WARC

Marketers, we know the struggle 😩 Making the case for investment and staying focused on building a brand for the long term can be a battle… That’s where we can help. You can partner with the global authority on marketing effectiveness to make the case for you. We can curate the data and strategic insights to create the confidence your business needs. Ready to make your case stronger? Find out more here 👉 https://loom.ly/pDfPUOE #Advisory Alexis Gresh

Join us tomorrow morning at 9:30am for the kick off of Advertising Week NYC! 🎉 Ann Marie Kerwin, Americas Editor at WARC will be moderating the panel 'Brand as 'multiplier' – why we need to rethink brand vs performance' with Alex Banks of System1, Kate L. Price of Prophet, Ken Favaro of BERA.ai, and Mike Menkes of Analytic Partners. This session presents the latest thinking on high-impact advertising, at a time when budgets are under considerable pressure. It is based on data from a first-of-its-kind coalition of effectiveness experts, and will provide some initial findings from a full study to be published in early 2025. We can't wait to see you there 👉 https://loom.ly/qPCKCWc

Last chance to sign up for next week's Future of Media London event. Our very own Alex Brownsell will be speaking on Wednesday about Digital Media and it's changes. Use code WARC30 for a discount on your ticket: https://lnkd.in/ef_FM3AK

Join WARC at Advertising Week New York in just 4 days 🎉 Our very own Ann Marie Kerwin, editor at WARC Americas, will be on stage presenting 'Brand as 'multiplier' – why we need to rethink brand vs performance'. You won't want to miss it! 👉 https://loom.ly/qPCKCWc

By leveraging these key objectives in Earned campaigns, brands can create meaningful, lasting connections that resonate across the diverse spaces where people connect. 🚀 Reach: Generate mass market visibility or adding incremental visibility to existing initiatives 🔑 Relevance: Build beneficial associations which help brands become more recognisable and memorable 📈 Reputation: Highlight &/or enhancing areas of brand perception, sentiment and Trust scores 💬 Response: Provoke engagement, encouraging audiences to take specific actions related to a campaign 💲 Revenue: Directly connect participation and engagement in campaigns with sales Read our latest report, in partnership with Edelman, to explore all the insights on the benefits of an effective Earned Media approach 👉 https://loom.ly/UdwzBGE #MakeitWARC #WARCAdvisory

🚨 Last chance! Our annual Marketer’s Toolkit survey closes on October 4th, and we need your input. Take just 10 minutes to share your perspective and contribute to the 2025 Marketer’s Toolkit – a key resource for marketers globally. In return, you’ll receive a copy of the report, packed with the latest trends, expert insights, case studies, and data.  🕒 Only 3 days left – don’t miss out! Your insights matter. 👉 Complete the survey now and help shape the future of marketing. https://lnkd.in/ezqXuzMF Feel free to share this with colleagues who might also want to participate! #MarketingSurvey #MarketersToolkit2025 #MarketingTrends #WARC #BoldMindsBoldMoves

We know that when you empower bold minds, they make bold moves. We asked our Grand Prix winners of the WARC Awards 2024 what 'being bold' means to them. Which is your favourite response? Do you have another interpretation? Bold 🧠🧠, download the entry pack now to be a Grand Prix winner in 2025. 👉 https://loom.ly/tLaMucc #BoldMindsBoldMoves #AreYouBold

We’re thrilled to announce that senior marketing leaders from Budweiser (Matt Che), McDonald’s (Christoffer Rönnblad), PedidosYa (Marina Prieto), Pernod-Ricard (Nthabi Motsoeneng), and Kraft Heinz (Diana Frost) have been appointed as the five jury chairs for The WARC Awards 2025. These industry titans will lead the charge in recognizing the most impactful marketing campaigns from across the world. The WARC Awards honour exceptional marketing strategies that showcase how creative thinking drives real business results. This year, our esteemed jury chairs will oversee judging across Asia Pacific, Europe, Latin America, Middle East & Africa, and North America, selecting winners across 12 categories. But that’s not all! In the second judging phase, they’ll come together as a super jury to award the highly coveted Global Grands Prix, the ultimate accolade in marketing success, chosen from the best of the regional Gold winners. John Bizzell, Awards Lead at WARC, shared: “This stellar line-up of jury chairs represent some of the biggest global and local brands. Their expertise and passion for work that delivers impact will bring to the fore campaigns that can truly move the needle of the industry forward. We are delighted and honoured to be working with them.” Download your entry pack today and enter in time for the early-bird deadline for a 50% saving. https://loom.ly/tLaMucc Let the countdown begin! #WARC #WARCAwards2025 #MarketingExcellence #GlobalJury #CreativeImpact #MarketingLeadership #BoldMindsBoldMoves

Did you know that…. ✨ 72% of consumers incorporate a specific product or service into their rituals at least occasionally ✨ 48% have had their key ritual for more than five years, and the majority of important rituals occur daily ✨ 39% feel more positively towards a brand once it has become part of their ritual Read our latest report, in partnership with MSQ, to explore the what, how and why of rituals, including eight ritual types, their specific emotional outcomes and the resulting marketing opportunities 👉 https://loom.ly/hH5uv1g #MakeitWARC #WARCAdvisory

NEW ON THE WARC PODCAST: Generative AI can seem like a jungle. I asked AI experts Dr Kimberley Hardcastle & Oliver Feldwick to break down what marketers actually need to know and how to separate hype from reality. Apple: https://lnkd.in/eEgg7qai Spotify: https://lnkd.in/eAqR-an6