8x8’s Post

Dive into the future of B2B marketing with Rebecca Smith on The B2B Engagement Podcast! Uncover strategic insights on transitioning from tactical execution to strategic sales partnership. 🔗 https://lnkd.in/dsZBkP3W #B2BMarketing #StrategicSales #CMOInsights #TheB2BEngagementPod Ciena

Have you broken down "Micro Conversions" during you human to human interactions and THEN applied that to your digital strategies? If not... Than this podcast will open your eyes to a new realm of possibilities... Live tomorrow @ 11AM EST Be Human is the definitive podcast for B2B leaders who have built their 7-8 figure businesses primarily through relationship driven sales and are looking to catapult their businesses into the next phase of scale through digital marketing. We breakdown the CRITICAL human experiences that make up a relationship driven sale and translate those experiences to scalable digital marketing strategies. Be sure to tune in! #b2bsales #humanelement #growingb2b #b2b #justbehumans #salesandmarketing #b2bmarketing

Absolutely right that There’s a movement in B2B to elevate creativity for one simple reason: it’s driving marketing effectiveness for the brands! But how can you do this at scale and cost effectively for all the channels & formats that now need bespoke content to connect with your target audiences and cultures? And also be kinder to the planet at the same time, through a sustainable approach? And what are the commercial benefits of being sustainable?? #M3Labs MSQ #sustainbility #techenabled #make #manage #measure

The journey for many B2B companies to transition from selling and marketing customized services to productized offerings can be a long and complex one. There are three reasons for this: 1. There’s a business model transformation, since you’re changing the way you deliver value to your customer base and generate revenue. 2. There’s a digital transformation, since you’re you’re investing in technology or AI to standardize the way you deliver value to your customers. 3. There’s a cultural transformation, since you have to take off your expert hat and put your learner’s hat on (especially when you’re collecting feedback from customers). When done the right way, productizing services can help a B2B company to scale faster, more effectively, and serve a greater number of clients. So how can B2B companies effectively sell and market productized services? Here are 5 key areas that need to be addressed: 1. Clearly define who the market segment is. 2. Understand how you’re going to monetize your product (Pricing and packaging). 3. Think about your marketing (Messaging, value proposition, and lead generation tactics). 4. Identify and understand which sales channels you’re going to focus on. 5. Understand how you’re going to make sure that the product is renewable. I had the pleasure to discuss these topics and more with Eisha Tierney Armstrong on this latest B2B Marketers on a Mission Podcast episode. Tune in to find out more about how to productize B2B services and what the “7 Deadly Sins of Productization” are. Thanks to Leadfeeder for sponsoring this week's episode. Click on the link in the comments below to access the full interview. #b2bmarketersonamission #b2bmarketing #b2bservices #productization

Mindful Monday: Mastering B2B2C Marketing For this week’s Mindful Monday, it's time to reflect on Bonni Kaplan DeWoskin's podcast recording last week about B2B2C marketing. B2B2C blends the best of B2B and B2C marketing, with the added thrill of leveraging the B2B buyer to connect with the B2C market. Balancing the needs of both audiences and crafting compelling narratives that resonate on multiple levels is what makes it so fun. Can't wait to share more insights when the episode airs soon! #MindfulMonday #B2B2C #HealthTech #FractionalCMO #MarketingMagic

There’s a movement in B2B to elevate creativity for one simple reason: it’s driving marketing effectiveness for the brands with the appetite and ambition. Our chairman, Tom Stein, joined 6sense's Saima Rashid and Adam Kaiser on the Revenue Makers podcast to discuss what Tom believes are the three “small” things B2B marketers need to do to make this ‘The B2B Decade’, and surprise — joining the movement for cut-through creativity is one of them.   Listen to the full podcast now: https://lnkd.in/enqNHYXz   #B2B #B2BMarketing #Creativity

A quick B2B marketing lesson learnt from ... my dentist. They thought they were making money, but it backfired. At the end of the day: friction is still friction. It's not always easy to do, but amazing things happen when you eliminate it, not just reduce it. One way we're trying to get better at this is we took a B2B podcasting course (~35 modules) we were planning to sell and ungated it completely, you can check it out in the first comment. Hope the lesson (and the course) are useful, let me know if it helps. #marketing #b2b #growth

Why is #growthmarketing the number one trend in B2B right now? And why is it proving more compelling than #GenAI… despite all the hype? And why is #ABM still in the top five trends, despite it being almost a decade old as a ‘trend’? For the answers to these questions plus many more compelling insights into the trends that are powering the #B2Bmarketing space, listen to my interview with Shane Redding on the B2B Marketing Podcast, where we review the findings of the 2024 trend tracker https://lnkd.in/eY7-KDEP. Oh, and feel free the to download the free report featuring the results and handy infographic in full https://lnkd.in/edDDgwW2. B2B Marketing Propolis

💡 Personalizing digital experiences for B2B journeys is about much more than just tweaking button colors—it's about creating meaningful content and communication tailored to each buyer. In B2B, personalization means understanding the unique needs and preferences of your audience to deliver relevant and impactful interactions that drive engagement and conversions. 🎧 Want to dive deeper? Tune in to Trendemon on APAC’s B2B Growth Podcast! Our CEO, Avishai Sharon joins Shahin Hoda of xGrowth to share key tactics for digital personalization in B2B marketing. 📲 Listen to the full episode: https://lnkd.in/dvyBqv7A #B2BMarketing #AccountBasedMarketing #ABM #DigitalPersonalization #GTMStrategies #B2BGrowth