Alokai (previously Vue Storefront)

Introducing Alokai Frontend as a Service (FEaaS) for B2B – giving you the essentials to build personalized experiences without the bloat. Learn more about how Alokai can help you modernize your customer’s purchasing experience: https://lnkd.in/gbrQPU3c P.S. Rate our team’s acting skills on a scale from 1-10!

Tech debt: because nothing says 'modern ecommerce' like waiting two weeks to update a banner.

Wondering what “Frontend as a Service” actually means? Here’s a quick explanation from our CEO Patrick Friday. Want to learn more? Download our dedicated “Frontend drives customer experience” ebook now: https://lnkd.in/gZK-VFuX

From flexibility and easy upgrades to enhanced customization and improved performance, see how composable commerce is changing the game.

The struggle is real.

Alokai is heading to SAP Connect in Berlin on October 23-24, 2024! 🇩🇪 Join our CEO Patrick Friday and CRO AJ Stahl and let's chat about making ecommerce changes faster and easier—and have some fun while we're at it!

When your team delivers new features faster than your coffee brews… and it doesn’t feel as good as they thought it would 🥲

We had an unforgettable time at Amplify24! Alokai wrapped up the day with a bang - our Head of Marketing Sara Waszyńska turned the final presentation into an interactive experience by starting a paper plane battle with the audience, so they can share challenges with delivering ecommerce shops and just throw them away 🙂 Thank you Amplience for the invitation! Here's to creating more memorable moments together!

The best way to nail down your B2B strategy is to do exactly what the best B2Cs are doing! . . . . No. There is an interesting “2024 State of B2B eCommerce” Report by Forrester and Zoovu. Market Growth: B2B ecommerce market is projected to exceed $2 trillion this year. Buyers preferences: 69% of B2B buyers indicated they prefer to completely purchase online with a self-service option. Omnichannel: 54% respondents reported that they research at least half of their purchases online before making a decision on what to buy. Use of data: Approximately 80% companies established a data-driven decision process, however data accessibility and visibility across platforms is still an issue. Use of AI: Biggest trend is to be seen in personalization, as around 48% companies are using this for tailored customer interactions.  So looking at the above, one might think that this is very similar to B2C, so if we use the same approach in B2B, we should be fine. As long as I agree that the best approach is to focus on customer experience, as this will drive revenue up, I too often see B2C journeys being developed for B2B buyers. This is a completely wrong way to improve that customer experience :-) B2B in general, is much more complex and will always require more customizations than a B2C Build. However, what we do have to remember, that self-service capabilities for those buyers should be a priority, because if that Journey is broken, you won’t see much uplift in your revenue. 

So.. after Dreamforce my LinkedIn wall got bombarded with post like: - How do I approach my career development in case Salesforce Commerce Cloud was to get deprecated in favor of Commerce on Core? - Is the new Unified Commerce going to replace Salesforce Commerce Cloud?  - Looks like Salesforce Commerce Cloud will sooner or later be replaced, how to approach my migration plans? - etc Obviously, Dreamforce got people thinking, and definitely not in a positive way when it comes to the future of SFCC. This of course, is great news for Shopify, commercetools, BigCommerce and many other platforms that are hunting SFCC customers convincing them to replatform on a daily basis. While it’s true that full re-platforming may be inevitable at some point, Salesforce Commerce Cloud isn't going anywhere soon. The support for SFCC is here to stay for quite some time (my bet is 5 years at least), which means you don’t have to rush into a costly, time-consuming re-platforming project just yet. Instead of, how I like to call it “big bang migration”, consider modernizing your existing SFCC setup. By introducing an independent Customer Experience  layer - your frontend, you'll not only enhance your current capabilities but also make any future migration simpler and more efficient. Here’s why: Focus on growth: Modernizing SFCC allows you to concentrate on what drives your revenue today - customer experience. Future-proof flexibility: With a detached CX layer, you’re building a foundation that will make a future platform switch much easier and less disruptive. Better budget planning: With successful CX implementation and higher revenue coming from it, you will have positive ROI. Therefore your management will allow for a larger budget to get you ready for (let's be honest - costly) migration project. Check the first comment to read a more detailed guide on step-by-step transformation.Start modernizing now, and you’ll be ready when the time comes to migrate!