Wellworthy reposted this
Last weekend, 13,000 people ran a 5K with Diplo in San Francisco — and then stuck around for a post-run music festival hosted by the DJ. Welcome to the running revolution. Almost 30% of runners say they laced up for the first time during the COVID-19 pandemic, and run club membership has soared by 25% in recent years. But why? It's simple: We're craving real-world connections in our hyper-digital lives. Runners aren't just chasing endorphins — they're after fun, social experiences that boost mental wellbeing. Benjamin Morrow, founder of NYC-based running brand Miler Running, has a theory: “The uptick in running and running clubs has coincided with a desire to counterbalance the increased time we spend online, particularly with social media.” Full story: https://lnkd.in/epusrUMN