Abdullah Razouk’s Post

Understanding Fads & Trends In today’s fast-paced business environment, understanding the difference between trends and fads is crucial. While both offer unique opportunities, it's important for savvy companies to leverage them to their advantage. Trends shape industries over time and emerge from research, societal shifts, and consumer behavior. Companies should closely monitor trends to inform their long-term marketing strategies and product development efforts. For example, the rise of plant-based diets, driven by health consciousness and environmental concerns, has transformed the food industry. On the other hand, fads burst onto the scene, capturing attention but fading quickly. While short-lived, they can be powerful tools for communication, campaigns, and brand awareness. The ALS Ice Bucket Challenge raised millions for ALS research and created a global movement. So how can companies benefit? By having a holistic vision, looking beyond their primary industry, and understanding trends in adjacent spaces. By staying agile, using fads for short-term gains, creating top-of-mind awareness, and attracting new audiences. By aligning with seasonal trends and offering relevant products or services. Learn from trendsetters, study their strategies and adapt. Lastly, partnerships are key. Share a common vision with partners, host webinars, workshops, and discussions. Learn together and innovate. Remember, understanding the difference between trends and fads can provide a competitive edge in today's dynamic business landscape. #TrendsAndFads #Strategy #ConsumerInsights #MarketingTips #BrandAwareness

58% of marketing strategies miss the mark due to inadequate market understanding... This startling statistic highlights a crucial gap in strategic planning, one that descriptive research can effectively bridge. Why Descriptive Research? It’s about getting a clear, current snapshot of the market. Who are your customers right now? What are their behaviors, preferences, and attitudes? Understanding these elements is key to any successful business strategy. Consider a recent study we conducted for an emerging health food brand. Through descriptive research, we discovered... A significant portion (65%) of the target demographic highly valued organic certification, but awareness was low. There was a 30% gap in the market where consumers were looking for, but not finding, suitable health food options. Strategic outcomes... Equipped with these insights, the brand took decisive actions. Awareness Campaigns - Focused on educating potential customers about organic certification and its benefits. Product Development - Introduced a new line catering to the identified market gap. The result? A 45% increase in brand engagement and a 20% uptick in sales within the first quarter post-campaign. #marketresearch #descriptiveresearch #marketingstrategy #consumerinsights #dataanalysis #healthfoodmarket #organicproducts #brandengagement #salesgrowth #strategicplanning #businessintelligence #marketunderstanding #customerbehavior #targetdemographic #productdevelopment

Competitor Analysis Insights! 🌟 🚀 Hi LinkedIn Members! Today, let's dive into competitor analysis with a case study on FreshFizz Beverages. 🔍 Case Study: FreshFizz Beverages Objective: Analyze competitors to develop a strategic plan. 1️⃣ Identify Competitors: Direct: LaCroix, Spindrift Indirect: Coca-Cola, PepsiCo 2️⃣ Gather Info: LaCroix: 20+ flavors, fun branding, mass-market. Strengths: Brand recognition, flavor variety. Weaknesses: Artificial taste perception. Spindrift: Real fruit juice, health-focused. Strengths: Natural ingredients, quality. Weaknesses: Higher price, fewer flavors. 3️⃣ Competitive Strategies: LaCroix: Social media, influencer marketing. Spindrift: Transparency, health-oriented marketing. 4️⃣ Develop Strategy: FreshFizz Positioning: Mid-range, natural ingredients, affordable. Initiatives: Unique flavors, health benefits, online and specialty store sales. 🔍 Stay tuned for more insights! Tomorrow, we'll share a detailed case study on calculating demand for your product! 📊 #MarketingStrategy #marketing #marketingmix #BrandManagement

In a rush to launch your next big thing? Slow down and read this first. Market research isn't just another line item on your budget—it's the compass guiding your company through the unknown. From understanding the critical missteps brands make to recognizing the competitive edge that awaits those who listen closely to their audience, our latest blog dives deep into why skipping market research could be your brand’s biggest risk. Are you ready to confidently navigate the market, or will you be left wondering what went wrong? #MarketResearch #BusinessStrategy #Innovation

In a rush to launch your next big thing? Slow down and read this first. Market research isn't just another line item on your budget—it's the compass guiding your company through the unknown. From understanding the critical missteps brands make to recognizing the competitive edge that awaits those who listen closely to their audience, our latest blog dives deep into why skipping market research could be your brand’s biggest risk. Are you ready to confidently navigate the market, or will you be left wondering what went wrong? #MarketResearch #BusinessStrategy #Innovation https://lnkd.in/gcmbN-tY

REIMAGINING CONSUMER INSIGHTS AT PEPSICO*** #cpg #brand #strategy #insights #socialintelligence #consumerexperience #growth #innovation #consumergoods #food #foodandbeverage #marketingstrategy #fullpotential #segmentation #metalearning #growthacceleration #brandstrategy #realtimeinsights #insightengine

The Silent Killer of Small Businesses: Limited Market Research As a small business owner, the stakes are high, and every decision counts. But what if I told you that LIMITED MARKET RESEARCH could be silently undermining your efforts? Imagine launching a product that falls flat because it doesn’t resonate with your target audience. Or worse, spending your tight budget on marketing strategies that miss the mark. For example, a local café invests in promoting vegan options, only to discover their primary customers crave gluten-free treats. Missteps like this are more common than you think, all due to INADEQUATE RESEARCH. The solution? Dive deep into your market. Understand your customers’ needs, pain points, and desires. Use tools like surveys, competitor analysis, and social listening to craft strategies that hit the bullseye. Remember, KNOWLEDGE IS POWER. The more you know, the better you grow. #MarketResearch #SmallBusinessGrowth #CustomerInsights #BusinessStrategy #LinkedInTips

Whether you are developing a new product concept or prototype, optimising an existing product, or looking to leverage insights into consumer journeys with your products and packaging, we are here to help. In her blog, Consumer Insights Manager Sarah Thomas shares three key service areas where we can help you to develop winning products that your consumers will love. Read the blog here ➡️ https://okt.to/Vz35JH Read the blog to find out more about how you can apply and benefit from consumer insights. #CampdenBRI #FoodandDrink #ConsumerTesting #ConsumerInsights #FoodScience #FoodInnovation #FoodTechnology #Innovation #Technology #FoodResearch #FoodIndustry #DrinkIndustry #FoodAndDrinkScience #Food #Beverages #FoodAndBeverageIndustry

Whether you are developing a new product concept or prototype, optimising an existing product, or looking to leverage insights into consumer journeys with your products and packaging, we are here to help. In her blog, Consumer Insights Manager Sarah Thomas shares three key service areas where we can help you to develop winning products that your consumers will love. Read the blog here ➡️ https://okt.to/CShFp3 Read the blog to find out more about how you can apply and benefit from consumer insights. #CampdenBRI #FoodandDrink #ConsumerTesting #ConsumerInsights #FoodScience #FoodInnovation #FoodTechnology #Innovation #Technology #FoodResearch #FoodIndustry #DrinkIndustry #FoodAndDrinkScience #Food #Beverages #FoodAndBeverageIndustry

Whether you are developing a new product concept or prototype, optimising an existing product, or looking to leverage insights into consumer journeys with your products and packaging, we are here to help. In her blog, Consumer Insights Manager Sarah Thomas shares three key service areas where we can help you to develop winning products that your consumers will love. Read the blog here ➡️ https://okt.to/zXdNm3 Read the blog to find out more about how you can apply and benefit from consumer insights. #CampdenBRI #FoodandDrink #ConsumerTesting #ConsumerInsights #FoodScience #FoodInnovation #FoodTechnology #Innovation #Technology #FoodResearch #FoodIndustry #DrinkIndustry #FoodAndDrinkScience #Food #Beverages #FoodAndBeverageIndustry