Rand Fishkin’s Post

If you run surveys in your company, open this:👇 Have you ever ran a survey and got answers that made you happy? Then you executed your plans and your results were disappointing? Humans LIE. That's the topic for today. Companies like to run surveys to have an idea of what people want. But are surveys so useful? Let's see. Something that has stood out to me in marketing is that people don't tell the truth. If you want a better chance at getting honest replies, don't ask people for information like their email address or anything else on Google forms. In fact, don't use Google forms. The problem is…you've made the process more lengthy, which means people would just pick whatever they want so they can get it done with… Few people will finish the survey because they just don't have your time… And the moment someone feels like you have a bit of information about them, they want to paint themselves well. Some people host surveys in real life and record people on camera. That might work for something fun like Family Feud… But not in business. If you ask an average Nigerian if they'd like a method of passive income that allows them to just lock their money somewhere and get returns, 90% of them will say YES! Then you go ahead to launch your staking platform and only few people sign up. Most times…people answer surveys by choosing options that would make them look 'good'... Not options that show they really feel. And when you run polls on social media?? Psychologically, when someone sees that 60% chose option A… Even it they want to choose option B, they'll go for A because they want to appear as 'normal'. Now that you've seen the limitations of surveys… How can you get to know what your potential clients and customers REALLY want? We'll take this in tomorrow's post.

Sellers, interest based CTAs are dead. (lol sorry I couldn't resist) But the the data does show they've become so widely used that they don't have the same *pop*. Your only worse options for getting a reply are inviting them to an event or offering to send over a whitepaper or a video. You're better off asking for the meeting. Ex. "Think this is worth a call?" Your best option? Asking for a referral to someone else within the org. Ex. "Would **** be a better person to cover this?" Or "Does this fall under RevOps at ***" Or even the lazy "Realize I might be barking up the wrong tree. Is this someone else's priority?" Ps. What does that data tell us about the state of targeting 🫠💜 No reply after 3 emails? Probably the wrong person or bad timing

These survey results are fascinating to me... We recently surveyed our audience and found that 84% of them need fewer than 100 leads per month to see significant growth in their business. 28% need fewer than 10 leads. We're often told that you need 100's or 1000s of leads to grow our business when in reality, you only need a few. It's far better to have fewer leads and know what each person is struggling with, their future goals, and exactly how your services can help, than have a load of email addresses of people who are barely know who you are or what you offer. Let's normalise getting fewer high-quality leads vs lots of low-quality leads. We have loads of data like this, I'm happy to share it with you if you think that would be valuable? P.s. yes, when you use ScoreApp you can also easily turn the data you collect in social media posts...like this 😉

🚀 As a business owner, my inbox is inundated with hundreds of emails every month, all promising to skyrocket my lead generation. But here's the thing: I NEVER respond to them. Why? Because in the realm of lead generation, it's not the quantity that counts, it's the quality. 🎯 The key lies in attracting leads that align perfectly with your "ideal client" profile. But the journey doesn't end there. What truly matters is what happens after you capture that lead. How do you engage, follow up, and steer this potential towards a positive outcome? 🌱 Once you secure that initial order, the focus shifts to nurturing this new relationship. How do you grow this budding connection into a thriving, long-term partnership? 🔍 And let's not forget about the leads that don't immediately convert. How do you keep the communication channels open, updating them about your broader range of services or product portfolio? This ensures that your business stays top-of-mind, ready for when a new opportunity surfaces. 🛑 So, it's time to rethink your approach. Stop chasing leads indiscriminately. Instead, focus on attracting the right leads and nurturing those relationships effectively. That's the real secret to sustainable business growth. 💡 Let's discuss: How do you ensure the quality of your leads? And once you have them, how do you maintain and grow these relationships? By the way Zoho users if you have CRM, Campaigns and Zoho Survey you can build a solution very similar to ScoreApp! #LeadGeneration #BusinessGrowth #CRM #ClientRelationships #QualityOverQuantity #Entrepreneurship #BusinessStrategy

📌 In my last post, I explained that if you hunt for clients from a unique site, you will find clients quickly. However, some people did not understand this point, so I thought I would write a new post and try to ensure you understand my point of view. When you search for clients on a trending site, your chances of getting a reply are low. The main reason for this is that thousands of people are reaching out to the same client just like you. Let’s suppose the client you are emailing receives a thousand other emails daily because it’s a trending site. This is a conservative estimate; it could be many times more. So, think about it yourself, the client will only respond to a few people each day. Now, listen to the point I am trying to make: When you email a client from a new website, fewer people have emailed that client, so the chances of the client responding to you are higher. Because everyone needs work, and when there are fewer people emailing, the response rate increases. Then, it doesn’t matter if you use a trending site or a premium one.

Is Your Business Missing Out on High-Quality Leads? Google Holds the Answer (and It's Data-Driven) Imagine qualified leads walking straight to your competitor's door, simply because they weren't aware of your services. This harsh reality might be closer than you think, especially if you haven't tapped into Google's powerful Local Service Ads (LSAs). But here's the good news: Google is laser-focused on connecting users with the EXACT services they need. Here's how Google uses data to ensure LSAs are a win-win for everyone: Uncovering hidden demand: Through search trend analysis, Google identifies local service categories with skyrocketing user interest. Prioritizing your audience: Consumer surveys help pinpoint user needs and preferences, ensuring LSAs cater to what matters most. Keeping it local: Feedback from businesses like yours allows Google to expand categories and cater to specific regional demands. Staying ahead of the curve: Google analyzes competitor offerings to ensure LSAs remain at the forefront of the market. Economic foresight: They consider the financial impact of new categories, guaranteeing long-term benefits for both businesses and users. This data-driven approach ensures LSAs are a goldmine for qualified leads . Are you ready to claim your share? #LocalServiceAds #DigitalMarketing #MarketResearch

What are you most interested in finding out about your LinkedIn data? 📢 📢 📢 Here is my dashboard: https://lnkd.in/gbGgT5-g 📊 Would you want to know who you are talking with most? 📈 Would you like to know how your connection count has increased over time? 👨💻 Would you love to know where most of your connections work? By working on my data, I found some interesting answers to these questions. I thank Madeeha Umar and Donna Atkinson for their support in my growth. There are many other interesting things you can get from your LinkedIn data. What insights will you uncover? Thank you, Avery Smith, for your insights on this project. #data #dataanalysis #dataanalytics #tableau #tableaupublic

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Harness the Power of Polls and Surveys: Engage Your Community Engaging with your community is essential for any project’s success. One of the best ways to involve your community is through polls and surveys. They are simple yet powerful tools that can provide valuable insights into what your community wants and needs. Here’s why you should consider using them: Why Use Polls and Surveys? ◼ Engage Your Community: Polls and surveys make your community members feel valued and heard. When you ask for their opinions, they know their input matters. ◼ Get Valuable Feedback: Instead of guessing what your community wants, you can directly ask them. This helps you make informed decisions that align with their needs and preferences. ◼ Build Trust: Regularly seeking feedback shows transparency and openness. This builds trust and strengthens your relationship with your community. How to Use Polls and Surveys Effectively ◼ Keep It Simple: Ensure your questions are clear and concise. The easier it is to participate, the more responses you’ll get. ◼ Be Specific:  Ask targeted questions about upcoming projects or features. This will give you more useful and actionable insights. ◼ Use the Right Tools: There are many free and easy-to-use tools available, such as Google Forms, SurveyMonkey, and social media poll features. Choose the one that best fits your needs. ◼ Share the Results: Once you have the feedback, share the results with your community. Let them know how their input will shape upcoming projects or features. ◼ Act on Feedback: Show your community that their opinions matter by implementing the most popular suggestions. This encourages more participation in the future. Conclusion Polls and surveys are powerful tools for engaging your community and making better decisions. By regularly asking for and acting on their feedback, you can ensure that your projects and features meet their needs and expectations. Start using polls and surveys today and watch your community thrive! #CommunityEngagement #PollsAndSurveys #CommunityFeedback #EngageYourCommunity