Growth Marketing Manager

🫡 SHOPLINE’s Marketing team is growing!

We are on the horizon of building a GTM marketing team and you can play an instrumental role in unleashing our growth. The marketing team is looking for a growth marketing manager, who has affinity setting up paid channels from scratch to steer our brand.

What you will be doing

• Understand the business goals and objectives and develop corresponding strategies grounded in integrated multi-channel (includes email, nurture programs, webinars, SEM, content syndication, social media and more) growth campaigns.
• Lead paid customer acquisition efforts across SEM (Search Engine Marketing) and Paid Social channels, optimizing campaigns for maximum ROI and conversion.
• Oversee SEO initiatives, working closely with website teams to implement organic optimizations and improve search engine rankings.
• Develop and execute account-based marketing (ABM) campaigns to target key accounts and drive engagement with decision-makers.
• Working cross-functionally with BD, Sales and Product Marketing to help inform content strategy, develop campaign-specific messaging, and align marketing programs with ongoing marketing initiatives.
• Leverage data and customer insights to ideate and produce impactful marketing creative that can be tested and optimized to drive CAC improvement.
• Spearhead marketing channel expansion by conducting A/B testing of new marketing channels while interpreting and suggesting the optimal approaches to efficiently drive customer acquisition.
• Utilize analytics and data-driven insights to continuously evaluate campaign performance, identify areas for improvement, optimize marketing strategies accordingly, and manage reporting.

Who you are

• Bachelor’s degree in marketing, business, communication, or related field.
• Minimum of 5 years’ of growth and/or performance marketing experience; B2B SaaS or agency strongly preferred.
• Proven track record of success in setting up and running revenue & pipeline campaigns, with expertise in paid customer acquisition (SEM and Paid Social: with platforms such as TikTok, Meta, and LinkedIn) and SEO/organic optimizations.
• Strong understanding of account-based marketing (ABM) principles and experience executing ABM campaigns.
• Excellent analytical skills with the ability to translate data into actionable insights and strategies.
• Strong understanding of Google Analytics, Google Tag Manager, Google Search Console, Hubspot, and website measurement tools.
• Excellent organizational and project management skills: work with cross-functional teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule.
• Flexibility to quickly adapt and align with business needs.
• Experience developing and executing multi-channel go-to-market strategies.

The interview process

• TA team representative
• Hiring Manager round
• Stakeholder round(s)
• Head of HR & President interview

What our perks look like

💸 5% matching for 401K

🍎100% covered medical, dental, vision insurance for employee

🌴Time off and vacation of 15 PTO days & 10 sick days

🏠 Flexible work arrangement and Phone & Internet allowance

About SHOPLINE

Founded in 2013, SHOPLINE is one of Asia’s largest and fastest growing omnichannel ecommerce SaaS solution providers. The SHOPLINE platform is pioneering a rich ecosystem of streamlined technologies, resources and partners that empowers merchants to succeed.

You are joining the team at a critical stage of our global expansion! This year, SHOPLINE established their first US office in the heart of LA marking a new milestone to disrupt the e-commerce industry. The GTM team is rapidly growing. We strive to stay true to our start-up roots and spearhead new ideas everyday to build an awesome work culture.

We firmly believe that growing a team with ambitious and fearless individuals will allow us to unlock our product’s full potential.