President & Co-Founder @ ZeroTo1 | (previously) Founding Team @ Shipt | DM me for more info on TikTok Shop, ROI Influencer campaigns, and UGC ads that convert
Why you should work with ZeroTo1 to build a profitable influencer-affiliate community Part #17 It's because we've failed before 😲 Here are the lessons we learned from the first community we built for Omaze 18 months ago. And how we solve for these program killers before engaging with any client to make sure we are set up for success. Here is an overview of the anti-case study if you don't have 20+ minutes to hear me ramble: Program killers 1. Friction (link generation, content review, legal and more) 2. No customer participation 3. No value trade upfront outside of offering commission Lessons The tech stack mission critical. Make sure your platform can do all of these things well: - Discovery - CRM with email sequences and automations - Seemless link generation - Reporting Simplicity Matters Take a test, learn, and Iterate approach - a/b test subject lines, messaging, offers Community > Transactional - if you're just looking for transactions, take stab at an affiliate program. - In order to unlock significant revenue from influencers they need to feel like they are important and belong to something bigger Main takeaway: We look for and make sure that these things are easily solved for aren't going to be hurdle in our audit and exploratory phase to ensure that we are both set up for success. Drop a comment of the biggest lesson you've learned from a "failure." Happy Friday Y'all!