Zoyes Creative

Addressing the nationwide reality that homeownership rates among Gen Z and Millennials are historically low, the team at Nido approached us with a mission to launch a platform that would help renters save for a down payment, one rent payment at a time. From this brief, Zoyes created a go-to-market tool box for Nido—complete with a new name, logo, kinetic brand identity, and a sleek, intuitive digital experience. Nido, which means nest, is bold, memorable, and perfectly suited for the app environment. Central to the brand identity is the confident and dynamic “N” logomark. This mark is paired with an inviting sans-serif typeface, vibrant gradients, and interlocking shapes that convey a sense of financial empowerment and trust. Complemented by a pattern and a color palette that embodies wealth and growth, Nido's new brand lies at the intersection of simplified education and approachable expertise. To view the full website, visit nidorewards.com. #brand #design #brandidentity #websitedevelopment #zoyescreative

We are giving great thanks and recognition to our Form Team Director, Rich Rozeboom, as we are proud to celebrate his 20 year anniversary with our firm. We first met Rich as a graduate of Lawrence Tech College of Architecture and Design. With a passion for architectural illustration and model making, he has grown with our company over the years. As Form Team Director, his dedication, creativity and leadership have been instrumental in our collective achievements. We are beyond grateful. Cheers to 20 years, and many more amazing years ahead!

On this 4th of July, we’re throwing it back to our work on American Apple, the first Imperial cider offering from Michigan-based beverage giant Blake's Hard Cider Co. Back in the Fall 2022, we helped Blake’s bring American Apple to market by developing its brand identity, designing its packaging system, and crafting a narrative highlighting the drink’s distinctly American heritage. Centered around the custom script logo and a classic color palette, the brand leans into this friendly, authentic character – positioning American Apple as the perfect drink for a backyard barbecue, a Sunday tailgate, or a night out with friends. To all, enjoy the holiday & please drink responsibly! #tbt #branding #brandidentity #packagingdesign #zoyescreative 📸 : Jason Ryan

We’ve been eager to share about our involvement with this project, as many of you visited & celebrated the opening of Little Village earlier this year in May. With over 3.5 acres of green space, parks, and elegant spaces to work, play and create, Little Village set out to create a communal hub for artists, accessible to all. Working with a freshly designed brand identity from @Audetorium, Zoyes crafted a digital experience that would serve as both an educational platform and an engaging introduction to the neighborhood.   By showcasing public spaces and their offerings - such as The Shepherd, a one hundred year-old church, transformed into a cultural arts center - the website was designed to underscore the connected nature of the community’s initiatives. To view the full site, visit https://lnkd.in/dG3xmpZv.

As Detroit's built landscape continues to evolve, there are many milestones to celebrate and take pride in. We are grateful for the opportunity to have worked alongside our clients on these dynamic developments across the city. Cheers to Detroit's legacy & bright future! #Detroit #FutureDetroit #DetroitDevelopment #Branding #Marketing #ZoyesCreative

Taking a moment to show our appreciation for our Creative Director, Joey Schwab, who has been contributing his unique talents to the firm for more than a decade. He is a multifaceted creative, skilled as a brand designer and web developer. His work is focused on the design and implementation of strategic brands and thoughtful digital experiences that create lasting impact in Detroit and beyond.   Whether working hands-on in the design process or behind the scenes leading our creative team, Joey continues to play an integral role in all things Zoyes. #creativedirector #designer #design #branddesign #branddesigner #appreciation

Next week, the Zoyes team is heading to Washington DC to attend the 2024 AIA Conference on Architecture & Design. Hosted by The American Institute of Architects (AIA), this years event is filled with amazing seminars, tours and workshops. It’s a great time to network and share knowledge. Will you be there? Let us know in the comments or shoot us a DM if you’re attending. We’d love to hear from you! #AIA  #Architecture  #Architects  #AEC  #Design

Zoyes recently worked alongside the Gilbert Family Foundation team to reimagine a website that reflects the highly personal and invested nature of the foundation's work. Founded on the belief that big problems require big solutions, GFF’s mission is twofold: finding a cure for Neurofibromatosis and building opportunity in Detroit by making transformative investments focused on solving complex problems through long-term, collaborative relationships with their partners.   The redesigned GFF website aims to simplify an expansive body of partnerships and resources to garner trust among Neurofibromatosis researchers and Detroiters. Compelling storytelling, GFF's fresh new look (coming soon!), and an intuitive interface creates a seamless digital experience. Visit the new website at https://lnkd.in/eWywrYYD. #nfawareness #MakeNFVisible #detroitneighborhoods #equity #branding #websitedesign #detroitdesign

What a day this was! Thankful to be part of last week's festivities at Michigan Central , celebrating the many AEC teams responsible for bringing this historic landmark back to life. Excited for the upcoming OPEN house on June 6th. Hope to see you there!

Celebrating a recent project our Form Team did for LPA, Inc. for a competition in California. Monochromatic models with internal illumination can be highly effective way to showcase innovative concepts.   #architecturemodel #modelmakers #scalemodel #3Dprinting #modelshop