WellToDo

Here’s what’s trending in health and fitness. Equinox-owned budget gym Blink Fitness filed for bankruptcy. ClassPass owner Mindbody is preparing to go public. Peloton Interactive signed a content partnership with Fitbit (now part of Google). Want more health and fitness news? Subscribe to Fitt Insider for the latest headlines.

Peloton’s platform is evolving. The company recently inked a content partnership with Fitbit (now part of Google). Fitbit Premium users gain access to Peloton classes, while Peloton members receive discounts on Google devices. A multi-year deal, this partnership bolsters Peloton Interactive’s content licensing efforts—alongside TikTok, lululemon, and NBA x WNBA—as the brand looks to move beyond connected equipment. Peloton also announced upcoming beta tests, “reimagining” its fitness and wellness offering with… 🧠 Personalized plans: using machine learning to generate weekly class recommendations. 💪 Peloton Strength+ app: a standalone app featuring audio-guided coaching and custom workout generator. 🎮 Gaming-inspired workouts: testing a new immersive, gaming-inspired cycling experience. While the Fitbit partnership launches in September, there are no firm dates for the beta tests.

ClassPass owner Mindbody is preparing to go public. The fitness and wellness software provider retained Goldman Sachs as it prepares to IPO in “12-18 months.” • Mindbody acquired ClassPass in 2021, valuing the combined company at $3B. • Mindbody previously went public in 2015, before being taken private by Vista Equity Partners for $1.9B in 2019. Projecting $500M in 2024 revenue, the company is looking to return to the public market.

Peloton’s platform is evolving. ICYMI: The company just inked a content partnership with Fitbit. Fitbit (now part of Google) Premium users gain access to Peloton Interactive classes, while Peloton members receive discounts on Google devices. A multi-year deal, this partnership bolsters Peloton’s content licensing efforts—alongside TikTok, lululemon, and NBA x WNBA—as the brand looks to move beyond connected equipment. Peloton also announced upcoming beta tests, “reimagining” its fitness and wellness offering with… 🧠 Personalized plans: using machine learning to generate weekly class recommendations. 💪 Peloton Strength+ app: a standalone app featuring audio-guided coaching and custom workout generator. 🎮 Gaming-inspired workouts: testing a new immersive, gaming-inspired cycling experience. While the Fitbit partnership launches in September, there are no firm dates for the beta tests. It’s worth noting that both announcements come as Peloton prepares to report earnings next week. Its stock ticked up on the news, but the company is still searching for a sustainable path forward. Playing to its strengths, content deals and new features hint at an open platform — more Fitness-as-a-Service than hardware-centric business model. In the future, Peloton OS could look like an integrated wellness hub — housing fitness content, health data, 1:1 coaching, nutrition, and more across brands and providers. For now, without a CEO in place, its strategy remains in flux. 📩 Subscribe to Fitt Insider for more health and fitness headlines — delivered every Tuesday. → https://lnkd.in/erFVbn5Z

Gurner Group is redefining luxury wellness. Founder and chairman Tim Gurner joined the Fitt Insider Podcast to discuss the Saint Haven and SAINT private member clubs. Taking a high-end, hospitality-focused approach to wellness real estate, the Australian design and lifestyle brand is best known for its luxe residences — with a portfolio valued at $10B+. Key Insights: Holistic Wellness Gurner's clubs offer fitness, recovery, nutrition, and mental health, under one roof. This integrated approach provides a comprehensive offering in an immersive environment. Community-Centric Both Saint Haven and SAINT prioritize belonging and connection. The clubs are sanctuaries where people can be vulnerable, form genuine relationships, and escape daily life. High-Touch Despite AI’s rise, Gurner emphasizes human interaction and personalized service. With a near 1:1 staff-to-member ratio, create tailored experiences and foster personal connections. Living Well Beyond traditional spa or gym concepts, the clubs fuse wellness into every aspect of members' routines — from workouts to business meetings to social gatherings. Global Vision While currently focused in Australia, GURNER™ Group has plans for international expansion, capitalizing on the unmet demand for its luxury wellness club model. Listen to the full conversation  → https://lnkd.in/eHGN5ZES Presented by EGYM

Whole Foods co-founder John Mackey just opened Love.Life, a 45K sqft holistic wellness club. Combining functional medicine, food, fitness, and wellness therapies under one roof, the LA flagship offers memberships ranging from $300/month to $50K/year. From lab tests to pickleball to sauna and ice bath, Love.Life wants to be the one-stop wellness shop. 📩 Want more health and fitness news? Subscribe to Fitt Insider for the latest headlines: https://lnkd.in/epnnBezA

If you’re hiring, we can help. I’ve spent years building a community of health and wellness operators, and Fitt Insider reaches hundreds of thousands more. Your next hire already reads our content, listens to our podcast, and trusts our insights. So, we launched Fitt Talent Partners to connect the dots between top companies and exceptional candidates from our inner circle. Our team leverages personal relationships, network effects, and industry expertise to help you hire game-changing talent. Check out the site for more information and let me know if we can be helpful! 🤝 https://talent.fitt.co/

Here’s what’s trending in health and fitness. Social wellness club Remedy Place is headed to NYC’s SoHo neighborhood. Fertility tracking app Flo Health Inc. landed $200M, valuing the company north of $1B. Telehealth provider hims & hers paid $31M to buy a compounding pharmacy making off-brand Ozempic. Want more health and fitness news? Subscribe to Fitt Insider for the latest headlines 📩 https://lnkd.in/epnnBezA

Here are the latest personnel moves across health and fitness 💼 📈 🤝 • AG1 appointed Kat Cole as CEO • Rapha named Fran Millar as CEO • Found named Luca Ranaldi as CEO • Headspace appointed Tom Pickett as CEO • Xponential Fitness named Mark King as CEO • hims & hers added Kåre Schultz to its board • Equinox named Marc Mastronardi as President • Kindbody announced Gina Bartasi's return as CEO • ŌURA appointed Miklu Silvanto as Chief Design Officer • Lori Evans Bernstein stepped down as CEO of Caraway • Martin Seibold joined the board of Les Mills International • Under Armour appointed Eric Liedtke as EVP of Brand Strategy • WeightWatchers Chief Medical Officer Dr. Amy Meister stepped down 👀 Changing careers? Explore hundreds of open health and fitness roles → jobs.fitt.co 🤝 Hiring? Work with our recruiters to land top talent → https://talent.fitt.co/

Remedy Place is pushing expansion. The luxury social wellness club will open in New York’s SoHo neighborhood this September. Joining its LA flagship and Flatiron NYC club, Remedy’s 7.4K-sq-ft third space is also its largest. Answering consumer demand for holistic health, recovery, and community, Remedy is scaling club, equipment, and events businesses.