Custom Content from WSJ

At Custom Content from WSJ, we create powerful brand experiences through disruptive content that inspires decision-makers to take action. Discover our storytelling capabilities below, modeled on the most trusted journalism in America.

2 in 3 consumers think pharmaceutical misinformation is a big problem in the industry, and they’re calling healthcare companies out for being part of the problem. 7 in 10 readers from The Wall Street Journal, Barron's, MarketWatch, and Investor's Business Daily Daily say companies need better science and safety messaging about their drugs, according to new research from WSJ Intelligence. How can brands break through this perception? It comes down to trustworthiness and messaging, according to the “Moveable Middles,” a group of skeptics who could be persuaded to shift their perceptions of medications and vaccines, 1 in 2 would be more likely to consider a prescription medication or vaccine if their trust in the specific manufacturer increased. Frontline healthcare workers have the most authority to increase this trust—over 8 in 10 say their primary care provider could convince them. Publishers also have the power to drive consideration. 6 in 10 say they would be more likely to consider a prescription medication or vaccine if they read an article about their efficacy in a reputable news outlet. For more insights from the 2024 WSJ Intelligence Healthcare Study, including top content formats for resonating with this “Moveable Middle,” contact Athanasios Kastritis (athanasios.kastritis@wsjbarrons.com) and Jim Gardner (james.gardner@wsjbarrons.com).

Paid Program with DP World: The expansion of the Port of Santos in Brazil and use of rail is helping feed the world, protect the environment and improve the lives of local farmers.

Paid Program with Boston Consulting Group (BCG): Data silos, manual processes and static routes are hindering operational efficiency in the transportation sector. How can AI revolutionize the industry?

The United Nations General Assembly brought The Wall Street Journal’s Journal House to NYC for three exciting days of conversation and connection at Bryant Park Grill. Moderated by Mae Cheng, Phillipa Leighton-Jones, Willem Marx, and Raakhee Mirchandani, insightful sessions on emerging technology, generative AI, cybersecurity, sustainability, and conscious investing were held by our sponsors, including Deloitte, Barclays, Palo Alto Networks, Philip Morris International, Propane Education & Research Council, L'Oréal Groupe, and Ecolab. These sessions emphasized that: - Corporations will need to work and invest together to solve issues of sustainability and push for a more efficient future - Innovations in technology, like AI, have real-world implications for natural resources. Figuring out how to reduce the usage of these resources won’t just help the environment, but can also lead to lower production costs and improved relationships throughout the supply chain - Transparency is fundamental to building trust with consumers and experts when navigating a rapidly changing world - Advancements in AI have allowed for new malware to emerge. Combining the power of generative AI with machine learning when approaching cybersecurity can lead to a more resilient future Photos: Clifton Prescod/The Wall Street Journal

Paid Program with Bayer | Crop Science: Why chronic global food insecurity requires us to rethink—and transform—the way we grow rice.

Paid Program with Hewlett Packard Enterprise: Hewlett Packard Enterprise’s Neil MacDonald and NVIDIA’s Bob Pette on new solutions that make AI more accessible, allowing companies to deploy powerful systems quickly.

Paid Program with Infosys: Lubrizol's leadership is driving change to expedite growth and create value across the enterprise, with a strong focus on sustainability and circular economy principles.

Paid Program with Energy Transfer: From a booming population to the growth of data centers, here’s why energy needs are on the rise.

Paid Program with SAP: Ascend Elements has soared from 10 to over 400 employees in four years thanks to its innovative technology and sound strategy. Choosing the right cloud solutions has been key.