ron Weiner; consulting producers Barbie Adler and Vali Chandrasekaran; and costume designer Negar Ali.

The latest issue of IQ Quarterly — a trends and insights report published by UTA IQ for the entertainment and media community — is here. Trends within the report explore how audiences are demonstrating their collective appreciation for simpler pleasures, bolstered by “content and culture [that is] swimming against currents of rapid modernization.” Derived UTA IQ’s state-of-the-art research and data analysis, with intelligence from our powerful agency ecosystem, deep dives in this issue explore:   ⭐ The heightened emphasis on live comedy ⭐ An increase in content referencing or targeting tweens ⭐ The emergence of brands as entertainers ⭐ The comeback of clubbing and its subcultures Swipe to preview the takeaways. Then hit the link below to read the full report. https://lnkd.in/gZBiGbJ6

UTA celebrated Hispanic Heritage Month with “Luminarias,” an intimate event in Beverly Hills that brought together Latino creatives and executives from different fields in entertainment.    The event, which was organized by UTA DEI and took place at The Hideaway on Rodeo Drive, affirmed UTA’s continued commitment to championing original voices within the Latino community. To kick off conversations, Camilo Becdach, the co-author of McKinsey’s 2024 “Latinos in Hollywood” report shared insights from his work. Guests included Gloria Calderón Kellett, Felipe Esparza, Natalie Martinez, JD Pardo, Freddy Rodriguez, to name a few.   UTA’s Lindsay W. (Chief Diversity Officer), Nigel Meiojas (Partner and Agent), Dayna Cobarrubias (Executive, DEI), Alex Rincon (MP Lit Agent), and Gina Reyes (TV Lit Agent) were also in attendance. 📷: Nalani Hernandez-Melo

Congratulations to Kat Graham, Kaveh Akbar, Cole Escola, and Richard Gadd on being included in this year’s Time 100 Next Issue. Created in 2019, the list recognizes today’s most influential leaders. These individuals are not waiting long in life to make an impact and have all made their own pathway in their respective field. 📷: Unique Nicole—FilmMagic/Getty Images; Vivian Le—The New York Times/Redux; Yael Malka; Araya Doheny—Getty Images https://lnkd.in/dHAXhfAn

What does it take to grow a career at UTA? The 1:1 brings together two colleagues — a recently promoted agent and a mentor who’s impacted their career — to discuss their journeys to success and what they’ve learned from each other. In this clip, Brittany Balbo, UTA’s Global Co-Head of Endorsements & Voiceover, and Agent Jackie Orlando discuss their approach to turning a no into a yes. Stay tuned to learn more from our agents in “The 1:1.” (The artwork in the video is a piece by Erin M. Riley, who earlier this year exhibited her show “The Invisible Third” at UTA.) 

UTA Creators Agent Ike Zhang spoke at the Global Asian Moon Fest + Creator Summit in Los Angeles, on a panel focused on what brands need to know about building effective partnerships with creators. We asked him to share one of the insights from that panel; here’s what he had to say: “A key element emphasized was the authenticity between the creators’ content and the brand they’re working with. This is especially true for AAPI-driven brand activations. Ultimately, we want our clients to have a long-term relationship with brands, where the goals align and the partnership doesn’t feel forced but rather organic — thus creating an additive content play for creators while generating revenue.”

UTA Publishing hosted a soiree at The Ned in New York City for industry leaders and executives. Tastemakers from all different departments of the publishing world came together for a night of mingling and good conversation. Attendees included: Publishing Co-Heads Byrd Leavell and Christy Fletcher; Director of Foreign Rights Melissa Chinchillo; Publishing Agents Brandi Bowles, Gráinne Fox, Lisa Grubka, Dan Milaschewski, Meredith Miller; Coordinators Ethan Schlatter and Laurie-Maude Chenard; and assistants Franck Germain, Geritza Carrasco, and Claire Yoo. Media Rights Co-Head Jason Richman and Media Rights Agent Orly Greenberg were also in attendance. Aimee Bell (Gallery, Simon & Schuster), Peter Blackstock (Grove/ Atlantic, Inc.), Jenny Chen (Ballantine Books), Rakia A. Clark (Mariner/Wm Morrow), Sanyu Dillon (Random House), Morgan Entrekin (Grove/Atlantic, Inc.), Graham Nan (Scribner), Sally Kim (Little, Brown & Co), Abigail Russ (NBC News), Catherine Saunders (NBC News), David Shelley (Hachette), and Jon Yaged (Macmillan) attended as well. 📷: Jeff Neira

This month, UTA clients Ironmouse and jasontheween have claimed the first and second spots respectively as the most subscribed streamers on the popular livestreaming platform, Twitch. Ironmouse currently holds the record with over 320,000 total subscribers. Jasontheween became the most subscribed Asian content creator on the platform with over 100,000 subscribers In September 2024, Ironmouse also surpassed the record for most subscribers of all time during a “subathon,” where they stayed live 24/7 for the entire month, even while sleeping. Twitch is one of the most popular platforms in the creator economy and was one of the most visited websites in the world in the first half of 2024.