RUN CLUB’s Post

Nike's running category is showing signs of improvement, but the competition is fierce. Here's what's happening in the world of running shoes: 🏃♂️ Nike claims its running segment is recovering, but can it keep pace with rising stars like Hoka, On, and Asics? As a runner myself, I've noticed a shift in what people are wearing on the trails and tracks. It's not just about the swoosh anymore. Key takeaways: 1. Nike's running category is rebounding after a rough patch 2. Challenger brands like Hoka, On, and Asics are gaining serious traction 3. Innovative designs and marketing strategies are reshaping the landscape The big question: Can Nike reclaim its crown in the running world, or will these nimble competitors continue to eat into its market share? What's your take? • Have you switched running shoe brands recently? • What factors influence your choice of running shoes? • Do you think Nike can outpace its competitors in innovation? Let's lace up this conversation! 👟💨 #RunningShoes #NikeRunning #SportsIndustry #CompetitiveLandscape #AthleticWear

Every brand has an expiration date. How do they revive? In January of 2021, ASICS, a Japanese sportswear brand, hit rock bottom. At one of the most publicized marathon events in Japan, the number of runners wearing ASICS shoes was zero. Nike, a company born out of distributing Onitsuka (ASICS' original company name) shoes in the US in the 1970s, had a 95.7% share in the race with its popular Vaporfly shoes. Between 2015 to 2020, ASICS’s revenue shrunk from $3.7 billion to $3.1 billion. Since that humiliating showing at the race in 2021, the brand has managed to do a turnaround and has added a billion dollars to its topline. Its revenue in 2023 was at $4.08 billion, an increase of over 31% in a few years and the highest in its corporate history. Read Part 1 of my 2-part essay about how ASICS lost its way and now is making a turnaround: https://lnkd.in/e3zcjjWZ Subscribe to The Intersection, my weekly newsletter about what the future holds at the intersection of creativity and technology. #branding #brand #innovation #nike #asics #marketing #leadership #casestudy 

Did you know Nike once got banned from the Olympics? It all traces back to the 2019 Tokyo Olympics, where Nike's Alphafly shoes were branded as "technological doping." These game-changing sneakers, crafted by Nike's top scientists, featured three carbon plates and a revolutionary midsole. According to studies—funded by Nike, of course—the Alphafly could boost running efficiency by 4% and speed by 3.4%. The shoes were so advanced that the World Anti-Doping Agency (WADA) stepped in and banned them for giving athletes an unfair advantage. But Nike didn’t back down. They went back to the drawing board and introduced the Vaporfly, a version that meets new regulations yet still packs a punch. In 2019, Vaporfly-wearing athletes dominated major marathons, snagging 31 out of 36 podium finishes. The secret sauce? A full-length carbon-fiber plate that enhances stiffness and acts like a lever, cutting down on work at the ankle and improving running efficiency by 1.5%. And that’s not all. The Vaporfly's thick midsole—measuring 31mm at the heel—might seem heavy, but thanks to the ultra-light Pebax foam, it’s anything but. Later models even added air pods for extra bounce, making these shoes the ultimate race-day weapon. It's the world of technological doping and Nike is the frontrunner in this race! #nike #olympics #technology #doping #shoes #performanceenhancements

Staying on top of your game is not just about the shoes, but also about the confidence that comes with them. Whether you're crushing a workout or just running errands, Nike sneakers have got you covered. From classic designs to bold statements, Nike's got a style that fits your unique vibe. What's your favorite Nike sneaker and why? Share with us in the comments below! #NikeSneakers #SneakerLove #FashionForAll

The Fastest Man Aims for His Own Sneaker! 🚀 For sprinter Noah Lyles, being the fastest man on the planet is more than gold medals and bragging rights – he’s aiming for a signature sneaker. “I want my own shoe. I’m serious,” Lyles declared after his 100-meter victory at the Paris 2024 Olympics. “Track spikes don’t pay. Sneakers do. It’s crazy that, with all the medals and fame track athletes get, we don’t have our own sneakers yet.” While legends like Michael Johnson and Usain Bolt had their own signature shoes, track and field remains a niche sport. Lyles wants to change that narrative. He believes that success in sports can open doors to fashion, music, and beyond. “You can go into fashion, and music, and start meeting bigger and better athletes. From athletes, you go to artists, and from artists, you go to the world,” Lyles said. And he is already building his brand! His bold Adidas Adizero Y-3 spikes, diamond necklaces, and Omega Speedmaster watch, have caught the eyes of celebrities like Dwyane Wade and Magic Johnson. Though securing a signature sneaker with Adidas is a tough goal, Lyles is no stranger to overcoming challenges. Why not him? #Marketing #BrandCollaboration #Sneakers #Olympics #SportsMarketing #NoahLyles

Ever wondered why there are two giant sportswear brands with similar names? Buckle up for the incredible true story of Adidas and Puma, born from a bitter family feud! This video dives deep into the history of the Dassler brothers, their innovative shoemaking, and the events that split their company in two. We explore how Adidas and Puma went on to dominate the athletic world, sponsoring legendary athletes and sparking a rivalry that continues to this day. To know the story, have a look at this video and don’t forget to follow @iamdhanush.s for such insightful information. #iamdhanushs #adidias #puma #rivalry #brothersatwar #innovation #dasslerbrothers #competition #business #casestudy #competition #informative #trending #viral

When I was in 5th grade, I begged my mom to buy me a pair of ASICS running shoes. I had seen them in a magazine. It was the lightest running shoe to ever be invented by any company at the time. Each shoe weighed 100 grams, the weight of two eggs. At the tender age of eleven, I understood why the product was innovative. Also, I was attracted to the shoe’s design. It had a blue and white top with orange ASICS stripes. It had an iconic look. The photo is that shoe, ASICS Sorties UL 100 from 1986. I found them again in a display case at the ASICS Sports Museum in Kobe, Japan in 2018. We just started working with the brand. ASICS used to make shoes that not only serious runners would desire, but also an 11-year-old would lust after. But that was more than three decades ago. In 2021, at Hakone Ekiden, Japan's most famous collegiate running race, not a single runner wore ASICS shoes. 95.7% wore Nike, a corporate offspring of ASICS. Three years since then, it’s a different story. In 2024, Nike’s share shrunk drastically to 42.6%. ASICS’, on the other hand, managed to capture 24.8% of the runners in the race. And it’s not marketing that’s driving this turnaround. Read my essay on how ASICS is making a comeback: https://lnkd.in/eZJnJCTP Please share and subscribe if you like what you read. #branding #brand #innovation #nike #asics #marketing #leadership #casestudy #management #business

The adidas Adizero Takumi Sen 10 is a racing shoe for those who want a lighter and faster shoe for 5k/10k efforts. The biggest update is the Energy Rods 2.0, featuring a lateral extension in the midfoot (similar to the Boston 12) which adds mild medial guidance and a bit of extra stiffness for those who land there. A similar, light upper sits slightly snug with just enough room throughout the length of the foot, providing a secure, racing-style fit. Best for those who want a moderate amount of stiffness, a lighter ride (albeit with a slight weight gain from the prior version) and a surprising amount of Lighstrike Pro for intervals, shorter tempo runs and 5k/10k races, the Takumi Sen 10 stays remains consistent despite a long history of changes. Full review here: https://lnkd.in/eqPZFrs8

🌟History of Adidas Puma The Riveting Tale of Two Siblings Who Shaped the Sportswear Industry Did you know that two of today's biggest sports brands were founded by siblings? It’s a story that's both fascinating and inspiring. 🤯 Once upon a time in Bavaria, Germany, Adolf and Rudolf Dassler were partners in the Dassler Brothers Shoe Factory. Their shoes even graced the 1936 Berlin Olympics! 🏅 But post-WWII tensions led to a split in 1948. From this split, two iconic brands were born: On August 18, 1949, Adolf ("Adi") founded Adidas – a blend of his nickname and last name. 👟 In June 1949, Rudolf started Puma, originally named "Rudo." These brands have since become symbols of innovation, performance, and style. The story of the Dassler brothers is a testament to how rivalry can fuel creativity and success. 💡 Even from a split, greatness can emerge. 🚀 To know more such intriguing brand stories do follow DIPAYAN BHATTACHARJEE #Adidas #Puma #Entrepreneurship #BusinessHistory #Inspiration #Innovation #Sportswear

Cut the Cords: The Controversy of Kanye's Influence on Adidas Explore the contentious relationship between Kanye West and Adidas, as we delve into the Kyrie and Nike situation and dissect the impact of Yeezy on the renowned sneaker brand. Discover why cutting ties may not be as simple as it seems, and why Adidas continues to sell his sneakers. #KanyeAdidasControversy #YeezyInfluence #SneakerCulture #NikeKyrieControversy #AdidasRevival #InfluencerImpact #BrandPartnership #SneakerMarket #AdidasSales #FashionIndustry