Influential

Hello LinkedIn friends! Influential is hosting a virtual Town Hall on Monday, as an educational resource for creators to dive into a variety of topics within the influencer marketing space. This Monday at 4 PM PST/7PM EST, we’re celebrating Women’s History Month with a special panel featuring creators Lucie Fink, Daniela Legarda, and Nichole Jacklyne. We'll be discussing how they’ve monetized their personal brands and share their experiences becoming successful female creators. Sharing the RSVP link, feel free to tune in if you’re interested! https://lnkd.in/geDJuSUm

What better way to close out Women’s History Month than by highlighting how women are leading the creator economy? With 77% of monetizing influencers being women, this stat showcases the power of women in shaping culture, driving engagement, and redefining influence. At Influential, we’re proud to support and collaborate with the women who are making an impact every day. 👑 ✨ #WomensHistoryMonth #CreatorEconomy #Influential

According to EMARKETER, March Madness 2025 ad inventory is nearly sold out, and athletes are fueling a new wave of brand partnerships. As our CEO, Ryan Detert, puts it: Success comes from aligning brands with athletes who truly reflect their values—like pairing a wellness brand with a nutrition-focused player. Check out the full article to see how NIL is reshaping influencer marketing! https://lnkd.in/gBsVJz9m #MarchMadness #InfluencerMarketing #NIL #Influential #eMarketer

In celebration of Women’s History Month, AdMonsters featured insights from 44 women leaders in ad tech, sharing their experiences, advice for the next generation, and tips on using your voice to create your own path to success. We’re proud that our very own SVP of Growth, Kristen Dolan, was highlighted! https://lnkd.in/e4gX_8zn #Influential #AdMonsters #WomensHistoryMonth #AdTech #InfluencerMarketing

Springing into March with the hottest #SocialTrends shaping the digital landscape! From viral moments to exciting things on the horizon, here’s what's buzzing. 🐝 Read the full article below for more! https://lnkd.in/egHpNni9 #SocialMediaTrends #InfluencerMarketing #CreatorEconomy #Influential

We teamed up with Ad Age to spotlight six must-know social video trends shaping the digital landscape. From TikTok to Instagram, we helped identify the biggest short-form video shifts over the past month—so brands can stay ahead. As part of this collaboration, we also co-created the TikTok Trends Tracker, an exclusive resource for All Access subscribers. It’s your go-to guide for trending video formats, viral audio, and the songs capturing internet attention—complete with in-depth insights on each trend’s reach, powered by Influential. Check out the article for more! https://lnkd.in/gnrXmYQc

This month, we’re honoring the women who uplift, empower, and inspire us. Today Kimmy Fleishman, our Head of Creative Strategy, is celebrating Rachel Marsh, whose friendship and support have made a lasting impact on her life. “Rachel has been a constant source of strength and joy in my life since we met at Spark Foundry in 2011. Her unwavering support and ability to lift my spirits have made her not just an invaluable colleague in business, but one of my closest friends. Life is undeniably more fun with her around, and women like her—kind, compassionate, and endlessly supportive—make the world a better place.” – Kimmy Fleishman We celebrate the women who inspire us—at work, in our lives, and beyond. Tag a woman who has made an impact on you! 💜 #WomensHistoryMonth #WomenWhoInspire #Influential

2025 SXSW Recap 🔊🌟 We had an incredible time in Austin this year, here are some of the highlights: Influential teamed up with Snap Inc. for an unforgettable night, bringing together brands, creators, and industry leaders to celebrate the creator economy. Our CCO, Chris Detert, joined Swayable CEO James Slezak and BSE Global’s Darolyn Pierce for a dynamic discussion on agile marketing. Chris shared: “Agile marketing is a marriage of data and science along with human intuition. You do tests, have controlled methodology, and you look at lift – and use your gut feelings too.” – Chris Detert Already looking forward to next year! Huge thanks to everyone who joined us. #Influential #SXSW #CreatorEconomy #InfluencerMarketing

Publicis Commerce is heading to Shoptalk Spring (March 24-27)—bringing together top minds from across Publicis Groupe to tackle the future of retail! Here’s how you can connect with us: 🍣Sushi & Sake Happy Hour – Join us on March 25 for an exclusive networking event. Space is limited! 📩Daily Recaps – Get key takeaways & emerging trends straight to your inbox. 🤝1:1 Meetings – Meet with our commerce experts to explore growth opportunities. 📊Post-Event Webinar on April 8 – Missing Shoptalk? We’ve got you covered with a full recap. 🔗 Stay ahead—sign up & learn more: https://lnkd.in/eKqYgmNJ ___ Arc Worldwide | CJ | Digitas North America | Epsilon | Influential | Mars United Commerce | Profitero | Publicis Sapient | Razorfish | Saatchi & Saatchi X | Zenith #Shoptalk #RetailInnovation #PublicisCommerce

From stadiums to boardrooms, data-driven creative is changing the game. Today at #SXSW, BSE Global's Darolyn Pierce and Influential's Chris Detert chatted with Swayable CEO James Slezak about how they’re using creative pre-testing to prove the impact of their messaging—whether it’s driving fans to arenas or defining the new era of influencer marketing. Here are some key takeaways: “Agile marketing is a marriage of data and science along with human intuition. You do tests, have controlled methodology, and you look at lift – and use your gut feelings too.” -Chris Detert “Marketing is evolving and a key to success is to lean into what the data is saying - do some controls and some measurements. What you’ll find could be very surprising from what you previously thought.” -Darolyn Pierce Stay tuned for the session recording later this week! #Swayable #CreativeEffectiveness