Today, I'm thrilled to announce that Flo has raised over $200M in Series C funding led by General Atlantic, an 80b+ leading global growth equity firm. With our valuation now beyond 1 billion, Flo joins the ranks of femtech unicorns, a status achieved by very few companies in this space. This milestone not only validates our mission and approach but also underscores the growing recognition of the importance of female health solutions.
After more than eight years of continuous expansion, Flo is now the most downloaded app in the Health & Fitness category, serving nearly 70 million monthly active users (MAUs) and close to 5 million paid subscribers. When founding Flo, we identified a significant gap in women's health services. Today, 1 in 4 US women use Flo, and we're spearheading a global movement to prioritize women's health across all regions.
We have already made Flo available for one billion women in need through our global pro-social program. As of July 2024, over 16 million women worldwide are using Flo Premium for free across 66 countries. This investment will enable us to further our mission of normalizing conversations about women's health, enhancing health literacy, and raising awareness of women's health issues worldwide, with a particular focus on underserved regions.
I extend my sincere gratitude to our exceptional team, our loyal users, and General Atlantic for their belief in our mission. With more than 40 years of experience partnering with visionary founders and high-growth businesses to help them scale, General Atlantic has significant experience in Consumer Subscription businesses (CLEAR, Duolingo, Chess.com, Quizlet, Squarespace), as well as healthcare. Their deep expertise and commitment to fostering innovation make them an ideal partner for Flo. Given that the femtech industry is poised to be a $60 billion industry by 2027, we are well positioned to revolutionize women's health and make a lasting impact on global health outcomes worldwide. I am also grateful to our advisor, GP Bullhound and Eric Crowley for their help with fundraising.
Flo's Board of Directors will be bolstered by the addition of two key General Atlantic executives: Jessie Cai, Principal and experienced operating board member with deep experience in consumer technology/subscription business models, and Tanzeen Syed, Managing Director and Head of Consumer Internet and Technology. Their appointments bring significant expertise in scaling companies at the intersection of consumer technology, healthcare, and subscription business models.
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