YW3

"Every business has its tipping point—the moment where possibility becomes action, and action creates lasting impact." Last week, LinkedIn for Marketing released its “Meet the Small Business” Report, spotlighting the pivotal moments that don’t just shape growth—they define a business’s future. YW3 was honored to collaborate with LinkedIn to position our client, FedEx, as a supporting thought leader in #B2B within the report—a small yet meaningful way to highlight the brand’s unwavering commitment to empowering businesses through their most transformative moments. We know tipping points don’t just happen to businesses; they happen with them. For FedEx, it’s about delivering the tools, insights, and connections that help businesses thrive. For YW3, 2024 marked a tipping point of our own: the opportunity to partner with one of the world’s most iconic brands to reimagine how they lead and connect with customers on #LinkedIn. At YW3, we believe LinkedIn is more than a platform for professional connections—it’s a catalyst for bold #storytelling, meaningful #ROI, and the kind of #growth that changes everything. For us, this isn’t just another project—it’s a launchpad. You heard it here first: Watch this space 🚀 Ready to discover the storytelling potential of LinkedIn for your Brand? Let’s build your launchpad together. Visit our website through link in my profile to get in touch with our team! LINK TO LI REPORT : https://lnkd.in/gtHN8MaS

The dangers of relying solely on #AI 🤖 in #storytelling are evident, as mistakes can easily occur. YW3 Special Projects recognizes this risk and introduces #StudioAI, a comprehensive solution that combines generative AI storytelling with human oversight at every phase. StudioAI stands out by ensuring human involvement throughout the development process, guaranteeing a nuanced and thoughtful approach to AI-driven narratives. Whether you are already immersed in AI technologies or just beginning your journey, our team is equipped to collaborate and enhance your strategies. Avoid being the marketing executive who overlooks the importance of human touch in AI storytelling. Reach out to YW3 Special Project's StudioAI for a seamless integration of creativity and technology. 🚀 Learn more about our approach and the impact of AI in #marketing, contact us at info@yw3.co 📧 https://lnkd.in/eX6dDB-j

Big shoutout to our Wondery clients! At YW3, we recently produced 2 immersive activations at Cinespia in the #HollywoodForeverCemetery for the launch of the Wondery true crime genre #ExhibitC. The interactive crime scene experiences for Texas Chainsaw Massacre & Trick ‘r Treat drew in talent, tastemakers & influencers, resulting in exponential earned media. Attendees were immersed in eye-catching brand placements strategically integrated into the event, ensuring strong #Wondery and Exhibit C brand presence. The event reached 8,000+ attendees and generated countless social media impressions. From strategy to production, #YW3 offers end-to-end #phygital solutions for your brand experiences. Contact us at info@yw3.co to explore how we can innovate and execute for your #marcom strategy(s) in 2025 and beyond.

The Wall Street Journal 🤯 Wow, what a way to end a dream of a day!! When we set out, over 10 years ago, to pioneer a new industry, we knew we faced incredible odds, so to have an outcome like this is really more than we could have ever hoped for or dreamed of. Thank you to our incredible Influential team, clients, partners, board members, advisors, and advocates. It’s because of you all, and a lot of hard work and collaboration, that we’ve reached this pinnacle. But make no mistake, this is no swan song and we are not going quietly into the night. We just partnered with the largest, most creative, innovative, and technologically savvy holding company in the world, in Publicis Groupe, and our collective resolve is to continue to raise the bar and set the tone for the Creator Economy, for many years to come. We will raise a glass and toast to our success tonight, but you better believe that we’ll be back on the grind in the morning. 🥂 Thank you, thank you, thank you to all of you, for your support!!! And thank you to Katie Deighton and The Wall Street Journal for this amazing coverage.

Words cannot describe this feeling… it has been a decade in the making. For me, the meaning of life is Creativity and Connectivity, doing something bigger than yourself that you could not do by yourself. 10 years ago, we assembled a team of tenacious dreamers, all with the same focus and dedication to build something that would forever change the creator economy. Today, I am overjoyed to announce that we have taken the next step in our journey and have joined the Publicis Groupe family. Now, the largest influencer marketing company in the world is integrated into the world’s highest performing and most innovative holding company with a clear mission to evolve our industry using unparalleled data for our Fortune 1000 clients. Thank you to everyone that helped us get here and those that will accelerate us into the future. A special thank you to everyone who believed in the Influential vision from the beginning: - My Mom, Anita Detert (AKA Chief Media Momma)  - My brothers, Chris Detert & Chris Poydenis - Investors and Board Members, Joseph Miller, Zac Rosenberg, Santi Pierini, Hope Frank, Kan Tang - Our OG sales leaders, Jessica Farber, Jesse Batres, Tara Rothman, and Greg Reiss - Our OG squad, Shane Bick, Natalie Mahdavi, Natalie Xanthakis, Mackenzie Ferrara (Simms), Katrina Roberts and too many others to name. Together, we are Influential 🚀

I be flipping the world upside down with my new partnership with Intel Corporation and YW3 ..🙃 🙃 powered by an Intel Core Ultra processor! #IntelAmbassador #IntelCoreUltra @intel @hp 🙃 More to come https://lnkd.in/edxktj8m

Team YW3 is seeking a #ProjectManager to join our team! We are on the lookout for a self-motivated professional to collaborate within our diverse business landscape. The ideal candidate will possess expertise in #DigitalMedia & #SocialMedia, #Influencer Marketing, #BrandedContent & #Experiential. Experience in these areas is key as well comfort with client facing communications. In contrast to traditional office settings, we provide a hybrid work setup splitting time between #WFH #NYC and #LA. Apply now: https://lnkd.in/gwqF3PhA