Vice President Global Demand Generation

About Us:

Digital.ai is an industry-leading technology company dedicated to helping Global 5000 enterprises automate software delivery workflows across complex technology environments. The company's AI-powered DevSecOps platform automates software releases, improves mobile application testing and security, and provides insights across the software lifecycle. Digital.ai empowers large enterprises to embrace AI responsibly, reduce software-related risk, and amplify developer productivity to deliver innovations that drive business outcomes. Our mission is to unlock endless digital possibilities by harmonizing the delivery of software.

About the Role:

Digital.ai is seeking a Global VP, Demand Generation who is passionate, dynamic, creative and has a proven track record for impacting sales pipeline with strong marketing campaigns. Reporting to the Chief Marketing Officer, this person will set the direction and strategy of all aspects of demand generation and manage a team of growth, field and ABM marketers, as well as business development representatives. In this role, you will own Digital.ai's end-to-end demand generation process and develop marketing campaigns to drive leads, pipeline, and revenue for DevOps, Agile & App Security segments. You will collaborate with other marketing teams, as well as sales leaders to deliver global campaigns for their respective market.



What you will do:

• Deliver predictable pipeline at scale and create a dominant market position in a space where pipeline is generated from existing or net new global enterprise accounts.
• Lead a team of growth, field, and ABM marketing professionals while managing and refining processes and budget of a growing business
• Manage a team of Business Development Representatives (BDR) responsible for qualifying inbound leads and run outbound campaigns aligned to sales plays
• Collaborate with sales, customer success, and product owners to set priorities and goals for pipeline growth, creating strategic plans to achieve targets
• Analyze Return on Investment (ROI) and the effectiveness of marketing programs to optimize future programs based on that learning.
• Develop and execute unified marketing campaigns that incorporate digital, field, and ABM strategies.
• Provide clear leadership for the demand generation team by, recruiting, motivating, and mentoring a team of marketers & BDR's who can deliver & refine a qualified opportunity pipeline.
• Develop and execute the company's strategy for acquiring, nurturing, and expanding qualified leads in global markets.
  
  

What you will bring:

• Bachelor's degree in Marketing or related field.
• 8-10 years of enterprise B2B marketing experience focused on demand generation or growth marketing, preferably in DevOps or Application Security domains.
• Startup or scaleup organization experience running global campaigns with background in organic and paid demand creation approaches, including digital, social, web, events, webinars, syndication, and programmatic ABM.
• Experience building a highly scalable, high-performing growth marketing engine building unique campaigns for both outbound and inbound programs
• Enthusiasm for data-driven marketing to understand customer behavior with strong analytical, strategic, and creative thinking for integrated campaigns
• Demonstrate success penetration of key Enterprise accounts and IT or Technical buyer / influencer personas (esp. Security & DevOps)
• Effective leader with strong communication and interpersonal abilities, as well as a hands-on approach to coaching.
  
  

Why join us at Digital.ai?

Digital.ai offers phenomenal benefits such as:

• Unlimited PTO in the US
• Comprehensive medical, dental, and vision plans
• Paid parental leave
• Unlimited access to continuous learning and professional development with Udemy
• Flexible working arrangements
• Opportunity to work with a diverse, globally distributed team
  
  

Digital.ai is firmly committed to Equal Employment Opportunity (EEO). We maintain compliance with federal, state, and local laws that prohibit employment discrimination on the basis of age, race, color, gender, identity, gender expression, sex, pregnancy, national origin, ancestry, religion, physical or mental ability, medical condition, sexual orientation, marital status, citizenship status, protected military or veteran status, and all other protected classifications. We welcome everyone and believe that diversity is the foundation of innovation.

For individuals with disabilities who would like to request an accommodation, please advise us within your job application or cover letter.

At Digital.ai , we believe in fostering a culture of pay transparency. We are committed to providing our employees with fair and competitive compensation.The current base salary range for this specific job is estimated to be between $200,000 - $250,000. Please note that final compensation will be determined based on factors such as qualifications, experience, and internal equity. We value transparency and aim to create an inclusive and equitable workplace for all our employees. Certain positions at Digital.ai might also be eligible for additional compensation in the form of bonuses, or other employee benefits which are separate from the base salary and to be defined at offer stage.

FRAUD PREVENTION ALERT: please note that Digital.ai does not use third party recruiters. In our efforts to protect you against possible impersonation please check the email address or are contacted by an unfamiliar/third party requesting please reach our directly to Digital.ai .