Sixteen years ago, I took the risk of following my entrepreneurial spirit and started Honey. Our goal was to commit to the intersection of marketing and design while empowering the food, beverage, and agriculture sectors through thoughtful strategy.
Along the way, I learned a lot about myself, others, and this business.
Here are sixteen things I learned over sixteen years.
1. Your passion is profitable. Your business may not be for everyone, and that is okay. Work with the ones that value what you bring to the table.
2. Care but don’t carry. (a quote shared by my friend Paul McClure)
3. If you are an ass to anyone in hospitality, you aren’t my people.
4. Understand what cash flow is, means, and understand your money and budget.
5. Business development is your heartbeat. Don’t put it on the back burner.
6. Pay yourself. Yes, a salary.
7. It’s okay to leave a meeting to get your kids. Don’t apologize for it - just say it early and exit confidently.
8. If you market or create for a community that you don’t inherently understand you better listen and learn. Remember, it’s not your story, it’s theirs - design it right.
9. Break bread, meet for a drink, always.
10. Surround yourself with people who are positive, give a shit, and address your weaknesses.
11. Pick up the phone. A human voice is better than email.
12. Evolve or dissolve. (a sentiment shared by adam federico)
13. Write it down. Take notes. You aren’t going to remember it all.
14. Ask for help and ask often. When you form trusted relationships with brain trusts and the community around you, they help carry you through the hard times.
15. As the leader and owner, it is your job to protect your people - even if it means you get the brunt of it.
16. Authenticity and integrity above all. Full stop.
Thank you to everyone who has been a part of this incredibly fulfilling journey.
Cheers to learning more!