Wide Eye

New project launch >> https://lnkd.in/eNK-_iHK Wide Eye has had the privilege of supporting several organizations and leaders dedicated to protecting and advancing reproductive rights at a crucial time for the movement globally. When approached by reproductive rights advocate and organizer Cecile Richards—co-founder of Chat With Charley and former president of Planned Parenthood—and Lauren Peterson, writer, strategist, and co-author of Make Trouble, we eagerly embraced the opportunity to collaborate. Over recent months, our team of brand and content strategists, art directors, and engineers worked closely with Richards and her team of strategists, writers, and digital and communications experts to create the Abortion In America website. This site is a journalistic collection of personal stories, curated to foster a deeper understanding of the impact of healthcare restrictions, abortion bans, and the state of reproductive rights in post-Roe America. As people across the country rise up to share their stories, we’re proud to have played a small role in building a platform that elevates these voices and supports the fight for reproductive rights. The site is designed to be intentionally simple yet impactful, allowing these powerful stories to speak for themselves. Its intuitive, interactive experience helps audiences explore the complexities of abortion care and advocacy through the voices of those most affected. Project Team: Maria Alexandra Rosales, Curtis Gray, Elizabeth Bawol, Joshua Ellis, Kayla Holbeck, Lela Feldmeier, Natalie Kopke, Nathan Dirks, Sita Chandra, Skyland Woll, Erica (Andersen) Comfort #design #branding #creative #webdesign #brandstrategy #nonprofit #nonprofitbrand #uiux #visualidentity #reproductiverights

New project launch >> https://lnkd.in/eNK-_iHK Wide Eye has had the privilege of supporting several organizations and leaders dedicated to protecting and advancing reproductive rights at a crucial time for the movement globally. When approached by reproductive rights advocate and organizer Cecile Richards—co-founder of Chat With Charley and former president of Planned Parenthood—and Lauren Peterson, writer, strategist, and co-author of Make Trouble, we eagerly embraced the opportunity to collaborate. Over recent months, our team of brand and content strategists, art directors, and engineers worked closely with Richards and her team of strategists, writers, and digital and communications experts to create the Abortion In America website. This site is a journalistic collection of personal stories, curated to foster a deeper understanding of the impact of healthcare restrictions, abortion bans, and the state of reproductive rights in post-Roe America. As people across the country rise up to share their stories, we’re proud to have played a small role in building a platform that elevates these voices and supports the fight for reproductive rights. The site is designed to be intentionally simple yet impactful, allowing these powerful stories to speak for themselves. Its intuitive, interactive experience helps audiences explore the complexities of abortion care and advocacy through the voices of those most affected. Project Team: Maria Alexandra Rosales, Curtis Gray, Elizabeth Bawol, Joshua Ellis, Kayla Holbeck, Lela Feldmeier, Natalie Kopke, Nathan Dirks, Sita Chandra, Skyland Woll, Erica (Andersen) Comfort #design #branding #creative #webdesign #brandstrategy #nonprofit #nonprofitbrand #uiux #visualidentity #reproductiverights

um... this snuck up on me.

🎉 Happy 100th birthday to President Jimmy Carter! 🎉 As we celebrate this incredible milestone, we’re excited to announce that Wide Eye is partnering with the brilliant and dedicated folks at The Carter Center to refresh their visual system and redesign their website. The Carter Center’s mission—championed by President Carter and Mrs. Carter—has always been to foster peace, fight disease, and build hope worldwide. We’re deeply honored to contribute to this legacy and help propel their transformative, global work into the future.

Democrats just pulled off one of the biggest brand turnarounds in history In my latest story for Fast Company, I take a look back at the Democratic National Convention—in all of its carefully choreographed intent. Starting with a DNC brand led by Ben Ostrower from Wide Eye eight months ago—a brand many people probably had no clue was built directly from Biden’s—Democrats presented skyscraping letterform messaging, a blue so dark it reads as haute black, and a bacon-y re-appropriation of the American flag. Visually, it was confident, patriotic, and mature—the sort of staging where you could never imagine Hulk Hogan ripping off his shirt—while an audience full of light up garb brought the party atmosphere, from the playlists of Roll Call to the DJs who filled space between speeches. On this set, joy countered a long narrative of doom. Political enemies were reframed as neighbors. But humor was often the most eviscerating weapon, to reframe Republicans from the superficially “weird” to patently “ridiculous.” In this powerful acceleration of premise, Project 2025 became a prop worthy of Carrot Top, while the one-two punch of double Obamas deflated Donald Trump. They gave Darth Vader the full Space Balls treatment. And Trump, deflated into a shell of his presidential self, was easy fodder for Harris’ final blows. “It’s now our turn to do what generations before us have done. Guided by optimism and faith, to fight for this country we love, to fight for the ideals we cherish, and to uphold the awesome responsibility that comes with the greatest privilege on earth. The privilege and pride of being an American,” she said. Read my full story here: https://lnkd.in/gUDhkR2j

Had a great conversation with Mark Wilson at Fast Company about some of the Wide Eye Team's recent creative and #branding work with Democrats. I’m a true believer, and so is everyone else at Wide Eye, that it’s sometimes the small, incremental, almost invisible creative decisions that make all the difference between success and failure in branding. To be cliché, the devil is in the details. Herein lies an important case study… Honored to have lead this design work with Elizabeth Bawol Grace Abe Sebastian Arredondo Alayna Citrin Lola Jacobs Kayla Holbeck Skyland Woll Nathan Dirks

Hello from Chicago! We’re thrilled to partner with the @demconvention team on the brand and website for the 2024 Democratic National Convention. We built a flexible, vibrant, and accessible identity that's setting the stage for Kamala Harris and Tim Walz's historic campaign this week. Looking ahead, some of you may know we’re also involved with the Harris for President campaign brand—more to come on that collaboration soon... Project Team: Ben Ostrower, Curtis Gray, Elizabeth Bawol, Kayla Holbeck, Lola Jacobs, Nathan Dirks, Sebastian Arredondo, Skyland Woll #branding #design #ux #uxdesign #uidesign #UIUX #interactivedesign #sitedesign #webdesign #websites #wideeye  #DNC2024 #demconvention

Hello from Chicago! We’re thrilled to partner with the @demconvention team on the brand and website for the 2024 Democratic National Convention. We built a flexible, vibrant, and accessible identity that's setting the stage for Kamala Harris and Tim Walz's historic campaign this week. Looking ahead, some of you may know we’re also involved with the Harris for President campaign brand—more to come on that collaboration soon... Project Team: Ben Ostrower, Curtis Gray, Elizabeth Bawol, Kayla Holbeck, Lola Jacobs, Nathan Dirks, Sebastian Arredondo, Skyland Woll #branding #design #ux #uxdesign #uidesign #UIUX #interactivedesign #sitedesign #webdesign #websites #wideeye  #DNC2024 #demconvention

I cannot tell you how cool it is to see your brand identity work brought to life like this. Gets me every time. Bravo to Jen Perrone Lola Jacobs Grace Abe Alayna Citrin Sebastian Arredondo Elizabeth Bawol Skyland Woll Joshua Ellis Kayla Holbeck Nathan Dirks and the rest of our amazing team at Wide Eye for their work on the 2024 Democratic National Convention Committee and demconvention.com (images via Natasha Korecki on Twitter/X)

Ok, gonna be in Chicago next week for the Democratic National Convention with a bunch of the Wide Eye crew. Network, who’s going and where are the good parties? Oh, and had the pleasure of designing this lovely identity with the great Grace Abe Elizabeth Bawol Sebastian Arredondo Alayna Citrin Lola Jacobs Jen Perrone and Jonathan Hoefler