iPullRank is an ambitious ten-year-old digital marketing agency based in New York City and founded by industry thought leader Michael King. Our mission is to drive results for our clients by delivering marketing work that we can be PROUD of. Oh, and our value set is PROUD: P - Proactive; R - Reliable; O - Outstanding; U - Useful; D - Dedicated. We keep that front and center on a day-to-day basis.
If you're curious about what types of clients we work with, they range from Fortune 500 brands to mid-sized enterprises and exciting small businesses. Our team executes and consults on campaigns in a variety of industries, but many of our clients tend to be media, finance or fashion companies. The iPullRank team is adept at providing a range of digital marketing services, but most of our work is in some combination of Content Strategy, Search Engine Optimization (SEO), Analytics and Conversion Rate Optimization. Our employees are duly encouraged to specialize deeply in a specific category that they are passionate about and grow into well-rounded marketers through collaboration, training and real-world experience.
As an employer, we look to cultivate an environment where employees feel taken care of. Despite our size, we offer competitive salaries and benefits. We want our employees to grow with us. We don't want you to just fill a role, we want you to take ownership and make an impact.
We're not a big agency and our clients appreciate that because our size allows us to make things happen. We're a nimble group that believes the best idea can come from anyone in the company -- and we're always after the best idea. We're looking for creative and smart people to join our team and help us in our missions to find the best idea. If that's you, we'd love to hear from you.
Position Description
iPullRank is looking for a Content Strategist to join our team to facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy as well as working with other team members to execute on content campaigns and ensure that content objectives are being met. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. This role is ideal for someone looking to cross the chasm between content strategy and execution with an interest in agency experience. Salary range: $65K-85K
What You'll Do:
Develop multi-channel Content Strategy to inform client content creation efforts that align with their business goals
Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance
Perform extensive content audits
Lead brand voice and tone workshops for clients
Develop governance and workflow models
Lead ideation sessions for content creation
Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results
Write user stories to inform user experience and development
Develop models and specifications for metadata and taxonomy
Work with the Research & Analytics team to design and execute Conversion tests and optimize strategy based on performance
Work with Content Promotion lead and Social Media strategist to develop strategies for promotion of content
Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership
Requirements
2-4 years of experience in a similar content strategy position
Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, taxonomy efforts and applied usability learnings
Strong experience and understanding of digital marketing channels and measurement metrics: SEO, keyword research, information architecture, usability best practices
Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories
Highly proficient in Microsoft Office applications: Excel, Word and PowerPoint
Content presentation and delivery skills - determine how content should be packaged and delivered to induce audience to take desired business actions
Experience developing strategy for Social Media campaigns
Previous experience with digital marketing tools such as SEMRush, Google Analytics, Buzzsumo, Screaming Frog
Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies
Experience leveraging market segmentation in the development of Content Strategy Experience defining brand messaging architecture and implementing and enforcing governance models
Skills of interest:
Experience working in an agency environment
Experience with a variety of Content Management Systems
Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms
Benefits
Competitive salaries commensurate with experience
100% Medical, Dental, and Vision insurance
3 weeks of vacation
Paid sick days and holidays
$1k per year toward vacation spending
$1k per year toward career-related learning
Seniority level
Associate
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Non-profit Organizations and Primary and Secondary Education
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