Marketing Program Manager

Responsibilities:

• Lead demand generation efforts by creating and executing multi-channel integrated marketing campaigns to generate high-quality leads.
• Collaborate closely with North American sales and marketing team counterparts to drive awareness and demand for solutions within public sector vertical markets.
• Manage campaign launches, establish timelines, communicate expectations for completion of tactics, provide regular progress updates to leadership, and track campaign effectiveness and ROI.
• Optimize public sector events program through research, management, and evaluation in line with segment strategy and by collaborating with regional events team resources.
• Occasional travel (up to 25%, depending on seasonal demands) to attend customer meetings, internal meetings, tradeshows, and conferences.
• Enhance brand awareness by leveraging regional public relations resources and spokespeople to implement an exceptional media relations, speaking and awards program within targeted vertical markets.
• Collaborate with corporate industry and product marketing teams to transform vertical market insights and solutions into engaging regional narratives that connect with our target audience

Your profile:

• You bring over 8 years of marketing experience, with at least five years in a B2B marketing role.
• Proven track record as an experienced marketing generalist familiar with both traditional and modern tactics that drive awareness and lead conversion.
• Strong affinity for data-driven decision-making and developing integrated multi-channel campaigns tailored to the needs of North American public sector agencies.
• Experience strategically building and optimizing lead pipelines through digital marketing initiatives, including SEO, SEM, email, social media, and content campaigns, focusing on nurturing leads through the sales funnel.
• Skilled in creating marketing strategy and translating into actionable programs, measuring outcomes, and optimizing for best results.
• Exceptional prioritization skills and a knack for building impactful marketing initiatives from the ground up.
• Ability to collaborate effectively across departments (both corporate and regional) to create and achieve strategic business objectives.
• Genuine passion for marketing, branding, lead generation, and achieving measurable business outcomes.
• Superior organizational and communication abilities, capable of excelling in virtual and in-person work environments.
• Experience actively managing budgets and reporting on the ROI of marketing efforts.

Assets:

• Bachelor’s degree in marketing, business or similar
• Security industry and/or public sector background
• Experience working in both corporate and regional/field-based marketing teams
• Experience with a channel sales model

Benefits:

• Competitive compensation and benefits package
• Training Reimbursement Program
• True work-life balance and flexible working schedule
• Ability to be based 100% remotely, while also part of a driven and enthusiastic regional marketing team